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David Ward

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David Ward is a contributor to PRWeek

Recent Articles

NetZero works with AP to tell 'Joe and Jane America' about 4G mobile broadband

June 01, 2012

NetZero targeted those who didn't realize how affordable mobile broadband could be.

Infographics are becoming a major story in journalism

May 30, 2012

The New York Times currently has about 40 "graphics journalists" as it moves to make data-driven visuals an increasingly integral part of its news mix.

Utah destinations and 'The Bachelor' form a solid union

April 01, 2012

The Bachelor averages about 12 million viewers per show, making it the top-rated show in its Monday timeslot and placing it among the top shows for women ages 18 to 60.

AP seeks to bring a bit of order to online news world

April 01, 2012

The Associated Press filed suit against news aggregator Meltwater News for copyright infringement accusing it of being a "parasitic distribution service that competes directly with traditional news sources without paying license fees to cover the costs of creating those stories."

Campari toasts the New Year with 'Sunday Morning' spot

March 01, 2012

Campari, an apéritif with a bitter profile, has been embraced by the foodie consumer. As a result, it has seen its sales rise by double digits.

App download trend is a good story for news media

March 01, 2012

A new Nielsen study found 33% of smartphone and tablet owners downloaded a news app in a recent 30-day period.

New surgical product gets a healthy boost from 'Forbes'

February 01, 2012

Cohera Medical is rolling out its first product for plastic surgery, TissuGlu Surgical Adhesive.

Lifestyle glossy print titles still possess comms appeal

February 01, 2012

Eighteen bridal magazines shut down in 2011, making it the hardest-hit glossy print category for the year.

Journal story helps a hotel's reputation grow in Brooklyn

January 01, 2012

Hotel Williamsburg turned to Nancy J. Friedman Public Relations to target local and national media to position the hotel as the "town square" of Brooklyn's most energetic and vibrant neighborhood.