Pierpont counsels Blockbuster amid bankruptcy rumors

Erica Morris March 19, 2010

DALLAS: Blockbuster consulted with Pierpont Communications this week as the entertainment chain faced media reports that it may file for bankruptcy in the near future.
 

MassMutual enlists Weber Shandwick as AOR

Rose Gordon March 18, 2010

SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.
 

Sard Verbinnen aids Tommy Hilfiger acquisition

Alexandra Bruell March 17, 2010

NEW YORK: Sard Verbinnen & Co. is aiding with communications surrounding Phillips-Van Heusen's (PVH) $3 billion deal to acquire the Amsterdam-based Tommy Hilfiger Group from Apax Partners.
 

Discover enlists Burson as global AOR

Rose Gordon March 03, 2010

CHICAGO: Discover Financial Services has hired Burson-Marsteller as its global AOR following a competitive pitch.
 

GM reaches out to employees in 'Plant Tour' initiative

Chris Daniels March 02, 2010

DETROIT: General Motors is seeking to better engage its employees and their families - in the past, some of its best brand ambassadors - with a "Vehicle Plant Tour."
 

Fortune Global 100 rely on Twitter more than other social media

Chris Daniels February 23, 2010

NEW YORK: Seventy-nine percent of Fortune Global 100 companies are using at least one of four popular social media platforms, with Twitter leading Facebook, YouTube, and corporate blogs.
 

Threat Management hires E. Boineau for brand reposition

Chris Daniels January 26, 2010

CHARLESTON, SC: Threat Management Group has hired E. Boineau Company, its first marketing and PR AOR, to rebrand its corporate identity.
 

FINRA reminds broker-dealers to follow the rules in social media

Rose Gordon January 26, 2010

WASHINGTON: FINRA has issued social networking guidance for securities firms and brokers, following demand from the industry.
 

Shell shifts message on its nitrogen-enriched gas to reflect changing consumer priorities

Chris Daniels January 14, 2010

HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.
 

Hilton Hotels finds brand opportunities in its new media site

Chris Daniels January 07, 2010

MCLEAN, VA: Hilton Hotels has launched its first media site dedicated to promoting the Hilton brand, called Hilton Global Media Center.
 
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