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Corporate News

Burson's Lawrence to join Mattel as comms chief

Brittaney Kiefer May 16, 2013

EL SEGUNDO, CA: Mattel has hired Burson-Marsteller chief global digital strategist Dallas Lawrence as head of global corporate communications and government affairs.

Benjamin Moore names Bradshaw corp comms head

Lindsay Stein May 10, 2013

MONTVALE, NJ: Paint company Benjamin Moore has appointed Kimberlee Bradshaw as director of corporate communications. She started in the role on Monday.

Pinterest taps Facebook's Lucich as comms manager

Lindsay Stein April 22, 2013

SAN FRANCISCO: Pinterest has hired Malorie Lucich, former manager of platform PR at Facebook, to serve as its manager of communications.

IR execs urge caution on social media after SEC ruling

Brittaney Kiefer April 03, 2013

NEW YORK: Despite the Securities and Exchange Commission's just-released guidelines embracing social media, corporate comms executives say companies should not abandon traditional methods of communicating with investors.

LaSalle Investment Management hires MSL

Brittaney Kiefer March 28, 2013

NEW YORK: LaSalle Investment Management has appointed MSLGroup as its first PR AOR in North America following a competitive review.

Lowdown: Expectations often don't match experiences

April 25, 2013

Fleishman-Hillard found that companies in the US, China, and Germany across 20 industries often trip over a gap between consumer expectations and experiences.

Org Chart: Comms team focuses on creating relationships with communities and clients

Bernadette Casey April 01, 2013

"We've taken on this really great philanthropic effort, the Hurricane Sandy Family Support Program, to help. From a communications professional's perspective, it is very rewarding to use our skills and our contacts for the greater good."

Toyota hits top gear

Virgil Dickson, Brittaney Kiefer, Lindsay Stein April 01, 2013

The automaker has regained its spot as the world's leading car-selling company. PRWeek takes an in-depth look at how transparent comms and social media efforts helped steer the company back to first place.

Lowdown: Chinese tech companies lag in media coverage

Brittaney Kiefer April 01, 2013

Despite China's growing economic clout, the country's technology companies still have a way to go to catch up with US tech competitors in terms of coverage.

Mason departs Groupon post with trademark style

Brittaney Kiefer March 01, 2013

Groupon CEO Andrew Mason left his role with the same irreverent humor that is sprinkled throughout many of the site's daily deal descriptions.

Office Depot, OfficeMax stumble over deal disclosure

Brittaney Kiefer February 20, 2013

Communications for the Office Depot-OfficeMax transaction got off to a bumpy start Wednesday when the companies prematurely announced the deal in an accidental release published on Office Depot's website.