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CSR

Arby's begins tour to fight childhood hunger

Virgil Dickson May 10, 2013

ATLANTA: The Arby's Foundation has partnered with Share Our Strength's "No Kid Hungry" campaign to launch the "Hungry for Happiness" mobile tour.

MSLGroup helps Kimberly-Clark unit tout recycling

Virgil Dickson April 30, 2013

ROSWELL, GA: Kimberly-Clark Professional is working with MSLGroup to launch "RightCycle," a CSR program that it says is the first large-scale recycling effort for nontraditional waste from manufacturing or scientific research areas.

Fannie Mae details CSR work in progress report

Virgil Dickson April 08, 2013

WASHINGTON: Mortgage giant Fannie Mae has detailed various community-building activities it did last year in a progress report, while also highlighting some of the CSR work it is undertaking this year.

Neiman Marcus hires Cone to boost charitable efforts

Brittaney Kiefer March 26, 2013

DALLAS: Neiman Marcus has brought on Cone Communications to assist with philanthropic and cause marketing programs.

Q&A: Raytheon CCO Pam Wickham

Brittaney Kiefer March 05, 2013

Pam Wickham, CCO of Raytheon, talks with PRWeek about CSR initiatives, comms teaming up with IT, and employee engagement at the aerospace and defense company.

Coca-Cola Enterprises readies 'sustainability story'

John Owens, PRWeek UK February 28, 2013

Coca-Cola Enterprises has recruited Lexis for European work to highlight its efforts to go green.

From cause marketing to impact marketing

Dawn Wilcox, Allison+Partners February 25, 2013

If "service is the rent we pay to be living," according to Marian Wright Edelman, then doing well by doing good is the rent that corporations pay for doing business.

UPS taps Coyne for CSR

Brittaney Kiefer February 11, 2013

ATLANTA: Coyne PR is working with UPS as agency partner for its sustainability efforts.

CSR moves from planting trees to credible strategies

Brittaney Kiefer February 01, 2013

A survey by Cone Communications revealed 86% of consumers wanted companies to tell them more about results of CSR efforts, while 55% did not understand the impact of buying products from companies that claimed to be socially responsible.

The CSR trends that defined 2012

Alison DaSilva, Cone Communications December 20, 2012

Long gone are the days when CSR was a bolt-on initiative or a one-person, siloed corporate function.

Ketchum appoints Ferriot first KSR director

Brittaney Kiefer November 19, 2012

NEW YORK: Ketchum has named Julie Ferriot global director of Ketchum Social Responsibility, a new role at the firm.

Walton joins MWW as consumer lifestyle SVP

Lindsay Stein October 24, 2012

LOS ANGELES: MWW has appointed Bradford Walton SVP of consumer lifestyle marketing, a newly created role in the agency's Los Angeles office.

Video: Alison DaSilva, Cone Communications

Brittaney Kiefer October 23, 2012

Alison DaSilva, EVP at Cone Communications, speaks with PRWeek corporate reporter Brittaney Kiefer about changes to the firm's CSR group.

Cone reorganizes CSR offering with focus on return

Brittaney Kiefer October 23, 2012

BOSTON: Cone Communications has restructured its cause marketing and corporate responsibility offerings into one CSR group that will focus on return on investment.

Weber appoints Drucker Social Impact EVP

October 09, 2012

WASHINGTON: Weber Shandwick has hired Cindy Drucker as EVP in its Social Impact practice.

How to do CSR without hypocrisy

Joe Sibilia, CSRwire September 21, 2012

We learned a long time ago to stay away from lying. To be a liar, you must have an impeccable memory. Or don't lie. Today, you cannot hide or spin your way out of a problem.

Business becoming tool to improve quality of life

Joe Sibilia, CSRwire September 19, 2012

The concept of a social enterprise is simple: apply the tools, principles, and talents of business to find solutions to social or environmental challenges.

Can CSR help businesses make more money?

Joe Sibilia, CSRwire September 17, 2012

The results are in. The business case that has taken decades to build is now proven. CSR is a competitive advantage. It is a driver of revenue, of stability, and of shareholder value.

Social helps companies communicate CSR

Brittaney Kiefer August 23, 2012

NEW YORK: Companies are increasingly using digital media to help them more clearly explain their sustainability and corporate social responsibility progress this year.

Fenton unveils global public interest agency network

Brittaney Kiefer August 09, 2012

NEW YORK: Fenton has launched a global network of public interest communication firms.

Avon appoints Heinonen communications chief

Brittaney Kiefer August 03, 2012

NEW YORK: Avon Products has hired Cheryl Heinonen as CCO and group VP of global corporate relations. She started August 1.

Maxwell House truck tour rebuilds community centers

Lindsay Stein July 13, 2012

TARRYTOWN, NY: Maxwell House has launched a grassroots truck tour as part of its second annual "Drops of Good" program, which it is conducting along with nonprofit Rebuilding Together.

Starbucks puts the mugs back into Liverpool

Brittaney Kiefer June 12, 2012

Starbucks helped create new jobs in a struggling Ohio town when it ordered 20,000 mugs from American Mug and Stein, one of East Liverpool's few remaining pottery factories.

MSLGroup launches PurPle CSR offering

Lindsay Stein May 29, 2012

PARIS: MSLGroup has launched a global client offering, known as PurPle, focused on bringing its CSR services together to help businesses be purpose-driven.

3BL provides sustainable content distribution

Tanya Lewis May 29, 2012

3BL Media distributes a variety of CSR and sustainability content, such as press releases, videos, and blog posts, to media and stakeholders through a network of traditional, new, and social media channels.

Ann Taylor parent hires MSL New York as AOR

Lindsay Stein May 21, 2012

NEW YORK: Ann Inc., the parent company of retail stores Ann Taylor and Loft, has named MSL New York its AOR after a three-round review.

Minneapolis tradition epitomizes "good business"

Steve Barrett May 18, 2012

Is it naïve to believe that the practice of giving back can genuinely take root in the ruthless modern world of business?

Emanate brings on Summerlin as corporate VP

Lindsay Stein May 17, 2012

NEW YORK: Emanate has hired Talley Summerlin as VP for corporate reputation management and CSR efforts.

The power of CSR in building consumer relationships

Liz Kaplow, Kaplow May 16, 2012

Understanding the need for human connection is critical for any company that wants to create deeper relationships with its consumers and to elevate them to brand supporters and advocates.