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Digital

The economics of engagement

Bob Feldman, PulsePoint Group May 18, 2012

Digital and social media practices in most companies have reached a level of maturity that go well beyond experimentation.

MSLGroup hires Mirabella as digital lead in New York

Beth Krietsch May 17, 2012

NEW YORK: MSLGroup Americas has hired Adam Mirabella, former global director of Nokia Music Services, as SVP and practice director for digital and social media at MSL New York.

The evolution of PR to digital communications

Sabrina Horn, Horn May 11, 2012

Public relations is going through fundamental shifts that will change how we think about and utilize it forever.

Toura platform helps brands test app market

Tanya Lewis May 07, 2012

Toura's Mobile App Producer is a platform for creating apps that are accessible across a range of devices.

Moving digital to the core

Bonin Bough, Kraft Foods May 04, 2012

As new technologies emerge on an almost daily basis, we are seeing major transformations in the way people work, learn, communicate, and share.

Colan joins Edelman in content strategy role

Beth Krietsch May 04, 2012

NEW YORK: Edelman has hired Joanne Colan, a broadcast and digital media personality, as SVP and senior content strategist.

Don't ignore mobile's engagement opportunities

Tracey Parry, Airfoil PR April 27, 2012

One fundamental is constant throughout any communications strategy - go where your audience goes.

Creative brands celebrate the latest Facebook transformation

Wendi Leggitt, DKC Connect April 25, 2012

When Facebook comes knocking, brands answer.

Digital storytelling will never work without a terrific story

David Krejci, Weber Shandwick April 25, 2012

Search engine optimization, tagging, and our need for something new to chew on produces nouveau terms such as "digital storytelling."

Journalist Q&A: Alan Murray, The Wall Street Journal

Steve Barrett April 18, 2012

Alan Murray speaks to Steve Barrett about The Wall Street Journal's online offering and looking after its websites, including WSJ.com and MarketWatch, books, conferences, and television operations.

Upping the ante for b-to-b

Tom Biro, Allison+Partners April 13, 2012

Throughout my career, I've had the privilege of being able to work on quite a bit of b-to-c marketing, a solid amount of b-to-b, and a bit of "in-between."

Steve Barrett, Frank Washkuch and Brittaney Kiefer discuss Ogilvy's new hire; Mergermarket's rankings; Facebook's acquisition of Instagram; the end of Rick Santorum's campaign; and controversy around Ann Romney.

Zuckerberg says Instagram won't change. I want to believe him

Brittaney Kiefer April 09, 2012

Facebook CEO Mark Zuckerberg was quick to assure users on Monday that Instagram will remain largely unchanged when Facebook acquires the photo-sharing service for $1 billion.

A new frontier for comms pros

Bob Feldman, PulsePoint Group April 06, 2012

There is little question that because of online direct-to-customer communication, the shrinking number of paid journalists, and the exponential increase in the number of news and information outlets, there is a dramatic need and hunger for worthwhile editorial content.

Brands increasingly get in on the game to reach consumers

Beth Krietsch April 01, 2012

As brands experiment with consumer engagement tactics online, gamification is a rising trend that, when used correctly, can lead to positive business and behavioral results.

Public "likes" P&G's effort to provide clean drinking water

Beth Krietsch April 01, 2012

Procter & Gamble launched a Facebook-focused effort to engage a wider audience over social media and share stories of people affected by its Children's Safe Drinking Water program, the company's seven-year-old nonprofit initiative.

Facebook users find common ground with new iPhone app

Beth Krietsch April 01, 2012

By combining Facebook and location-based data, the iPhone app Highlight aims to connect individuals who have things in common.

Thousands join in to take on 'Bully'

Frank Washkuch April 01, 2012

Seemingly every week, there's a teen bullying case in the news.

#Election

Chris Daniels April 01, 2012

Social media continues to emerge as a key battleground on which Democrats and Republicans must excel in order to excite and activate voters.

Digital Roundtable: Social passions

Rose Gordon April 01, 2012

As digital media prompts communicators to alter how they work, leading PR pros gathered in New York to discuss how they leverage, monitor, and tackle the new landscape.

It's the end of the world as we know it (and I feel fine)

David Richeson, Kaplow Communications March 30, 2012

A year ago, the head of marketing and communications for an iconic American brand told me that the job of communicating with the consumer had changed more in the past three years than it had in the past 30.

Video: Luke Lambert, Gibbs & Soell

Frank Washkuch March 21, 2012

PRWeek's Frank Washkuch speaks with Luke Lambert, Gibbs & Soell's new president and CEO, about his plans for the agency.

The reason why we suddenly care about kids

Andy Coville, Brodeur March 21, 2012

Does the name Joseph Kony ring a bell? Bet it does. Did you know who he was before the week of March 5? I didn't, and I suspect I'm not alone.

Edelman SVP Griffin joins Bender/Helper as first GM

Lindsay Stein March 16, 2012

NEW YORK: Bender/Helper Impact has appointed Edelman SVP Jerry Griffin GM of its New York office, a newly created role at the agency.

Avoiding a 'culture of fear' in the attention economy

Chad Latz, Cohn & Wolfe March 14, 2012

As marketers, we describe it as a need to "cut through the clutter" or a desire to be "disruptive," but what we are really talking about is commanding our share of the attention economy among consumers.

Starbucks promotes Brotman to digital chief

Lindsay Stein March 09, 2012

SEATTLE: Starbucks has promoted Adam Brotman, SVP and GM of Starbucks Digital Ventures, to the newly created role of chief digital officer, effective immediately.

Survey drives awareness of modern-day slavery

Tanya Lewis March 09, 2012

Slavery Footprint, which works to end human trafficking and modern-day slavery, hired PKPR to launch its flagship initiative.

Kaplow promotes Richeson to chief digital officer

Frank Washkuch March 02, 2012

NEW YORK: Kaplow has promoted David Richeson to chief digital officer and managing director, a newly created position at the agency, six months after hiring him as SVP.

Marketers debate strategy as paywalls become 'new normal'

Chris Daniels March 02, 2012

The number of US newspapers using some form of online paywall is on the rise after several of the country's large dailies said they will adopt a pay-for-content model.