David Ward

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David Ward is a contributor to PRWeek

Recent Articles

Manufacturing consultancy turns to Financial Times to build international profile

November 01, 2011

Advanced Technology Services wanted to raise its profile in the national and international tier-one business press read by decision-makers at manufacturing companies.

Latest media union signals a rise in digital acceptance

November 01, 2011

The Journal Register Company and MediaNews Group newspaper chains agreed to come together under one executive management company, Digital First Media, that will pursue a "digital first, print second" strategy.

Department of Commerce arm sells USA Today on value of its global education effort

October 01, 2011

The Department of Commerce's International Trade Administration's primary media goal is to raise awareness for President Obama's National Export Initiative.

News sites reward readers by getting in on the game

October 01, 2011

Google News, The Huffington Post, and TechCrunch have added badges and points to reward their audience for reading particular stories.

Segment on 'The Martha Stewart Show' puts Schwinn on road to wider awareness

September 01, 2011

The media goal was to ensure Schwinn, which builds some of the best-known bicycles, was top of mind during the spring/summer bike buying-season.

Google+ has instant impact on social media landscape

September 01, 2011

New social media network Google+ attracts 25 million-plus users by the first week in August, according to comScore.

AMResorts soars above rival destinations to nab coveted exposure in Travel + Leisure

August 01, 2011

AMResorts' media objectives are to educate all vacationers about the desirability of luxury all- inclusive resorts, with a special focus on high-end travelers.

Media seeks answers for document dump challenge

August 01, 2011

The Knight Foundation awards the AP $475,000 to develop tools to help journalists sort through document dumps, where troves of information are made public all at once.

'Al Rojo Vivo' segment helps plastic surgeon make strong Hispanic-market impression

July 01, 2011

Al Rojo Vivo is a news-magazine show much like Nightline that airs nationally and internationally.

Journalism study prompts church and state rethink

July 01, 2011

A new Columbia Graduate School of Journalism study seeks a re-examination of the media-advertiser union and metrics that look beyond page views and traffic.

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