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Corporate News

Facebook avoids early IPO-filing pitfalls

Danielle Drolet February 02, 2012

MENLO PARK, CA: Facebook's initial public offering filing brought the company a slew of media attention, but it also gave the public a closer look at the social media heavyweight.

LendingTree names Peppercom AOR

Danielle Drolet February 01, 2012

NEW YORK: LendingTree has hired Peppercom as its AOR with the goal of providing greater support for its consumer and financial communications.

Everett to depart News Corp. next month

Danielle Drolet January 30, 2012

NEW YORK: Teri Everett, SVP of corporate affairs and communications at News Corp., will leave the media company February 10.

Hamp to leave top PepsiCo comms position

Danielle Drolet January 26, 2012

PURCHASE, NY: Julie Hamp, SVP of consumer relations and CCO of PepsiCo, has resigned her position. She will leave the food and beverage giant on March 2.

Ketchum's crisis work for Penn State ends

Danielle Drolet January 25, 2012

NEW YORK: Penn State University has confirmed that it is no longer working with Ketchum for crisis communications services.

Lowdown: Banking on change

February 01, 2012

Intense regulatory and media scrutiny of the financial services industry has placed added pressure on bank marketers, who now have to rethink outreach.

Scandals teach schools some vital lessons in crisis comms

Danielle Drolet February 01, 2012

In 2006, Duke University was propelled into a frenzy of media scrutiny following allegations of sexual abuse by three lacrosse players that were later dismissed.

How do you work with the CEO or CMO to identify which metrics matter most?

February 01, 2012

Identifying metrics that matter most requires asking the obvious questions first.

Habits: Miles Nadal, CEO, chairman, MDC Partners

January 01, 2012

I travel approximately 250 days a year, so a "morning ritual" is a bit of a foreign concept to me.

How corporate PR can undermine trust

Lev Janashvili, IR Maven January 27, 2012

Arguably, the PR industry is generally getting better at conveying the right messages to the right audiences at the right time.

Kodak files for Chapter 11

Brittaney Kiefer January 19, 2012

Kodak filed for Chapter 11 bankruptcy early Thursday morning, following weeks of speculation about its financial future.

Costa Crociere blames 'human error' for dramatic accident

Danielle Drolet January 16, 2012

Pier Luigi Foschi, CEO of Carnival's Costa Crociere line, blamed the captain for a widely publicized accident that killed six people aboard its Costa Concordia boat this weekend.

ICR XChange is not your average investor conference

Danielle Drolet January 13, 2012

Even in its 14th year, the ICR XChange conference is a unique offering from a financial communications firm, a forum where bankers and investors can interact with CEOs and senior leadership of both public and private companies.

Verizon comms chief: "We listened and acted"

Danielle Drolet January 03, 2012

It is business as usual at Verizon Wireless following last week's misstep that saw the company quickly abandon a new $2 fee after a public outcry, thus averting a Netflix-style debacle.