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economy

Ogilvy launches behavioral change practice

Lindsay Stein May 16, 2012

WASHINGTON: Ogilvy Public Relations has launched the OgilvyEngage practice with the goal of helping clients enhance their business results and motivate behavioral change among consumers.

DC Influencer: Ellen Davis, National Retail Federation

April 01, 2012

Ellen Davis, VP of the National Retail Federation, talks to Virgil Dickson about the organization's key role in bolstering the US economy.

Plan B: When politics and science intersect at the FDA

Nancy Hicks, Ketchum March 30, 2012

Healthcare represents one-sixth of the US economy and touches the lives of all Americans.

Davos 2012: The great transformation

Mark Penn, Burson-Marsteller February 03, 2012

With record snowfall, spirited Occupiers, and thought leaders from across industries and around the globe congregating in Davos, Switzerland, this year's World Economic Forum was laser-focused on current worldwide crises at hand.

Inequality the hot early topic at Davos

Frank Washkuch January 25, 2012

Media coverage from the World Economic Forum in Davos is so far focusing on inequality between the "haves" and "have-nots" as income and quality of life disparity loom large as 2012 political issues.

Starbucks campaign encourages job creation

Lindsay Stein November 02, 2011

SEATTLE: Starbucks Coffee Company is using employee communications and traditional and social media outreach to encourage consumers and business leaders to support job creation through the "Create Jobs for the USA" initiative.

Public Affairs Roundtable: Changes in policy

Rose Gordon November 01, 2011

Public affairs leaders joined Rose Gordon at this Fleishman-Hillard-sponsored roundtable in Washington, DC, to discuss how their sector is impacted by factors such as the economy and the upcoming election.

Video: Alan VanderMolen, Edelman

Steve Barrett September 23, 2011

PRWeek's Steve Barrett talks to Edelman's Alan VanderMolen about the agency's research business and PR's growth during an economic downturn.

Washington's logjam

Rose Gordon September 16, 2011

I traveled to Washington, DC, this week for our annual public affairs roundtable held in partnership with Fleishman-Hillard at the gorgeously antique Mayflower Renaissance just north of famed power corridor K Street.

Constructive communications can play key role in turning the economy around

Debra Cabral, Porter Novelli September 01, 2011

The deficit-reduction package consuming Washington will still dominate the policy agenda long after Congress returns from its August recess.

Video: Todd Hansen, O'Malley Hansen Communications

Steve Barrett August 12, 2011

Todd Hansen, principal at O'Malley Hansen Communications, speaks about the importance of internal communications in light of the economic downturn.

The role of PR in a downgraded economy

Chris Daniels August 12, 2011

As political leaders deal with growing investor fears that the country may relapse into another recession, PR agencies have seen a short-term uptick in corporate client activity related to navigating economic volatility.

The catalyst for creativity

Patrice Tanaka, CRT/tanaka August 12, 2011

In studying business innovation and success, it appears that collaboration is the key to producing breakthrough creativity.

Community building is part of PR's portfolio

Patrice Tanaka, CRT/tanaka August 10, 2011

An important byproduct of great collaboration is the creation of thriving communities.

The debt ceiling vote: a study in crisis communications

Rob Tappan, The Tappan Group July 29, 2011

Right now, in the midst of the political fight over raising the nation's debt ceiling, we are witnessing a true financial and political crisis unfold.

Despite ad spend slowdown, PR spend outlook strong

Chris Daniels June 16, 2011

NEW YORK: Interpublic's Magna Global unit downgraded its outlook for US ad spending this year to 2.9% from an initial forecast of 3.1%.

CMO Q&A: David Norton, Caesars Entertainment (Extended)

June 01, 2011

Caesars Entertainment CMO David Norton talks to Alexandra Bruell about how the economy is impacting the casino market.

Nervous US work force poses comms obstacle to free trade

Jaimy Lee April 01, 2011

President Obama promised in January to double US exports over the next five years, a goal the administration says could create up to 2 million jobs in the US.

Boredom has a compelling impact on the PR job market

Bernadette Casey March 01, 2011

In the past two or three years, much of the discussion about the job market has centered on how employment has been affected by the struggling economy.

It's official. The Great Recession is over

Steve Barrett January 28, 2011

One of PR legend Harold Burson's great maxims is that communications doesn't operate in a bubble. It's important for anyone working in the industry to be fully cognizant of the wider business and economic environment within which the practice of communications operates.

Obama to unveil new economic ideas

Jaimy Lee September 03, 2010

President Obama said he planned to release a "package of ideas" next week to address the economy, the same day the latest jobs report showed the private sector added 67,000 jobs in August and unemployment rose to 9.6%.

Fears of a double-dip recession fade

August 27, 2010

Federal Reserve chairman Ben Bernanke's speech this morning went some way to clarifying the state of the US economy but still leaves some unanswered questions about its fate in the third and fourth quarters of 2010. But I think it is reasonable to assert that the dangers of the US suffering a double-dip recession are abating.

Unraveling in the recovery

Sabrina Horn June 07, 2010

Business is improving and there is definitely an uptick in client activity.

Improving numbers do not curtail ongoing uncertainty

Julia Hood April 01, 2010

The numbers are in and the agency rankings are closed for another year.

'Saddened' and 'disappointed' in crafted language

Larry Meltzer January 25, 2010

When the economy started its downward spiral and you watched your investments head in the same direction, were you "saddened" or "disappointed?"

Unemployment continues to sap consumer confidence

Erica Morris December 29, 2009

NEW YORK: Consumer confidence rose for the second straight month, up 2% from November, but overall it remains at historic lows, according to the monthly survey by The Conference Board Consumer Research Center.

Demand ROI or risk your profession

November 13, 2009

The theme for this year's PRSA International Conference was "delivering value," in particular PR's role in driving business.

Newell hit hard by economy, looks to new media in '09

Nicole Zerillo December 17, 2008

Newell Rubbermaid (NR) today announced declining sales, salary freezes, and layoffs, due in part to the flailing global economy and decreasing consumer demand. While...