Latest Opinions

Financial services turn to PR for new era

Rose Gordon March 19, 2010

Financial services companies seem to be finally recognizing the need for a solid, integrated communications platform that goes beyond Wall Street.
 

Return to M&A offers Wall Street chance to improve reputation

Deborah Eisenberg March 19, 2010

During the past two years, financial communication was a roller coaster, with all the late nights and crisis communication plans turning into one long nightmare.
 

PR agency owners, executives must be mindful of unexpected 401(k) risks

Michael Lasky March 19, 2010

Many PR firms sponsor the ever-popular 401(k) plan, aimed at helping employees save money for a financially secure retirement.
 

PR should take leading role in PSAs

March 19, 2010

A recent study from Northwestern University's Kellogg School of Management found some anti-binge drinking PSAs have the opposite effect on their viewers.
 

Integrated approach will extend life of 'big' TV

March 12, 2010

The Oscars on March 7 pulled in its highest ratings in five years: 41.3 million viewers.
 

Down the PR measurement rabbit hole

March 12, 2010

The ongoing debate about PR measurement is like the scene in 'Alice in Wonderland' where Alice has slipped down the rabbit hole and falls past old mirrors, lamps, grandfather clocks, and Victorian furniture on her way to Wonderland.
 

Effective risk management requires comms' early participation

Mary Lynn Carver March 12, 2010

The latest round of FDA warning letters to food manufacturers, who are stepping over the line between marketing claims and health claims, provides a ringside seat into the daily judgment calls that communicators are often asked to weigh in on — if they know about them.
 

Industry's dedication comes through at Awards

Erica Iacono March 12, 2010

The PRWeek Awards is always one of my favorite nights of the year. Part of the reason is that it allows me to connect with various contacts throughout the industry that I don't get to see on a regular basis.
 

Generic approach renders multicultural marketing ineffective

Sonja Whitemon March 09, 2010

The book 'Game Change' caused quite a stir when it reported that Senator Harry Reid referred to then Senator Obama as a "light-skinned African American with no Negro dialect, unless he wanted one."
 

Communications pros should have prevented latest round of FDA warnings

March 05, 2010

Sixteen food manufacturers received warning letters from the Food and Drug Administration (FDA) this week for making misleading health claims on food packaging.
 
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