David Ward

The media goal was to ensure Schwinn, which builds some of the best-known bicycles, was top of mind during the spring/summer bike buying-season.

New social media network Google+ attracts 25 million-plus users by the first week in August, according to comScore.

AMResorts' media objectives are to educate all vacationers about the desirability of luxury all- inclusive resorts, with a special focus on high-end travelers.

The Knight Foundation awards the AP $475,000 to develop tools to help journalists sort through document dumps, where troves of information are made public all at once.

Al Rojo Vivo is a news-magazine show much like Nightline that airs nationally and internationally.

A new Columbia Graduate School of Journalism study seeks a re-examination of the media-advertiser union and metrics that look beyond page views and traffic.

Prudential Center sought to drive awareness for the events it offers.

News.me, Ongo, and Trove have either launched or plan to roll out personalized news services that promise to deliver more than keyword-based news aggregation.

The brand's goal and the media strategy of our Formulatin division for this campaign is to change the perception of tequila from a drink you did shots of to a fine sipping spirit similar to a nice glass of scotch.

CNN and its five-year-old iReport citizen journalism initiative emerged as a surprising winner at the recent 2011 South by Southwest Interactive conference.