Craig McGuire

 
Craig McGuire is a contributor to PRWeek.
 

Recent Articles

Editorial boards maintain coveted status

March 02, 2009

Knowing the nuances of each outlet is key in seeking placement in this popular section
 

Making sure search yields prime results

February 23, 2009

An SEO strategy should include tactics that consider the role of images and video play, finds Craig McGuire
 

Vet-Stem helps man's best friend

February 10, 2009

Just because your pet pooch can't complain, doesn't mean his or her arthritis is any less painful.
 

Lengthening reach for broadcast video

February 09, 2009

Guaranteed placement can play an important and useful role in video and Web strategy, by Craig McGuire
 

Hennepin works to 'save a brain'

January 27, 2009

Although the Hennepin County Medical Center (HCMC) provides leading medical care for traumatic brain injury (TBI), its county-owned status fosters an image more closely associated with inner-city trauma.
 

Radio still a key factor in media coverage

January 19, 2009

New technologies, among other factors, help RMTs to remain a good tool for client exposure.
 

Avon builds breast cancer 'army'

January 07, 2009

A new army has entered the fray in the aggressive battle to fight against breast cancer.
 

Wires are still a good conduit to investors

January 05, 2009

Despite recent use of Web disclosure, the best IR strategy uses both traditional and new methods, finds Craig McGuire
 

ReadyPA prepares for a disaster

December 10, 2008

When the Pennsylvania Emergency Management Agency (PEMA) was conceiving ReadyPA, a campaign to motivate Pennsylvanians to prepare for a disaster, it faced a daunting challenge.
 

Industry shake-up

December 08, 2008

Dr Pepper and Ketchum work together to tie the brand to Web phenomena.