David Ward

 
David Ward is a contributor to PRWeek
 

Recent Articles

Segment on 'The Martha Stewart Show' puts Schwinn on road to wider awareness

September 01, 2011

The media goal was to ensure Schwinn, which builds some of the best-known bicycles, was top of mind during the spring/summer bike buying-season.
 

Google+ has instant impact on social media landscape

September 01, 2011

New social media network Google+ attracts 25 million-plus users by the first week in August, according to comScore.
 

AMResorts soars above rival destinations to nab coveted exposure in Travel + Leisure

August 01, 2011

AMResorts' media objectives are to educate all vacationers about the desirability of luxury all- inclusive resorts, with a special focus on high-end travelers.
 

Media seeks answers for document dump challenge

August 01, 2011

The Knight Foundation awards the AP $475,000 to develop tools to help journalists sort through document dumps, where troves of information are made public all at once.
 

'Al Rojo Vivo' segment helps plastic surgeon make strong Hispanic-market impression

July 01, 2011

Al Rojo Vivo is a news-magazine show much like Nightline that airs nationally and internationally.
 

Journalism study prompts church and state rethink

July 01, 2011

A new Columbia Graduate School of Journalism study seeks a re-examination of the media-advertiser union and metrics that look beyond page views and traffic.
 

In hosting March Madness games, Prudential Center scores a victory for Newark

June 01, 2011

Prudential Center sought to drive awareness for the events it offers.
 

The media elite invests to make news more personal

June 01, 2011

News.me, Ongo, and Trove have either launched or plan to roll out personalized news services that promise to deliver more than keyword-based news aggregation.
 

Herradura tequila gets a lot of mileage out of travel piece on Huffington Post

May 01, 2011

The brand's goal and the media strategy of our Formulatin division for this campaign is to change the perception of tequila from a drink you did shots of to a fine sipping spirit similar to a nice glass of scotch.
 

Ireport's SXSW buzz is big news for citizen journalists

May 01, 2011

CNN and its five-year-old iReport citizen journalism initiative emerged as a surprising winner at the recent 2011 South by Southwest Interactive conference.