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Corporate

MassMutual enlists Weber Shandwick as AOR

Rose Gordon March 18, 2010

SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.

Kraft offers apologies for Cadbury factory closure

Erica Morris March 17, 2010

Kraft Foods is offering its apologies for going back on its promise to keep Cadbury's Somerdale factory open, following the food giant's acquisition of the British candy maker in January.

Sears taps Daniel Honigman for social media

Kimberly Maul March 12, 2010

HOFFMAN ESTATES, IL: Sears Home Electronics hired Daniel Honigman as social media manager.

Prudential helps redefine retirement

Tanya Lewis March 12, 2010

Dawn Kelly, VP and account team leader for global communications at Prudential, explains that the economy severely impacted 401(k) retirement plans and prompted Prudential Retirement to create a new model to help ensure retirement security.

Nonprofits up outreach in a tough year

Erica Morris March 12, 2010

With the economy affecting all areas of the PR industry, the nonprofit sector has had to accordingly reshape the way it's reaching out to sponsors. Incorporating digital and traditional media, nonprofits increased outreach to corporate sponsors and initiated campaigns targeting existing donors in a tough year.

New partnership bolsters American Express' CSR 'Members Project'

Chris Daniels March 11, 2010

NEW YORK: American Express brought back its online philanthropic initiative "Members Project," with a bigger PR push than in previous years and a new partnership with community Web site TakePart.

Business Roundtable launches innovation campaign

Jaimy Lee March 08, 2010

WASHINGTON: The Business Roundtable is tapping into its member network of CEOs for an integrated campaign that aims to remind policymakers about the economic value of the private sector.

Ben Edwards returns to IBM to lead digital

Kimberly Maul March 08, 2010

NEW YORK: IBM hired Ben Edwards as VP of digital strategy and development, effective March 15.

GM replaces Preuss with Fleishman's Selim Bingol

Kimberly Maul March 03, 2010

DETROIT: General Motors hired Selim Bingol as VP of communications, effective March 8, replacing Christopher Preuss, who moved onto OnStar as president.

GM's Preuss appointed president of OnStar division

Kimberly Maul March 02, 2010

DETROIT: General Motors' VP of communications is moving into a new, non-PR role at the automaker. GM appointed Chris Preuss to the position of VP and president for OnStar, its car safety and vehicle security company, as part of GM's recent restructuring.

Discovery layoffs include top PR pro

Kimberly Maul March 01, 2010

SILVER SPRING, MD: Fewer than 10 employees were laid off at Discovery Communications last week, including SVP of communications and public affairs for Planet Green Annie Howell.

From salaries to social media, the PR industry is being redefined

March 01, 2010

Of all the special reports that PRWeek publishes throughout the year, one of the most popular is the Salary Survey.

CEO Q&A: Renae Conley, Entergy Louisiana

Erica Morris March 01, 2010

Entergy Louisiana's Renae Conley speaks with Erica Morris about comms challenges facing energy companies and where she turns to for advice

Companies' revamped press sites extend audience appeal

March 01, 2010

A year ago, Hilton Hotels was receiving a few consumer queries a week through its press site.

Southwest solves duplication problem with restructuring

Erica Morris March 01, 2010

When Southwest Airlines' VP of communication and strategic outreach Linda Rutherford decided to reorganize her team last fall, it was with an aim of streamlining the department's work.

CMO Q&A: Jill Beraud, PepsiCo Americas Beverages

Aarti Shah March 01, 2010

PepsiCo Americas Beverages' Jill Beraud speaks with Aarti Shah about the Refresh Project and getting past social media mishaps.

As it relates to social media, corporate reps aren't getting the right message

Eric Bovim March 01, 2010

In Washington, DC, a city so defined by bureaucracy, it's no surprise professional practitioners are often mired in conservative practices.

Edison International donates $150,000 to Lagrant Foundation

Kimberly Maul February 25, 2010

LOS ANGELES: Edison International, the electric company, has committed to a contribution of $150,000 to The Lagrant Foundation, covering three years: 2009-2011.

Craft the perfect public apology

Jeffrey Graubard February 22, 2010

I called my older sister in a panic the day our 18-year-old cat died. We didn't know how to tell our 3-year-old son, and my sister, a child psychologist, had pithy advice: "No BS and don't tell him more than he needs to know."

The 'OMG!' moment and why it's important

Tom Biro February 19, 2010

In the mid-2000s, some PR pros had the luxury of getting clients to dip their toes into social media - an arena where they truly got "credit for playing," at least for awhile.

Starbucks ups the ante on Twitter

Rose Gordon February 18, 2010

Starbucks opened three new Twitter accounts, adding to its voice on the social media channel.

Walgreens-Duane Reade deal gets internal and agency PR support

Erica Morris February 17, 2010

DEERFIELD, IL: Hours after the Walgreens announcement that it will buy drugstore retailer Duane Reade, communications teams on both sides are fielding questions from investors and the media.

Showtime hires Johanna Fuentes from Bravo

Kimberly Maul February 16, 2010

NEW YORK: Showtime hired Johanna Fuentes as VP of corporate PR.

Engagement has become the business world's new currency

Bob Feldman February 12, 2010

The impact of social media on how business is run is just starting to mainstream in corporate America.

February 19 is 'Help a PR Pro Out' day

Kimberly Maul February 11, 2010

A new online movement, Help a PR Pro Out (HAPPO), is scheduled to make Friday, February 19 a day where job seekers and employers can connect online about job searches.

Toyota adds agency help in Washington

Chris Daniels February 09, 2010

WASHINGTON: Toyota Motor Sales has hired two PR firms in DC, as it prepares to be grilled about the safety of its vehicles at congressional hearings later this month.