TOKYO: The nonprofit Marine Stewardship Council (MSC) has named Dentsu Communications its AOR.
MSC, which serves as a certification and ecolabel program for sustainable fishing and seafood traceability, retained the agency in July to implement a national media campaign to raise awareness for its market-driven approach to environmental change.
Dentsu's nonprofit client list also includes the Siemens Foundation, the College Board, Knowles Science Teaching Foundation and Merck Institute for Science Education.