e-commerce

Bulk of SMB marketing spending lurches toward digital media

September 01, 2011

By 2015 small and medium-sized business will devote 70% of their marketing budgets to digital/online media, according to a study released by BIA/Kelsey.

More opps and challenges for e-commerce properties

Alexandra Bruell January 04, 2011

Macy's plans to expand its website capabilities and staff, adding about 725 new positions over the next two years, reports the Wall Street Journal. The retailer's online platform is one of many with with consistent sales growth.

Vlog: New Balance taps superwoman Heidi Klum

Alexandra Bruell October 12, 2010

Last Thursday, Erica Iacono and I attended a New York City event to promote the launch of the Heidi Klum for New Balance product line, which will be sold exclusively on Amazon.

Kijiji gets moms on board in effort to rise above classified competitors

Alexandra Bruell January 01, 2010

In a crowded classifieds market led by Craigslist, eBay property Kijiji sought to boost awareness, traffic, and market share.

PayPal's "Regift the Fruitcake" campaign encourages donations to nonprofits

Kimberly Maul December 31, 2009

SAN JOSE, CA: PayPal is encouraging consumers—and celebrities—to donate to nonprofit organizations through its second annual "Regift the Fruitcake" campaign.

TSA-friendly skincare site eschews advertising in launch

Alexandra Bruell December 07, 2009

NEW YORK: The founders of a new e-commerce skincare site, 3floz.com, hope a viral marketing strategy will lead to a successful launch of the Web site in January.

TravelClick taps GolinHarris as AOR

Kimberly Maul November 18, 2009

SCHAUMBURG, IL: TravelClick, a hotel e-commerce company, hired GolinHarris as AOR after a competitive review.

Hanky Panky to promote e-commerce site with social media

Alexandra Bruell November 04, 2009

Hanky Panky is going guerilla for the launch of its e-commerce site on November 20, just in time for the holidays, explains JD Breen, visual manager at Hanky Panky.

Charlotte Russe launches interactive shopping tool

Alexandra Bruell June 09, 2009

Charlotte Russe launched what will most likely be a common feature on most brands' e-commerce sites in the very near future - an interactive shopping tool. The site now...