Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

Thanks for your interest in PRWeekus.com! Sign up for your FREE newsletters now and join the thousands of other PR and communications professionals who rely on us for all the latest industry news, analysis and insights. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

David Ward

Email David Ward

David Ward is a contributor to PRWeek

Recent Articles

Diane Sawyer segment helps lead conversation for project

February 01, 2013

The Conversation Project was founded in 2010 by a group of concerned media, clergy, and medical professionals with the goal of ensuring that every American's end-of-life decision is expressed and respected.

Companies Tout the success of short-form social videos

February 01, 2013

The Wall Street Journal launches WorldStream, which leverages technology startup Tout, to let its reporters shoot short videos on their smartphones and quickly post them to augment traditional coverage of breaking news.

Critical Hit: Outreach to baby blogger best fit for mom apparel

January 01, 2013

As part of its celebration of 20 years in business, Bravado turned to our agency to highlight this milestone, but also to tout its philanthropic commitment, educate consumers, and increase reach.

Readers, marketers take fresh look at elegant sites

January 01, 2013

A recent Neiman Journalism Lab article claimed a growing backlash against "fast, cheap, and dirty" online journalism with sites such as The Verge gaining large audiences by focusing on well-executed page design and art integration that recall the glory days of glossy print magazines.

Critical Hit: Ace pitch shows personal benefits of fitness training

December 01, 2012

The American Council on Exercise is a nonprofit organization that works to provide consumers with unbiased fitness information while also serving as an advocate for the proper training of fitness professionals in the industry.

Rising stocks give hope for the future of newspapers

December 01, 2012

Despite plenty of stomach-churning gyrations, share prices for publicly traded newspaper stocks have been on an upward trend for the past year, reflecting optimism that even with declining ad rates, papers may finally be figuring out profitable business models that ensure their survival.

Critical Hit: Insomnia story on ABC show wake-up call for new drug

October 01, 2012

Purdue Pharma wanted to drive awareness for the launch of its new insomnia drug, Intermezzo, which is the first prescription sleep aid for use when a middle-of-the-night awakening is followed by difficulty returning to sleep.

Traditional media still vital despite declining numbers

October 01, 2012

A joint University of Southern California Annenberg/Los Angeles Times poll on politics and the press found traditional sources such as local TV and newspapers are deemed more trustworthy by voters than blogs and social media outlets.

Critical Hit: Mike and Ike's promotional split was snack-sized fun for media outlets nationwide

August 01, 2012

Mike and Ike's promotional split was snack-sized fun for media outlets nationwide.

Tales of Facebook's demise might be a little premature

August 01, 2012

A flurry of traditional media have all produced recent features on the emergence of a Facebook backlash, with some demographics opting not to join while others dramatically cut back their use.

« Previous