BackBay Communications is an independent strategic marketing and public relations firm focused on the financial services, professional services, and financial technology sectors. BackBay has particular expertise in private equity, asset management, banking, and insurance. BackBay offers a unique combination of content and creativity. BackBay’s services include advertising, branding, events, marketing materials, websites, and PR. BackBay is highly regarded for its thought leadership initiatives and relationships with the major business media. BackBay has offices in Boston, New York and London.