CSR

PR should take leading role in PSAs

March 19, 2010

A recent study from Northwestern University's Kellogg School of Management found some anti-binge drinking PSAs have the opposite effect on their viewers.
 

Companies shape long-term communications around FCC broadband plan

Jaimy Lee March 19, 2010

The Federal Communications Commission (FCC) released its national broadband report this week, kicking off a wave of news coverage about issues like expanded access and Internet speed.
 

Female Health, MAC AIDS Fund partner for awareness

Jaimy Lee March 18, 2010

CHICAGO: The Female Health Company partnered with the MAC AIDS Fund for a campaign using earned and social media to raise awareness in Washington about the female condom.
 

New partnership bolsters American Express' CSR 'Members Project'

Chris Daniels March 11, 2010

NEW YORK: American Express brought back its online philanthropic initiative "Members Project," with a bigger PR push than in previous years and a new partnership with community Web site TakePart.
 

FD video conference focuses on CSR

Erica Morris March 09, 2010

I recently took part in a video conference hosted by FD's head of corporate responsibility, Dick Newby.
 

Video contest fuels interest in Drive Smarter Challenge

Tanya Lewis March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.
 

Gift of Hope targets Hispanics to preach the need for organ donors

Erica Morris March 01, 2010

Gift of Hope, an organ and tissue donor network, worked with the San Jose Group to initiate a campaign that would engage Chicago's Hispanic community.
 

Fruitcake goes from boring to benevolent in PayPal initiative

Kimberly Maul March 01, 2010

PayPal hosted an end-of- the-year giving campaign, an extension of a 2008 program, encouraging consumers to donate online and spread the news virally by "regifting" a virtual fruitcake.
 

Economy prompts brands to show another shade of 'green'

Aarti Shah March 01, 2010

Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.
 

Haiti relief effort helps solidify texting's role as outreach force

Roger Lowe March 01, 2010

The unprecedented popularity of mobile giving following the January 12 Haiti earthquake has changed the face of fundraising.
 

Ron Antonette launches own firm

Kimberly Maul February 26, 2010

LONG BEACH, CA: Ron Antonette, previously the head of Fleishman-Hillard's consumer marketing practice group, launched his own firm, R. Antonette Communications.
 

The Hartford cleans up potholes in auto insurance pitch

Tanya Lewis February 26, 2010

The Hartford Financial Services Group wanted to raise awareness as it rolled out a new consumer auto insurance product in five markets.
 

Moving from green announcement to total stakeholder engagement

Mark Grundy February 26, 2010

At the Copenhagen Summit in December, policymakers, celebrities, and CEOs filled the hotels; 200-plus global media gathered in one location; 190 heads of state flew into one airport; investors and philanthropists littered the restaurants; more than 20,000 youth prepared for mass demonstrations.
 

Delivering for your clients on green in 2010

Mark Grundy February 22, 2010

Whether it is packaging, water, green buildings, carbon footprints, or emission reduction, I am always surprised by the level of disconnect between clients' aspirations for their policy initiatives and the media's appetite.
 

MS&L promotes Scott Beaudoin

Kimberly Maul February 12, 2010

NEW YORK: MS&L promoted Scott Beaudoin to North American director of the agency's cause marketing and CSR specialty, effective immediately.
 

7-Eleven CSR campaign targets millennials

Aarti Shah February 09, 2010

DALLAS: 7-Eleven hopes its new CSR campaign launching Tuesday will result in younger consumers becoming fans of its coffee.
 

Sara Lee's Twitter initiative makes immediate difference

Kimberly Maul February 01, 2010

Sara Lee Deli celebrated National Sandwich Day on November 3 with an effort designed to give back and engage with consumers on Twitter.
 

Financial services community tries to rebuild trust

Erica Morris February 01, 2010

From reputation management to social media, the financial services community is working hard to address a variety of challenges.
 

Pharma industry finally embraces social media

Jaimy Lee February 01, 2010

Once hesitant - and restricted - to use social media in their communications plans, the healthcare industry is finally embracing the strategy.
 

Weber picks up NFL hunger initiative

Chris Daniels January 22, 2010

MINNEAPOLIS: The Taste of the NFL, a 16-year-old nonprofit organization that raises money for hunger relief charities, has awarded Weber Shandwick a three-year assignment.
 

Goldman Sachs opinion rating continues to fall

Erica Morris January 21, 2010

NEW YORK: Consumer opinion of Goldman Sachs continues to fall, despite a massive CSR campaign and recent revisions to the firm's much-criticized bonus plan.
 

Social media's value shines in a crisis

Erica Iacono January 15, 2010

I'll admit that there are times when I become completely frustrated with social media. Like when my Facebook "friends" decide to share way too much personal information.
 

Shell shifts message on its nitrogen-enriched gas to reflect changing consumer priorities

Chris Daniels January 14, 2010

HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.
 

Pepsi readies its Refresh campaign after ditching the Super Bowl

Chris Daniels January 12, 2010

PURCHASE, NY: PepsiCo has launched a multimedia campaign with a robust social media component to support its Pepsi Refresh Project, in which the soft drink company has allocated $20 million toward funding consumer projects.
 

H&M caught with waste and delayed comms

Alexandra Bruell January 06, 2010

This week, New York graduate student Cynthia Magnus found bags of discarded unworn H&M garments outside the Herald Square store.
 

Jackson Family Wines touts water recycling in CSR effort

Alexandra Bruell January 06, 2010

SANTA ROSA, CA: Jackson Family Wines has launched a corporate PR initiative around the implementation of a new water recycling technology.
 

WE TV taps nonprofits to promote CSR initiative

Alexandra Bruell December 28, 2009

NEW YORK: WE TV recently launched "Pledge 24 in 2010," which it dubbed a public affairs campaign to encourage women to volunteer for 24 hours in the New Year.
 

Americans expect business to play greater role in health

Jaimy Lee December 22, 2009

NEW YORK: Nearly nine out of 10 Americans would purchase a product from a company that seeks to improve the health of the general public, according to a survey from Edelman.
 

Companies should wade into the climate fight

Sheila Gruber McLean December 11, 2009

The release of e-mails suggesting that scientists may have distorted climate change data just as the world's attention turns to Copenhagen has turned a rare opportunity for substantive debate into a media storm reminiscent of a middle school food fight.
 

Clear identification emerges as a focal point of messaging

Chris Daniels December 01, 2009

As a retailer-owned hardware cooperative, True Value Company provides guidance to almost 3,000 individual owners (or "associates", as it calls them) nationwide.
 

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