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Craig McGuire
Email Craig McGuire
Craig McGuire is a contributor to PRWeek.
Recent Articles
Editorial boards maintain coveted status
March 02, 2009
Knowing the nuances of each outlet is key in seeking placement in this popular section
Making sure search yields prime results
February 23, 2009
An SEO strategy should include tactics that consider the role of images and video play, finds Craig McGuire
Vet-Stem helps man's best friend
February 10, 2009
Just because your pet pooch can't complain, doesn't mean his or her arthritis is any less painful.
Lengthening reach for broadcast video
February 09, 2009
Guaranteed placement can play an important and useful role in video and Web strategy, by Craig McGuire
Hennepin works to 'save a brain'
January 27, 2009
Although the Hennepin County Medical Center (HCMC) provides leading medical care for traumatic brain injury (TBI), its county-owned status fosters an image more closely associated with inner-city trauma.
Radio still a key factor in media coverage
January 19, 2009
New technologies, among other factors, help RMTs to remain a good tool for client exposure.
Avon builds breast cancer 'army'
January 07, 2009
A new army has entered the fray in the aggressive battle to fight against breast cancer.
Wires are still a good conduit to investors
January 05, 2009
Despite recent use of Web disclosure, the best IR strategy uses both traditional and new methods, finds Craig McGuire
ReadyPA prepares for a disaster
December 10, 2008
When the Pennsylvania Emergency Management Agency (PEMA) was conceiving ReadyPA, a campaign to motivate Pennsylvanians to prepare for a disaster, it faced a daunting challenge.
Industry shake-up
December 08, 2008
Dr Pepper and Ketchum work together to tie the brand to Web phenomena.
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