crisis

The Monozukuri trap

Dean Crutchfield March 10, 2010

Over time, two words have changed least: I and who. These are the cornerstones of what makes a successful brand i.e. creating "I want" from your customer and knowing "who you are" as a brand.
 

Edelman hires BBC global news director

Aarti Shah February 16, 2010

NEW YORK: Edelman has hired Richard Sambrook, the BBC's director of global news, as global vice chairman and chief content officer.
 

Is being first always best?

Lynne Doll January 21, 2010

Whenever a disaster occurs, CEOs and corporate communications professionals are thrust into action, determining if and how a company should get involved in relief efforts.
 

AAFP-Coca-Cola alliance prompts doctor backlash

Aarti Shah November 02, 2009

At least one doctor has resigned from the American Academy of Family Physicians after the organization made an alliance with Coca-Cola, the 'Kansas City Business Journal' is reporting.
 

Disney to offer 'Baby Einstein' refunds

Jaimy Lee October 26, 2009

The Walt Disney Company said last week that it will issue refunds for the "Baby Einstein" videos, which has raised questions with the news media and advocacy groups about marketing content to children as educational.
 

Save the spin

Tonya Garcia September 22, 2008

The market craziness had us all at the edge of our seats last week. And while there were no market jarring Sunday surprises this week,...
 

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