Corporate

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.
 

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.
 

Personal digital brands drive companies to diversify talent

Rose Gordon July 01, 2009

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.
 

Under the microscope: SEC's amendment proposals

Tonya Garcia July 01, 2009

The Securities and Exchange Commission has proposed a series of rule amendments that would make it easier for shareholders to nominate directors to corporate boards.
 

Live Nation hits sour note with hidden fee

Tonya Garcia July 01, 2009

Concertgoers hummed a happy tune June 1. On that day, Live Nation announced "No service fee Wednesdays."
 

New Balance shows its pride in America

Alexandra Bruell July 01, 2009

New Balance launched a corporate branding campaign to generate awareness of its history of domestic manufacturing.
 

'The Ten Commandments for Business Failure' by Donald R. Keough (The Penguin Group, 2008)

Harold Burson July 01, 2009

This is a different kind of business book. Unlike most others, it doesn't pontificate. It makes its points by providing real-life examples of how businesses go off track.
 

CEO Q&A: Nelson Marchioli, Denny's

Rose Gordon July 01, 2009

Denny's CEO Nelson Marchioli speaks to Rose Gordon about PR's vital role in marketing programs
 

CMO Q&A: Anne Finucane, Bank of America

Nicole Zerillo July 01, 2009

Nicole Zerillo speaks with Bank of America's Anne Finucane about the importance of PR in telling a complicated story
 

Corporate communicators must 'bulletproof' strategies

Ben Boyd July 01, 2009

The chaos of today's market has created a feeding frenzy of questions that challenge the fundamentals of many business strategies.
 

Sometimes you just have to be there to best serve a client

Rose Gordon July 01, 2009

I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.
 

Corporate sustainability is key to survival

Lou Thompson July 01, 2009

Corporate sustainability is here to stay. The real question is how long it will take for the C-suite and boards of directors to adopt a business approach that goes well beyond the traditional means of creating and developing corporate value.
 

Brands get creative with integrated marketing

Kimberly Maul July 01, 2009

Integrated marketing has been an industry ideal for years. Kimberly Maul provides a look at some of the companies that are actually making it happen.
 

How can media coverage be best correlated to actual business outcomes?

July 01, 2009

This month's panel discusses how media and PR results can be correlated to business outcomes.
 

A little perspective, please

Don Spetner July 01, 2009

I always get a kick out of the fact that every other PR person I meet represents an entity that's invariably the "second largest" something, somewhere.
 

Old-fashioned relationships still work, even in a new media age

Tom Biro June 26, 2009

A typical conversation I have with fellow PR pros is about specialization vs. generalization. There are plenty of excellent specialized agency teams or total firms devoted to digital media.
 

Industry profitability might be down, but value is up

June 26, 2009

Just last week a report found that agency profitability is falling, and we know that in-house teams are suffering cutbacks as well.
 

PJ Inc. acquired by @aquila

Alexandra Bruell June 24, 2009

EAST BRUNSWICK, NJ: Holding company @aquila, which specializes in technology and b2b services, acquired PJ Inc., a New York-based PR and marketing firm.
 

P&G's Otto retiring; Hassall named global relations officer

Tonya Garcia June 24, 2009

CINCINNATI: P&G's global external relations officer, Charlotte Otto, has announced she will retire as of February 15, 2010. She will vacate her position as head of PR as of July 1, 2009.
 

P&G says PR strategy 'unchanged' by new CEO

Tonya Garcia June 22, 2009

CINCINNATI: Despite the announcement earlier this month that P&G's leadership will shift from AG Lafley to current COO Robert McDonald effective July 1, the company has indicated that it plans to maintain relationships with its current roster of PR firms.
 

La Prairie hires Maser as director of communications

Alexandra Bruell June 19, 2009

NEW YORK: Luxury Swiss skincare and beauty brand La Prairie has hired Jaime Maser as director of communications.
 

KnowledgeTree selects Crossroads PR

MacAdam Smith June 19, 2009

RALEIGH, NC: KnowledgeTree has selected Crossroads Public Relations to promote awareness of the company's commercial open source document management software.
 

Zicam makers using social media to communicate with consumers

Jaimy Lee June 19, 2009

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.
 

McKinsey fires a warning at CCOs

Bob Feldman June 19, 2009

McKinsey & Co. has just fired a warning shot across the desks of CCOs.
 

Book promotion requires mix of old and new

Kimberly Maul June 19, 2009

As book coverage in newspapers and magazines shrinks, but hundreds of thousands of new books continue to be published a year, book publicists have an increasingly challenging job.
 

Ketchum-Pleon merger shakes up European market

Tonya Garcia June 19, 2009

This week's Ketchum-Pleon merger creates a single firm entity of great size and scope.
 

Pryor leaves MGM to return to Priority PR

Kimberly Maul June 19, 2009

LOS ANGELES: Jeff Pryor, EVP of corporate communications at Metro-Goldwyn-Mayer Studios (MGM), left his position at the studio to lead Priority PR, effective in April.
 

Depend partners up for prostate cancer awareness

Frank Washkuch June 19, 2009

Prostate cancer affects one in every six men, with 192,000 males expected to be diagnosed with the disease this year in the US alone.
 

H&R Block looking for Hispanic agencies

Kimberly Maul June 19, 2009

KANSAS CITY, MO: H&R Block is reviewing firms for PR and media relations support within the Hispanic market, according to several industry sources that declined to be named.
 

Spike builds awareness for Guys Choice Awards

Kimberly Maul June 18, 2009

NEW YORK: In its third year, Spike's Guys Choice Awards is using a multi-platform PR strategy to build awareness of the show, airing on June 21.
 

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