UNIVERSITY PARK, PA: Penn State University has hired Edelman and La Torre Communications for corporate communications, media relations, and stakeholder engagement support as it recovers from the Jerry Sandusky child-abuse scandal.

NEW YORK: The Arthur W. Page Society unveiled what it described as a new model for corporate communications on Thursday, encouraging CCOs to build an overarching corporate character and then behave and communicate with stakeholders in accordance with it.

NEW YORK: French retail holding company PPR has tapped Ruder Finn as its corporate PR agency partner in the US after a competitive review process.

NEW YORK: Jolie Hunt has stepped down from her position as SVP and global head of brand and PR at Thomson Reuters, where she oversaw brand, advertising, and digital and social media for its news and financial services businesses.

DEARBORN, MI: Jay Cooney, director of media relations and news operations at General Motors, has joined the Ford Motor Company communications team.

Never make decisions based on short-term gain.

More than 60 companies are testing a corporate reporting model that brings together financial and CSR into one integrated document.

APCO Worldwide and Gagen MacDonald jointly sponsored an online survey of US employees to explore how companies communicate with their staffs, with a particular focus on use of internal social media.

It's no surprise the number of Hispanics living in the US is expected to continue growing rapidly.