Craig McGuire

With patents on 20 of the top-selling prescription drugs expiring within 14 months, generic versions will siphon $255 billion in annual sales from pharma companies.

Craig McGuire speaks to a quintet of agency heads to uncover the rationale, along with the risks and rewards, of starting a firm while in your twenties

What makes the ultimate communications professional these days? PRWeek asked five esteemed professors for their thoughts

From recovering housing markets and corporate handouts to the latest green strategies and tightening regulations, sweeping change is afoot in Washington. In addition to the big issues on everyone's radar, there are emerging opportunities for public affairs pros.

Marketing a firm requires the same amount of detail and dedication as any other client.

Despite some opposition, there are still ways for embargoes to work in this sector.

While anyone can send mail directly to a specific member in the US military, cards addressed to "any soldier" cannot be delivered for security issues.

Mobile marketing is often a solid way to interact with this important demographic, finds Craig McGuire

After collecting data for five years, the Blue Cross and Blue Shield of North Carolina (BCBSNC) realized the state had dramatic rates of inactivity and obesity.

Who knew a song from '70s falsetto-sounding, soft-rock super-group the Bee Gees could actually save a life?