CSR

Ann Taylor parent hires MSL New York as AOR

May 21, 2012

NEW YORK: Ann Inc., the parent company of retail stores Ann Taylor and Loft, has named MSL New York its AOR after a three-round review.
 

Minneapolis tradition epitomizes "good business"

May 18, 2012

Is it naïve to believe that the practice of giving back can genuinely take root in the ruthless modern world of business?
 

Emanate brings on Summerlin as corporate VP

May 17, 2012

NEW YORK: Emanate has hired Talley Summerlin as VP for corporate reputation management and CSR efforts.
 

The power of CSR in building consumer relationships

Liz Kaplow, Kaplow May 16, 2012

Understanding the need for human connection is critical for any company that wants to create deeper relationships with its consumers and to elevate them to brand supporters and advocates.
 

New stakeholder demands fuel need for integrated reporting

April 01, 2012

More than 60 companies are testing a corporate reporting model that brings together financial and CSR into one integrated document.
 

Feeling the love can unlock brand magic

March 16, 2012

The subject of whether doing good can also be good business is not a new one but it has certainly been at the top of the news agenda this week.
 

Allstate Foundation reviews firms in AOR search

February 21, 2012

NORTHBROOK, IL: The Allstate Foundation, the charitable arm of the insurance giant of the same name, is conducting a review process to find a PR AOR.
 

P&G uses Facebook, grassroots in CSR program

February 10, 2012

CINCINNATI: Procter & Gamble has launched a Facebook page and corporate social responsibility initiative for its Children's Safe Drinking Water program.
 

Why good corporate deeds go unnoticed

Harvey Radin February 10, 2012

Big companies spend a bundle of money on PR and advertising promoting their good deeds, such as philanthropic giving, but the media seldom feature corporate good-deed news.
 

Defining PR's CSR roadmap

Lev Janashvili, IR Maven January 25, 2012

Many of us advise clients on matters of corporate social responsibility.
 

Havas CEO makes case for CSR at NYSE

January 19, 2012

David Jones, the CEO of Havas and Euro RSCG Worldwide, made the case for better behavior from corporations last night in New York.
 

Making CSR relevant and reliable

Kim Sample, Emanate January 13, 2012

For close to 30 years, nonprofits have been the beneficiary of billions of dollars from brands across the globe looking to align themselves with socially responsible initiatives and propel stakeholder consideration and support.
 

Scholastic boosts 'Bookprints' campaign

December 19, 2011

NEW YORK: Scholastic is conducting the "One Million Bookprints for One Million Books" campaign to extend the reach of its donation efforts.
 

Unilever publishes 'five levers for change'

November 23, 2011

Unilever has released the behavioral change model that its marketers will use to encourage modifications in consumers' lives.
 

Cheerios, USO 'Cheer' military families

November 18, 2011

MINNEAPOLIS: General Mills' Cheerios brand and the USO have rolled out the "Cheer" campaign, encouraging consumers to send postcards to military families.
 

Corporate social responsibility grows up

Cliff Berman, Ruder Finn November 11, 2011

I worry about my kids a lot. Likewise, after working in the area of corporate social responsibility for some years, I sometimes worry about its coming of age.
 

Consumers, employees demand good corporate citizenship

November 09, 2011

NEW YORK: A host of stakeholder groups, from consumers to employees, demand that businesses are good corporate citizens in today's market, industry experts said Wednesday at the PRWeek NEXT Conference in New York.
 

Employee communications key to unlocking value in CSR programs

Ryan Barr, IGB Group October 31, 2011

Corporate social responsibility is by no means a new concept. It was debated back in the mid 1700s when Adam Smith authored The Wealth of Nations.
 

The greatest impact of CSR may be inside your business, not outside

Maggie Fitzpatrick, Cigna October 28, 2011

When our company said that we were a sponsor of the new monument to the Rev. Dr. Martin Luther King on the National Mall in Washington, after years of promoting diversity and inclusion as core corporate values, the responses were overwhelming.
 

Burwell to lead Walmart Foundation

October 14, 2011

BENTONVILLE, AR: Walmart has appointed Sylvia Mathews Burwell president of the Walmart Foundation, effective January 2012.
 

Whirlpool joins 'It Gets Better' LGBT effort

October 12, 2011

BENTON HARBOR, MI: Whirlpool has joined a campaign to fight bullying of LGBT youth.
 

Stand Up for Heroes selects Euro as AOR

October 11, 2011

NEW YORK: Stand Up for Heroes, an annual celebrity event that supports injured veterans, military members, and their families, has named Euro RSCG Worldwide PR its AOR.
 

Nissan grows Habitat for Humanity partnership

October 10, 2011

FRANKLIN, TN: Nissan Americas has donated $2.5 million to Habitat for Humanity International, further expanding its CSR efforts with the organization that began in 2005.
 

CSR's ripple effect is making serious waves in business arena

October 01, 2011

I've spent a fair amount of time lately interacting with key executives involved in CSR.
 

CSR Roundtable: Embedded throughout

October 01, 2011

CSR program leaders from top organizations joined Bernadette Casey at this Cone-sponsored roundtable in New York City to discuss how the function is making its presence felt in every aspect of companies' efforts.
 

Merck gave $1.2B to CSR initiatives last year

September 30, 2011

WHITEHOUSE STATION, NJ: Pharmaceutical giant Merck increased its total giving to $1.2 billion in 2010, up from $923 million the prior year, via philanthropic programs focused on health, education, and community involvement, according to its 2010 global corporate responsibility report.
 

WWE promotes anti-bullying initiatives

September 30, 2011

STAMFORD, CT: The WWE will conduct various anti-bullying efforts through its "Be a STAR" initiative.
 

Are you speaking the same CR language?

Jonathan Yohannan, Cone September 30, 2011

Corporate responsibility and cause branding are on the top of the agenda for many C-suite executives. The biggest challenge is pinpointing exactly what leaders mean when they use these terms.
 

Pizza Hut goes digital for anti-hunger campaign

September 27, 2011

DALLAS: Pizza Hut is raising money for the fight against world hunger with an integrated campaign using traditional media and blog outreach and digital partnerships.
 

Brands use Clinton Initiative as CSR launch pad

September 23, 2011

NEW YORK: The Clinton Global Initiative, started by former President Clinton to spur actionable solutions to some of the world's biggest problems, has evolved into a launching pad for corporate social responsibility programs and a key opportunity for PR leaders to learn about social issues.
 
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