Cream and sugar! Soy latte with an extra shot of espresso! Double decaf half caf with a twist of lemon! (Watch the movie LA Story if only for the restaurant scene with Steve Martin and a group of Los Angelinos.)

We all want our coffee just so. This morning, a coffee expert on the Today show had the nerve to try and give Ann Curry advice about how to store and brew a pot of java and he felt the wrath.

Customization, more access to higher quality beans, and better marketing has driven coffee upscale, a topic I explore this week in a web exclusive feature, Coffee brands go gourmet (sub req'd). Check it out. And if you’re anywhere near as passionate as Ann Curry, share your coffee thoughts.