Dell

Sorrell talks about why Enfatico didn't work

Jaimy Lee September 18, 2009

Martin Sorrell, CEO of The WPP Group, spoke with ForbesIndia, specifically talking about why Enfatico didn't work and how he still thinks it's a...

Dell reports millions in sales via Twitter

Rose Gordon June 16, 2009

Some ROI results for those on Twitter. From The Wall Street Journal: "Dell sells $3 million through Twitter,"

We’ve surpassed $2 million in revenue...

Dell launches social media solutions site for healthcare IT

Jaimy Lee April 14, 2009

With technology changes on the horizon for the healthcare industry, Dell launched a social media site to generate ideas and solutions that would...

Lark says Dell reorganization to have little effect on PR

Frank Washkuch December 31, 2008

Dell’s December 31 announcement that CMO Mark Jarvis will step down from his position during this fiscal quarter will have...

Green claims need support, study shows

Aarti Shah December 05, 2008

A study released last week found that people want more evidence about consumer electronics' green claims. At...

Lark's thoughts on C&W merger

Aarti Shah July 11, 2008

In this week's issue, we report on Cohn & Wolfe's plans to expand its global footprint following its merger with sister agency GCI. I...

Upcoming webcast

Keith O'Brien June 10, 2008

Our next webcast is with Visible Technologies, who have recruited Aberdeen Group and Dell to speak. You can sign up for the webcast here....

New Da Vinci name not yet decided

Aarti Shah May 15, 2008

Kelly McGinnis, global lead for Da Vinci PR, told PRWeek today the agency has not yet made a decision on its new name, but is...

Da Vinci

Keith O'Brien December 27, 2007

We've heard of our first non-WPP professional getting approach for the Da Vinci agency. He/she turned it down. Have you been approached? Do tell......

Sorrell: New Radicals fan?

Keith O'Brien December 06, 2007

WPP boss Sir Martin Sorrell discussed the Da Vinci agency at the UBS Media Conference, AdAge reports.

Once again, he used the term,...

Dell, addendum

Keith O'Brien December 03, 2007

One important thing that may not have gotten across in my story: while this means that WPP, through its new agency, will receive those $4.5...

Da Vinci - your thoughts

Keith O'Brien December 03, 2007

The proverbial ink is still dry on the agreement, between Dell and WPP, to create super-agency Da Vinci. What are your thoughts about the...

Dell selects WPP

Keith O'Brien December 02, 2007

ROUND ROCK, TX: Dell has selected WPP Group to co-create a stand-alone agency that will provide all marketing communications solutions for the computer hardware and...