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Danielle Drolet

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Recent Articles

CEO Q&A: Kevin Hartz, Eventbrite (Extended)

March 01, 2012

Kevin Hartz, CEO of Eventbrite, an online ticketing platform that launched in 2006, talks to Danielle Drolet about growth and South by Southwest plans.

C-suite failing to reflect the rising US Hispanic population

March 01, 2012

It's no surprise the number of Hispanics living in the US is expected to continue growing rapidly.

Chipotle looks to change how people perceive "fast food"

March 01, 2012

In addition to the breakneck growth of Denver-based Mexican restaurant chain Chipotle over the last several years, the communications team says its biggest daily challenge is changing the perception of what people think of when they hear "fast food."

Spanish PSAs perform on par with English counterparts

February 10, 2012

NEW YORK: Spanish-language PSA campaigns perform nearly as well as English-language efforts, despite Hispanic-focused media outlets being underserved with PSAs, according to a study from WestGlen Communications.

Ruth Brands hires Way as executive creative director

February 10, 2012

NEW YORK: Ruth Brands + Experiences, a marketing unit of Edelman, has appointed Frank Way to the newly created role of executive creative director.

New generation of influencers steps up at Fashion Week

February 10, 2012

Bloggers are infiltrating the front rows at New York Fashion Week runway shows, changing the ways brands market their collections.

H+K hires ex-Wal-Mart director as SVP, corporate

February 09, 2012

AUSTIN, TX: Hill+Knowlton Strategies has named George Shelton SVP. He will lead the agency's reputation management and corporate practice, effective February 15.