CSR

MS&L offering $100K in pro bono communications to NY nonprofit

Tonya Garcia July 01, 2009

NEW YORK: MS&L is accepting applications for the 2009 Be:Cause Community Connected Award, which offers $100,000 in PR and social media support to a New York metro area nonprofit that focuses on youth and young adults.
 

'People' places Children's Hospitals of Minnesota at neonatal forefront

Frank Washkuch July 01, 2009

Who is your client? What are its media goals?
 

Liz Claiborne fights teen dating abuse by engaging parents, forging partnerships

Alexandra Bruell July 01, 2009

Since 1991, Liz Claiborne's (LC) "Love is Not Abuse" CSR program has focused largely on ending teen dating abuse through research and school curriculum.
 

Value message must go beyond cost

Erica Iacono June 26, 2009

Earlier this week, I was in Chicago for a PRWeek roundtable discussion on consumer PR and marketing. We'll publish a portion of the transcript in the September issue, but there are a few points worth sharing now.
 

Giving Tree hires Barkley as first AOR

Kimberly Maul June 12, 2009

NASHVILLE, TN: Giving Tree, a for-profit social enterprise that provides socially-responsible prepaid cards, hired Barkley PR as its first AOR, effective mid-June.
 

L'Oreal celebrates 100 years with international CSR effort

Alexandra Bruell June 10, 2009

NEW YORK: L'Oreal broadened its CSR efforts nationally and globally to celebrate its centennial and communicate its commitment to philanthropy.
 

Eli Lilly names Peterson SVP of corporate affairs and comms

Jaimy Lee June 09, 2009

INDIANAPOLIS: Eli Lilly tapped Bart Peterson, a former two-term mayor of Indianapolis, as SVP of corporate affairs and communications, effective June 22.
 

'New York Observer,' advocacy group launch NYFi site

Frank Washkuch June 05, 2009

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.
 

Weber Shandwick unveils social innovation practice

Frank Washkuch June 03, 2009

NEW YORK: Weber Shandwick announced the launch of its global social innovation specialty practice on June 2.
 

An effective strategy in the battle to find diverse talent

Kim Hunter June 01, 2009

To ensure that diversity in the workforce prevails, our industry needs to devote efforts to recruit, develop, and retain talented minorities. There are many top-line methods to doing so.
 

Blueplate PR to provide pro bono services to RHA Howell Care Centers

Kimberly Maul May 29, 2009

RALEIGH, NC: Blueplate PR chose RHA Howell Care Centers, a nonprofit provider of residential-based services for developmentally disabled people, as its 2009 pro-bono client.
 

Integrated Marketing conference for nonprofits selects Allison & Partners

Tonya Garcia May 22, 2009

SAN FRANCISCO: The 4th Annual Bridge to Integrated Marketing and Fundraising Conference has selected Allison & Partners to raise awareness about the event.
 

Makovsky launches environmental consulting consortium

Tonya Garcia April 24, 2009

NEW YORK: Interraction, a multidisciplinary consortium of environmental consulting firms cofounded by Makovsky & Company, has launched to provide clients with an integrated approach to climate change and sustainability issues.
 

Taco Bell Foundation for Teens raises awareness about dropout rates

Nicole Zerillo April 23, 2009

IRVINE, CA: The Taco Bell for Teens Foundation (TBFT) in its first national campaign is seeking to raise awareness about the high school dropout rate. Today, participating Taco Bell restaurants planned to donate 15 percent of gross sales to assist with the cause.
 

FTC proposal places marketers on alert

Frank Washkuch April 22, 2009

The specter of potential liability over blogger endorsements is raising questions from PR pros
 

Allstate fights domestic violence

Chris Daniels April 21, 2009

Four years ago, the Allstate Foundation identified monetary issues affecting abuse victims as a priority cause.
 

Hass starts new firm: MH Group Communications

Tonya Garcia April 20, 2009

NEW YORK: Mark Hass, who recently left his CEO post at MS&L Worldwide, is now partner and CEO of MH Group Communications, according to his LinkedIn page.
 

Refinery 29 debuts a Port Authority fashion initiative

Alexandra Bruell April 20, 2009

NEW YORK: Refinery 29, a fashion news and e-commerce Web site, plans to launch a month-long designer pop-up shop inside New York's Port Authority later this month.
 

Animal Planet plans 'Whale' of a PR strategy

Kimberly Maul April 20, 2009

NEW YORK: Animal Planet is increasing its media relations, particularly broadcast for the second season of its Whale Wars program.
 

Yum Brands takes on world hunger

Tanya Lewis April 20, 2009

Yum Brands is engaging consumers and employees to benefit the World Food Programme through one of its numerous CSR programs.
 

Consumer comms drive cause efforts

Mike Swenson April 20, 2009

Will the economic downturn stem the rising tide of cause branding? We hear that question a lot these days.
 

CSR programs in good, bad times reap companies long-term benefits

Erica Iacono April 20, 2009

This week's feature examines Yum Brands and its World Hunger Relief program, which benefits the World Food Programme.
 

Primo goes 'green' for its launch

Tanya Lewis April 14, 2009

Primo Water Corp. (PWC) hired Porter Novelli last spring to help launch its single-serve water, which is packaged in eco-friendly bottles made from plant-derived bioplastic.
 

CSR graduates to 'must-have' status

Terry Catchpole April 13, 2009

"Despite centuries-long practices of despoliation and pollution, almost every responsible corporation in the world is moving away from destructive practices and trying to institute more sustainable ones, and all of them have turned to NGOs to assist, teach, inspire, and urge them on." - Paul Hawken, Blessed Unrest.
 

Recession is a prime time to emphasize green's real value

April 08, 2009

While the basic environmentally friendly "save the planet" themes have lost some of their luster with consumers - and the media - as Earth Day approaches on April 22, brands can resuscitate their green messaging by tying it to themes of financial value.
 

MTV, Planned Parenthood collaborate on STD awareness

Frank Washkuch April 08, 2009

NEW YORK: MTV, Planned Parenthood, and the Kaiser Family Foundation recently launched the "GYT: Get Yourself Tested" campaign aimed at reducing the embarrassment around getting tested for sexually transmitted diseases.
 

'USA Today' helps Costa Maya rebuild

David Ward April 08, 2009

Who is your client? What are its media goals?
 

May Institute shows the faces of autism to boost awareness

Jaimy Lee April 02, 2009

The May Institute, which provides services for autistic children and adults, plans to raise awareness about autism in the general public with its "What Does Autism Look Like?" effort.
 

Cotton Inc. and 'National Geographic' align efforts

Frank Washkuch March 26, 2009

NEW YORK: National Geographic Kids magazine is partnering with Cotton Inc. on a CSR effort. The pair will work to set a Guinness world record in collecting jeans, as part of Cotton Inc.'s "Cotton. From Blue to Green" campaign.
 

Aflac shares heartwarming story

David Ward March 24, 2009

When insurance company Aflac learned that one of its district managers Steve Karas had donated bone marrow that saved the life of 3-year-old Matthew Welling, the company's corporate communications team decided it was a great opportunity to highlight the importance of the National Marrow Donor Program.
 

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