Corporate News

Threat Management hires E. Boineau for brand reposition

Chris Daniels January 26, 2010

CHARLESTON, SC: Threat Management Group has hired E. Boineau Company, its first marketing and PR AOR, to rebrand its corporate identity.
 

FINRA reminds broker-dealers to follow the rules in social media

Rose Gordon January 26, 2010

WASHINGTON: FINRA has issued social networking guidance for securities firms and brokers, following demand from the industry.
 

Shell shifts message on its nitrogen-enriched gas to reflect changing consumer priorities

Chris Daniels January 14, 2010

HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.
 

Hilton Hotels finds brand opportunities in its new media site

Chris Daniels January 07, 2010

MCLEAN, VA: Hilton Hotels has launched its first media site dedicated to promoting the Hilton brand, called Hilton Global Media Center.
 

Jackson Family Wines touts water recycling in CSR effort

Alexandra Bruell January 06, 2010

SANTA ROSA, CA: Jackson Family Wines has launched a corporate PR initiative around the implementation of a new water recycling technology.
 

Corporate Features

PR campaign drives sales for Brammo's inaugural electric motorcycle

Tanya Lewis February 05, 2010

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.
 

Frank talk from the CEO benefits everyone

Julia Hood February 05, 2010

This week I had a unique experience. An agency CEO told me he had got it wrong.
 

Group promotes yoga to US Hispanics

Kimberly Maul February 03, 2010

LOS ANGELES: Umbral Yoga is hoping to popularize yoga in the US Hispanic market through the launch of a new DVD, "Yoga en EspaƱol con Lina Navia."
 

Expert Q&A: Renee Blodgett, CEO and founder, Magic Sauce Media

Erica Morris February 03, 2010

Renee Blodgett founded Blodgett Communications in Boston, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.
 

Expanded recalls continue damage to Toyota brand

Chris Daniels February 02, 2010

TORRANCE, CA: As Toyota Motor Sales shifts into damage control, new research from Dow Jones Insight shows media coverage of the brand has taken a serious hit since the world's largest automaker recalled millions of vehicles.
 

Corporate Blog Posts

GM management shakeup means head of comms reports to CEO

Rose Gordon December 04, 2009

General Motors shook up its leadership again, following the recent departure of CEO Fritz Henderson. As part of the change, GM's head of communications, Chris Preuss, now reports to chairman of the board and CEO Ed Whitacre.
 

Fortune 100 Companies need a "Twittervention," says WS

Christina Capodice November 18, 2009

A one-week study measuring the effectiveness of Fortune 100 Company Twitter use by Weber Shandwick revealed that a majority of companies are not using the social network to its optimal capacity.
 

Setting an example at 2 am

October 26, 2009

Companies are getting creative with internal communications, and that's getting noticed externally.
 

Chamber to launch "Free Enterprise" campaign on Wednesday

Jaimy Lee October 13, 2009

The US Chamber of Commerce told Politico that it will launch its "Campaign for Free Enterprise" on October 14, with a goal to create 20 million jobs in the next 10 years.
 
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