CHARLESTON, SC: Threat Management Group has hired E. Boineau Company, its first marketing and PR AOR, to rebrand its corporate identity.

WASHINGTON: FINRA has issued social networking guidance for securities firms and brokers, following demand from the industry.

HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.

MCLEAN, VA: Hilton Hotels has launched its first media site dedicated to promoting the Hilton brand, called Hilton Global Media Center.

SANTA ROSA, CA: Jackson Family Wines has launched a corporate PR initiative around the implementation of a new water recycling technology.

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

This week I had a unique experience. An agency CEO told me he had got it wrong.

LOS ANGELES: Umbral Yoga is hoping to popularize yoga in the US Hispanic market through the launch of a new DVD, "Yoga en Español con Lina Navia."

Renee Blodgett founded Blodgett Communications in Boston, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.

TORRANCE, CA: As Toyota Motor Sales shifts into damage control, new research from Dow Jones Insight shows media coverage of the brand has taken a serious hit since the world's largest automaker recalled millions of vehicles.