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C-Suite

The economics of engagement

Bob Feldman, PulsePoint Group May 18, 2012

Digital and social media practices in most companies have reached a level of maturity that go well beyond experimentation.

Lowdown: Social media success

April 25, 2012

Matter Communications recently conducted a survey of 108 marketing decision-makers regarding the social media attitudes and practices of their organizations.

Getting to the heart of healthcare reform

Eileen Sheil, Cleveland Clinic March 09, 2012

Healthcare in the US is in a period of unprecedented transformation. As such, communicators in the sector have to really step up their game to navigate a complex landscape.

C-suite failing to reflect the rising US Hispanic population

Danielle Drolet March 01, 2012

It's no surprise the number of Hispanics living in the US is expected to continue growing rapidly.

Di Maria, DeNicola launch The 10 Company

Danielle Drolet January 17, 2012

NEW YORK: Former Peppercom director Valerie Di Maria and Clare DeNicola, former CEO of technology provider Ivans, launched agency The 10 Company on Tuesday.

Makovsky hires ex-Burson chair Goldberg as EVP

Danielle Drolet January 06, 2012

NEW YORK: Makovsky & Company has hired former Burson-Marsteller chair Andrew Goldberg as EVP and leader of a new corporate practice unit.

PR rarely causes problems, but it frequently solves them

December 01, 2011

Much of the discussion at PRWeek's recent NEXT Conference at The TimesCenter in New York revolved around cementing communications' place at the epicenter of corporations and organizations to ensure it is embedded in top-level strategy and plays a fundamental role in how companies do business.

Edelman debuts CEO transition offering

Danielle Drolet November 30, 2011

NEW YORK: Edelman's corporate practice has launched a CEO transition offering to emphasize the importance of communications in the process of changing executives.

Video: Patrick Byrne, Overstock.com

Danielle Drolet November 08, 2011

Patrick Byrne, CEO of Overstock.com, tells Danielle Drolet how he became a believer in PR.

Corporate comms must lead social media visions

Steve Barrett November 04, 2011

It is generally accepted that communications must sit right at the heart of companies and organizations if it is to be effective.

Corporate Survey 2011: Streamlined operation

Rose Gordon October 01, 2011

As information travels faster, reducing response lead times, the pervading ambition among those leading corporate communications is to flatten and centralize their teams.

A lesson in proactivity at Yahoo

Danielle Drolet September 07, 2011

To the chagrin of Yahoo, word was out in nearly real-time on Tuesday, that CEO Carol Bartz had been ousted.

Newsmaker: Bill Wohl, HP

Danielle Drolet August 01, 2011

A long relationship with his CEO, who considers comms vital to business success, is helping HP's CCO bring true uniformity to his company's message. Danielle Drolet reports.

The ROI Conundrum

Ruth Pestana, Hill & Knowlton June 20, 2011

A future path for PR measurement was charted on June 9 when nearly 200 delegates at the AMEC and IPR Measurement Summit in Lisbon, Portugal voted on the 2020 Measurement Agenda.

How entrenched is PR in the C-suite?

Steve Barrett June 03, 2011

PRWeek is in the middle of making its selections for the annual Power List and 40 Under 40 nominees and the process is acting as a useful barometer to understand the level of effectiveness and impact of the communications industry.

C-suite recognizes necessity of having CCOs at their table

Danielle Drolet June 01, 2011

Bill Wohl, former VP of PR at software firm SAP, joined Hewlett-Packard to assume the newly created role of chief communications office.

Corporate reputation plays increasing role in strategy

Chris Daniels April 08, 2011

Amazon.com's recent rise to the top of the Most Reputable Companies list seems to indicate that corporate communicators are placing an increased value on the role of reputation on consumer behavior.

Almeida named CEO at Covidien

Jaimy Lee March 16, 2011

Covidien said Jose Almeida will take over as president and CEO of the healthcare products company in July, following the retirement of Richard Meelia.

Pfizer CEO steps down

Jaimy Lee December 06, 2010

Pfizer CEO Jeff Kindler announced he was stepping down late Sunday night, with news reports suggesting that Kindler's departure stemmed from internal conflicts over his management style.

Social skills: Career Guide 2010

Alexandra Bruell September 01, 2010

A digital lead's main job is no longer to convince the C-suite to invest in social media, but rather to ensure such tactics are used optimally.

Cigna hires APCO's FitzPatrick as CCO

Jaimy Lee August 23, 2010

BLOOMFIELD, CT: Cigna named Maggie FitzPatrick, an executive at APCO Worldwide, its chief communications officer, starting September 20.

CEOs jump on the CSR bandwagon

Paul Jensen August 18, 2010

In my last post, I revisited The Economist's controversial story, "The Good Company," and encouraged people to re-engage in the corporate social responsibility debate or at least get better informed on the arguments of both sides.

A seat at the table means speaking up

David Tager May 28, 2010

For strategic communicators, being brought in by C-suite and business unit leaders prior to a major operational move is what it's all about. It's about being included as a valued team member.

Bausch & Lomb taps Schering-Plough execs as chairman, CEO

Jaimy Lee March 16, 2010

Bausch & Lomb announced this week that former Schering-Plough executives Fred Hassan and Brent Saunders were named chairman and CEO, respectively.

Frank talk from the CEO benefits everyone

Julia Hood February 05, 2010

This week I had a unique experience. An agency CEO told me he had got it wrong.

Economic tumult forces CEOs to consider value of visibility

Chris Daniels January 01, 2010

The economy has impacted CEO visibility in two significant ways, according to corporate PR pros. Some CEOs have retreated, in part because they don't want to expose themselves as a media target.

PR's rise amid the collapse of the value chain

Donna Sokolsky Burke November 16, 2009

Once upon a time, not long ago, a thriving ecosystem existed between corporations and the media.

Be loud, be brave, be strategic

Rose Gordon November 13, 2009

Speakers at PRWeek's Next conference this week implored the PR pros in the audience to be the watchdogs of their organizations.

CEO insights from the Next Conference

Kimberly Maul November 11, 2009

We heard from two CEOs this morning at PRWeek's Next Conference: Chuck Connor, president and CEO of the American Lung Association, and Tom Kunz, president and CEO of Century 21 Real Estate.