CSR

Defining PR's CSR roadmap

Lev Janashvili, IR Maven January 25, 2012

Many of us advise clients on matters of corporate social responsibility.
 

Havas CEO makes case for CSR at NYSE

January 19, 2012

David Jones, the CEO of Havas and Euro RSCG Worldwide, made the case for better behavior from corporations last night in New York.
 

Making CSR relevant and reliable

Kim Sample, Emanate January 13, 2012

For close to 30 years, nonprofits have been the beneficiary of billions of dollars from brands across the globe looking to align themselves with socially responsible initiatives and propel stakeholder consideration and support.
 

Scholastic boosts 'Bookprints' campaign

December 19, 2011

NEW YORK: Scholastic is conducting the "One Million Bookprints for One Million Books" campaign to extend the reach of its donation efforts.
 

Unilever publishes 'five levers for change'

November 23, 2011

Unilever has released the behavioral change model that its marketers will use to encourage modifications in consumers' lives.
 

Cheerios, USO 'Cheer' military families

November 18, 2011

MINNEAPOLIS: General Mills' Cheerios brand and the USO have rolled out the "Cheer" campaign, encouraging consumers to send postcards to military families.
 

Corporate social responsibility grows up

Cliff Berman, Ruder Finn November 11, 2011

I worry about my kids a lot. Likewise, after working in the area of corporate social responsibility for some years, I sometimes worry about its coming of age.
 

Consumers, employees demand good corporate citizenship

November 09, 2011

NEW YORK: A host of stakeholder groups, from consumers to employees, demand that businesses are good corporate citizens in today's market, industry experts said Wednesday at the PRWeek NEXT Conference in New York.
 

Employee communications key to unlocking value in CSR programs

Ryan Barr, IGB Group October 31, 2011

Corporate social responsibility is by no means a new concept. It was debated back in the mid 1700s when Adam Smith authored The Wealth of Nations.
 

The greatest impact of CSR may be inside your business, not outside

Maggie Fitzpatrick, Cigna October 28, 2011

When our company said that we were a sponsor of the new monument to the Rev. Dr. Martin Luther King on the National Mall in Washington, after years of promoting diversity and inclusion as core corporate values, the responses were overwhelming.
 

Burwell to lead Walmart Foundation

October 14, 2011

BENTONVILLE, AR: Walmart has appointed Sylvia Mathews Burwell president of the Walmart Foundation, effective January 2012.
 

Whirlpool joins 'It Gets Better' LGBT effort

October 12, 2011

BENTON HARBOR, MI: Whirlpool has joined a campaign to fight bullying of LGBT youth.
 

Stand Up for Heroes selects Euro as AOR

October 11, 2011

NEW YORK: Stand Up for Heroes, an annual celebrity event that supports injured veterans, military members, and their families, has named Euro RSCG Worldwide PR its AOR.
 

Nissan grows Habitat for Humanity partnership

October 10, 2011

FRANKLIN, TN: Nissan Americas has donated $2.5 million to Habitat for Humanity International, further expanding its CSR efforts with the organization that began in 2005.
 

CSR's ripple effect is making serious waves in business arena

October 01, 2011

I've spent a fair amount of time lately interacting with key executives involved in CSR.
 

CSR Roundtable: Embedded throughout

October 01, 2011

CSR program leaders from top organizations joined Bernadette Casey at this Cone-sponsored roundtable in New York City to discuss how the function is making its presence felt in every aspect of companies' efforts.
 

Merck gave $1.2B to CSR initiatives last year

September 30, 2011

WHITEHOUSE STATION, NJ: Pharmaceutical giant Merck increased its total giving to $1.2 billion in 2010, up from $923 million the prior year, via philanthropic programs focused on health, education, and community involvement, according to its 2010 global corporate responsibility report.
 

WWE promotes anti-bullying initiatives

September 30, 2011

STAMFORD, CT: The WWE will conduct various anti-bullying efforts through its "Be a STAR" initiative.
 

Are you speaking the same CR language?

Jonathan Yohannan, Cone September 30, 2011

Corporate responsibility and cause branding are on the top of the agenda for many C-suite executives. The biggest challenge is pinpointing exactly what leaders mean when they use these terms.
 

Pizza Hut goes digital for anti-hunger campaign

September 27, 2011

DALLAS: Pizza Hut is raising money for the fight against world hunger with an integrated campaign using traditional media and blog outreach and digital partnerships.
 

Brands use Clinton Initiative as CSR launch pad

September 23, 2011

NEW YORK: The Clinton Global Initiative, started by former President Clinton to spur actionable solutions to some of the world's biggest problems, has evolved into a launching pad for corporate social responsibility programs and a key opportunity for PR leaders to learn about social issues.
 

How do you best engage employees about corporate/internal CSR efforts?

September 01, 2011

When deciding to allocate resources to corporate CSR efforts, employee engagement and alignment with core business strategies are key.
 

Smith to head CSR for Nissan Americas

August 24, 2011

FRANKLIN, TN: Nissan Americas has appointed Vicki Smith as senior manager of corporate social responsibility, a new job title designed to reinforce the automaker's presence in the CSR space.
 

Marsh & McLennan reveals CSR approach, minus metrics

August 24, 2011

Marsh & McLennan Companies, a worldwide professional services firm that specializes in risk, strategy, and human capital, now says it considers itself a major player in the CSR space.
 

RF|Binder launches new corporate responsibility practice

August 10, 2011

NEW YORK: RF|Binder Partners has expanded its corporate responsibility services, partnering with Susan Ellis to strengthen its CR initiatives for businesses.
 

Timberland aims for transparency with new CSR portal

August 02, 2011

STRATHAM, NH: Timberland has launched a new corporate social responsibility (CSR) communications portal in an effort to keep an open dialogue with consumers and stakeholders.
 

Cone adds nine new clients

July 22, 2011

BOSTON: Cone has been hired by nine new clients, including LexisNexis and Avon.
 

Himle Horner names corporate reputation, CSR lead

July 15, 2011

MINNEAPOLIS: Ruth Orrick has rejoined Himle Horner as senior counselor, where she will manage the expansion of the firm's corporate reputation management and social responsibility business portfolio.
 

Allison & Partners appoints Rosene as senior advisor

July 11, 2011

SAN FRANCISCO: Allison & Partners has named Lars Rosene to senior advisor of sustainability, where he will provide strategic counsel to clients in global corporate sustainability, reputation, and brand strategy.
 

UN Foundation taps Sherinian to head PR

July 01, 2011

WASHINGTON: The United Nations Foundation has promoted Aaron Sherinian to VP of comms and PR as part of a broader effort to enhance its outreach campaigns.
 
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