dna13

dna13 offers on-demand, communications and stakeholder management software designed to help PR professionals manage, monitor and measure their outreach, relationships and corporate reputation. Our web-based solution helps you organize your communications workflow around the campaigns and issues you’re tracking, for synchronized management 24/7 and around the globe. Our automated media monitoring function lets you define unlimited search terms and scans TV, print, Internet and blog content, bringing full text and live streaming video direct to your desktop. dna13’s analytics function lets you rank, prioritize and demonstrate the relevance and value of the coverage you have generated — including the coverage you’ve avoided. Our enhanced Metrics and Chart Generator lets you evaluate based on tone, prominence, audience reach, appearance of key messages, brand mentions and exclusivity. Add additional metrics to make your report even more granular. Track your team’s workload too via a separate communication activity report that analyzes phone calls, interviews, email messages and other events that surround outreach campaigns and issues. Add this report to the dashboard of the stakeholders that need to be kept abreast of this activity. Share your reports electronically via our integrated Clip Book publishing and distribution wizard.

Visit us online for more information at www.dna13.com.

Manage, Monitor, and Measure your communications in real time with dna13.