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Burson's Lawrence to join Mattel as comms chief

May 16, 2013

EL SEGUNDO, CA: Mattel has hired Burson-Marsteller chief global digital strategist Dallas Lawrence as head of global corporate communications and government affairs.
 

Benjamin Moore names Bradshaw corp comms head

May 10, 2013

MONTVALE, NJ: Paint company Benjamin Moore has appointed Kimberlee Bradshaw as director of corporate communications. She started in the role on Monday.
 

Pinterest taps Facebook's Lucich as comms manager

April 22, 2013

SAN FRANCISCO: Pinterest has hired Malorie Lucich, former manager of platform PR at Facebook, to serve as its manager of communications.
 

IR execs urge caution on social media after SEC ruling

April 03, 2013

NEW YORK: Despite the Securities and Exchange Commission's just-released guidelines embracing social media, corporate comms executives say companies should not abandon traditional methods of communicating with investors.
 

LaSalle Investment Management hires MSL

March 28, 2013

NEW YORK: LaSalle Investment Management has appointed MSLGroup as its first PR AOR in North America following a competitive review.
 

Husemann joins Edelman as corp comms group head

March 19, 2013

NEW YORK: Edelman has hired former Hill+Knowlton Strategies SVP Claudia Husemann as EVP and corporate communications group head.
 

LinkedIn hires Fisher as corporate comms director

February 12, 2013

MOUNTAIN VIEW, CA: Professional social networking site LinkedIn has appointed Catherine Fisher director of corporate communications, a newly created role that is focused on consumer PR.
 

Prosek promotes Schaffer, Rozycki

February 04, 2013

NEW YORK: Prosek Partners has promoted Brian Schaffer to head of transaction services and investor relations as the firm looks to expand the practice.
 

BMI launches year-long brand positioning campaign

January 25, 2013

NEW YORK: Broadcast Music Inc. is conducting an integrated communications and marketing campaign to showcase its history and leadership in the music industry.
 

Discover corp comms VP Beiser joins Hilton as EVP

December 04, 2012

MCLEAN, VA: Hilton Worldwide has appointed Kathryn Beiser, VP of corporate communications at Discover Financial Services, as EVP of corporate communications.
 

CCOs, CMOs disagree on social media ownership: study

December 03, 2012

NEW YORK: As corporate communications and marketing become more integrated within companies, professionals from both functions still disagree over who has ownership of social media, according to a survey by Makovsky + Company.
 

Goldman promotes Raphael to managing director

December 02, 2012

NEW YORK: Goldman Sachs has promoted VP of media relations Andrea Raphael to managing director, effective January 1.
 

Election's end means more M&A, corp comms work

November 09, 2012

NEW YORK: President Barack Obama's re-election removed some uncertainty in the business landscape and could lead to increased opportunities for financial communications professionals, PR executives say.
 

NBC Universal ups Blanchard to lead corporate comms

October 18, 2012

NEW YORK: NBC Universal has promoted Cameron Blanchard to SVP of corporate communications, effective October 22.
 

Virgin America merges PR, marketing departments

October 12, 2012

SAN FRANCISCO: Virgin America has merged its PR and marketing teams to create a combined marcomms department.
 

Former WE exec Hollenbeck founds firm

October 04, 2012

PORTLAND, OR: Kent Hollenbeck, former Waggener Edstrom SVP of global corporate communications, has founded his own firm, called The Hollenbeck Group.
 

FTI appoints Knott America corporate comms leader

September 27, 2012

WASHINGTON, DC: FTI Consulting has promoted Robert Knott to corporate communications practice leader for the Americas within the firm's strategic communications unit.
 

Coca-Cola extends content strategy with Unbottled blog

September 27, 2012

ATLANTA: The Coca-Cola Company has created a real-time corporate blog to offer consumers an inside look at the business' initiatives and news around the world.
 

AMEX's Peggy Maher joins Barclaycard as CMO

September 26, 2012

WILMINGTON, DE: Barclaycard US, Barclays' credit card business in the US, has appointed Peggy Maher to lead marketing and communications.
 

Best Buy builds out comms unit with von Walter hire

September 20, 2012

MINNEAPOLIS: Consumer electronics retailer Best Buy has hired Amy von Walter as senior director of PR, as the company continues to build out its communications function.
 

Former AmerisourceBergen comms leader dies at 65

August 16, 2012

HUMMELSTOWN, PA: Michael Kilpatric, former VP of corporate and investor relations at pharmaceutical services company AmerisourceBergen, died Aug. 8 after a battle with amyotrophic lateral sclerosis.
 

Credit Suisse hires Thomson Reuters' Mitchell to lead corporate comms

July 27, 2012

NEW YORK: Thomson Reuters corporate communications leader Calvin Mitchell will join Credit Suisse as global co-head of corporate communications, effective September 4.
 

Tyson taps Fleishman for range of corp comms duties

July 11, 2012

SPRINGDALE, AR: Tyson Foods has selected Fleishman-Hillard as its global AOR for integrated corporate communications.
 

Former Middleberg execs launch corp comms shop

July 09, 2012

NEW YORK: Former Middleberg Communications principal and senior MD Scott Sunshine and Andrew Healy, former senior director at Middleberg, have launched Water & Wall Group.
 

Thornton joins Burger King as global comms director

July 05, 2012

MIAMI: Burger King has hired Bryson Thornton, former manager of corporate communications and PR at FedEx, as its director of global communications.
 

McKillop leaves CCO role at UBS

June 12, 2012

NEW YORK: Peter McKillop has left his position as CCO for the Americas at UBS after less than a year with the company - he is replaced by Marsha Askins, who took over the role on June 1.
 

PRSA teams with business schools for MBA initiative

June 08, 2012

NEW YORK: The PRSA has partnered with five business schools for an initiative that will incorporate public relations training in MBA programs.
 

Penn State picks Edelman, La Torre for comms support

April 25, 2012

UNIVERSITY PARK, PA: Penn State University has hired Edelman and La Torre Communications for corporate communications, media relations, and stakeholder engagement support as it recovers from the Jerry Sandusky child-abuse scandal.
 

Page Society urges corporate character development in latest framework

March 22, 2012

NEW YORK: The Arthur W. Page Society unveiled what it described as a new model for corporate communications on Thursday, encouraging CCOs to build an overarching corporate character and then behave and communicate with stakeholders in accordance with it.
 

Gucci, Puma holding company taps Ruder Finn for US corporate work

March 21, 2012

NEW YORK: French retail holding company PPR has tapped Ruder Finn as its corporate PR agency partner in the US after a competitive review process.
 

Hunt leaves role at Thomson Reuters

March 05, 2012

NEW YORK: Jolie Hunt has stepped down from her position as SVP and global head of brand and PR at Thomson Reuters, where she oversaw brand, advertising, and digital and social media for its news and financial services businesses.
 

General Motors media director Cooney joins Ford

February 29, 2012

DEARBORN, MI: Jay Cooney, director of media relations and news operations at General Motors, has joined the Ford Motor Company communications team.
 

H+K hires ex-Wal-Mart director as SVP, corporate

February 09, 2012

AUSTIN, TX: Hill+Knowlton Strategies has named George Shelton SVP. He will lead the agency's reputation management and corporate practice, effective February 15.
 

Facebook avoids early IPO-filing pitfalls

February 02, 2012

MENLO PARK, CA: Facebook's initial public offering filing brought the company a slew of media attention, but it also gave the public a closer look at the social media heavyweight.
 

LendingTree names Peppercom AOR

February 01, 2012

NEW YORK: LendingTree has hired Peppercom as its AOR with the goal of providing greater support for its consumer and financial communications.
 

Everett to depart News Corp. next month

January 30, 2012

NEW YORK: Teri Everett, SVP of corporate affairs and communications at News Corp., will leave the media company February 10.
 

Hamp to leave top PepsiCo comms position

January 26, 2012

PURCHASE, NY: Julie Hamp, SVP of consumer relations and CCO of PepsiCo, has resigned her position. She will leave the food and beverage giant on March 2.
 

Ketchum's crisis work for Penn State ends

January 25, 2012

NEW YORK: Penn State University has confirmed that it is no longer working with Ketchum for crisis communications services.
 

Trust in media up, says Edelman Barometer

January 23, 2012

NEW YORK: Informed consumers trust the media more than they did last year, while trust in businesses, government, and non-governmental organizations all dropped slightly from 2011, according to the 2012 Edelman Trust Barometer.
 

Di Maria, DeNicola launch The 10 Company

January 17, 2012

NEW YORK: Former Peppercom director Valerie Di Maria and Clare DeNicola, former CEO of technology provider Ivans, launched agency The 10 Company on Tuesday.
 

California High-Speed Rail Authority to expand in-house staff, end agency search

January 12, 2012

SACRAMENTO, CA: The California High-Speed Rail Authority's board has voted to nix the search for an outside agency and move forward with a proposed expansion of its internal communications team.
 

With shareholder activism up, robust IR more valuable in proxy wars, says panel

January 12, 2012

MIAMI: Shareholder activism is increasing the need for financial communications professionals to serve as advisers beyond investment, M&A, and legal issues, said Michael Fox, president of the corporate communications group at ICR.
 

Makovsky hires ex-Burson chair Goldberg as EVP

January 06, 2012

NEW YORK: Makovsky & Company has hired former Burson-Marsteller chair Andrew Goldberg as EVP and leader of a new corporate practice unit.
 

Coach America taps Perry Street for Chapter 11 comms

January 04, 2012

DALLAS: Charter bus operator Coach America has hired Perry Street Communications to support its Chapter 11 restructuring.
 

Brands in need of a comeback in 2012

PRWeek Staff December 29, 2011

Brands that have been left for dead sometimes stage dramatic comebacks - or sometimes they fade, or explode, into oblivion. Here are five companies we believe must stage a comeback in 2012.
 

Corporations focus on career development: study

December 15, 2011

NEW YORK: Multinational companies are evolving their employee programs to focus more on career development and brand mission versus on-site perks, according to a study conducted by the Great Place to Work Institute and Burson-Marsteller.
 

Saab NA explains reorganization

December 07, 2011

DETROIT: Saab Cars North America has rolled out specific communications for its dealer, supplier, and customer bases following the decision by an administrator this week to end the voluntary reorganization of parent company Saab Automobile.
 

Coty taps Euro as corporate comms AOR

December 02, 2011

NEW YORK: Beauty brand Coty has named Euro RSCG Worldwide PR its corporate communications AOR.
 

Edelman debuts CEO transition offering

November 30, 2011

NEW YORK: Edelman's corporate practice has launched a CEO transition offering to emphasize the importance of communications in the process of changing executives.
 

American Airlines names Backover VP, corporate comms

November 17, 2011

FORT WORTH, TX: American Airlines has promoted Andy Backover to VP of corporate communications, replacing Roger Frizzell.
 

Former MF Global chief of staff joins MWW

November 16, 2011

NEW YORK: MWW Group has hired Josh Zeitz, former chief of staff at bankrupt brokerage MF Global, as SVP of corporate affairs.
 

Comms team, trustees must work closely in Penn State crisis response

November 10, 2011

STATE COLLEGE, PA: Penn State University's crisis situation may only worsen if its communications team and board of trustees don't work closely together to respond to the sexual abuse scandal rocking the college.
 

Comms departments must focus on external events

November 09, 2011

NEW YORK: As corporate communications professionals are more frequently invited to the C-suite table, PR departments should keep a sharp eye on current events, said Paul Gottsegen, CMO of Infosys.
 

O.co CEO Byrne says Occupy Wall Street not on message

November 08, 2011

NEW YORK: Patrick Byrne, CEO of O.co, formerly Overstock.com, who's known for incorporating his own ideals and convictions to his leadership strategy, said Occupy Wall Street needs to be on message if it wants to continue its momentum.
 

Lambert Edwards acquires Atlanta-based IR Squared

November 01, 2011

GRAND RAPIDS, MI, and ATLANTA: Lambert Edwards & Associates has acquired Atlanta-based firm IR Squared.
 

Exelis, Xylem to promote own identities

October 31, 2011

MCLEAN, VA and WHITE PLAINS, NY: ITT Exelis and Xylem, the former defense and water businesses of ITT Corporation, respectively, debuted as independent companies Monday with robust in-house communications teams.
 

NASDAQ OMX acquires Glide

October 24, 2011

NEW YORK: NASDAQ OMX Group has acquired Glide Technologies, a London-based software-as-a-service provider that specializes in corporate communications and reputation management.
 

Dell rolls out corporate social assessment tool

October 20, 2011

ROUND ROCK, TX: Dell has released an assessment tool that will help companies compare how well they use digital media to listen to and engage consumers.
 

Former HP CCO Wohl exits tech company

October 18, 2011

PALO ALTO, CA: Bill Wohl, former CCO of Hewlett-Packard, said yesterday via Twitter that he is no longer with the company and "pursuing new opportunities."
 

MassMutual debuts Facebook campaign

October 17, 2011

BOSTON: MassMutual Financial Group has boosted its social media work with the launch of "Why Life Insurance?," a consumer awareness campaign on Facebook.
 

RIM CEO apologizes for service outage

October 13, 2011

NEW YORK: Research In Motion (RIM) boosted its customer communications efforts on Thursday, following widespread outages and disruptions to its BlackBerry service this week.
 

Whirlpool joins 'It Gets Better' LGBT effort

October 12, 2011

BENTON HARBOR, MI: Whirlpool has joined a campaign to fight bullying of LGBT youth.
 

Netflix nixes Qwikster spin-off plan

October 10, 2011

LOS GATOS, CA: Only a month after Netflix said it would spin-off its DVD-by-mail service into a separate operation called Qwikster, the company has scrapped the idea.
 

Press to lead new Kwittken corporate strategy group

October 10, 2011

NEW YORK: Kwittken & Company has launched a corporate strategy group and named David Press, a former FTI Consulting executive, managing director.
 

Merck gave $1.2B to CSR initiatives last year

September 30, 2011

WHITEHOUSE STATION, NJ: Pharmaceutical giant Merck increased its total giving to $1.2 billion in 2010, up from $923 million the prior year, via philanthropic programs focused on health, education, and community involvement, according to its 2010 global corporate responsibility report.
 

Coinstar taps MWW as corporate comms AOR

September 28, 2011

BELLEVUE, WA: Coinstar, the owner of automated retail platforms including Redbox, has hired MWW Group as its corporate communications AOR after a competitive review.
 

Allstate hires Kaminsky for SVP, corporate relations role

September 27, 2011

CHICAGO: Allstate has hired Marci Kaminsky for the newly created role of SVP of corporate relations, in an effort to further formalize its public affairs function.
 

Martha Stewart Living Omnimedia hires SVP, comms

September 27, 2011

NEW YORK: Martha Stewart Living Omnimedia has appointed Jeanne Meyer SVP of communications. She will report to Lisa Gersh, president and COO.
 

Eli Lilly steps up diversity efforts for clinical trials

September 21, 2011

INDIANAPOLIS: Pharmaceutical firm Eli Lilly and Company is strengthening its communications efforts for its clinical trial diversity strategy.
 

Lincoln Financial taps DePeau as CMO

September 20, 2011

RADNOR, PA: Jamie DePeau has been hired by Lincoln Financial Group as corporate CMO, where she will head up corporate communications and branding, effective immediately.
 

Cigna green-lights consumer-facing biz strategy

September 19, 2011

BLOOMFIELD, CT: Cigna, a worldwide health insurer, is rolling out an integrated media campaign based on its new global business strategy, targeted at individual consumers with a customization twist.
 

Fleishman rolls out integrated AlixPartners work

September 15, 2011

NEW YORK: Fleishman-Hillard has unveiled a comprehensive integrated marketing campaign, including paid ads, for AlixPartners, a consulting firm that specializes in operational improvement and financial advisory work.
 

Green transfers from MillerCoors to Chicago Cubs

September 13, 2011

CHICAGO: The Chicago Cubs have hired Julian Green, former director of media relations for MillerCoors, to the newly created role of VP of communications and community affairs.
 

FD Americas embraces FTI Consulting rebrand

September 12, 2011

NEW YORK: FD, the strategic communications practice of FTI Consulting, has adopted the FTI Consulting brand in the Americas region.
 

Saab NA highlights stability as parent struggles

September 08, 2011

DETROIT: Saab Cars North America's (SCNA) communications team is working to explain that it is business as usual for its division of Saab, while its parent company Saab Automobile has filed and failed to persuade a Swedish court to grant it protection from creditors.
 

Morrell named head of comms for BP America

September 06, 2011

LONDON: Former Pentagon press secretary Geoff Morrell has been appointed head of communications for BP America, effective immediately.
 

HP's Bill Wohl shifted sideways in comms reshuffle

August 26, 2011

PALO ALTO, CA: Hewlett-Packard CCO Bill Wohl is relinquishing his corporate communications responsibilities and taking on a special assignment for the company's software business following a tumultuous week at the IT giant.
 

Smith to head CSR for Nissan Americas

August 24, 2011

FRANKLIN, TN: Nissan Americas has appointed Vicki Smith as senior manager of corporate social responsibility, a new job title designed to reinforce the automaker's presence in the CSR space.
 

Edelman's Smith moves to AMEX for diversity role

August 17, 2011

NEW YORK: American Express has hired Latraviette Smith, former SVP of global communications for Edelman, as VP of global diversity and inclusion.
 

Provimi to retain brand name after Cargill deal

August 15, 2011

MINNEAPOLIS: The Provimi brand will retain its name following Monday's announcement that Cargill will acquire the global animal nutrition business from private equity firm Permira for $2.1 billion.
 

Edelman launches data security and privacy group

August 11, 2011

NEW YORK: Edelman has rolled out a global privacy and information security unit in response to increased concerns over data breaches and cyber attacks.
 

Survey finds corporate clients want more new media support

August 09, 2011

NEW YORK: More than 77% of PR agencies say that clients building a corporate brand are the main drivers of their social media use, according to a recent survey by StevensGouldPincus, a PR and M&A consulting firm.
 

Cigna selects Fleishman-Hillard as global AOR

July 27, 2011

BLOOMFIELD, CT: Cigna, a worldwide health insurer, has hired Fleishman-Hillard as its global AOR, following a highly competitive review that began in February.
 

News Corp. hires Sard, Glover Park for US comms

July 19, 2011

NEW YORK: News Corp. has hired Sard Verbinnen & Co. and Glover Park Group to support its US comms operations following the phone-hacking scandal that has tarnished the company in recent weeks, according to an insider at the company.
 

WPP agencies merge to form RLM Finsbury

July 19, 2011

NEW YORK: WPP agencies Finsbury Group and Robinson Lerer & Montgomery (RLM) have merged to form RLM Finsbury, a new worldwide strategic corporate, financial, and crisis communications agency.
 

Dow Jones' Larsen steps up, no word yet on comms strategy

July 18, 2011

NEW YORK: Dow Jones & Company president Todd Larsen has stepped up to run the company after CEO Les Hinton's sudden departure late Friday. However, it remains unclear how the company's succession plan will play out.
 

UBS snags Edelman's McKillop as CCO of Americas

July 13, 2011

NEW YORK: UBS has appointed Peter McKillop as CCO for the Americas region, effective July 18. He will report to global CCO Michael Willi.
 

Brunswick leads US M&A advisor list

July 11, 2011

NEW YORK: Brunswick Group advised on $138 million worth of M&A deals in H1 2011, landing it the top US and global ranking in the Mergermarket League Tables of PR Advisors, released today.
 

Two join Ford/WPP blended comms team

June 29, 2011

DEARBORN, MI: Chris Preuss and Sue Carney have been hired as EVP and communications director, respectively, by WPP to work alongside Ford's North American communications team.
 

KFC gets creative with internal comms

June 29, 2011

LOUISVILLE, KY: KFC has created the position of Chief Chicken Officer for the launch of its new cook certification program, intended to help maintain food quality.
 

Ketchum's Culp to exit as partner, NA corporate director

June 24, 2011

NEW YORK: After five years at Ketchum, Ron Culp has stepped down as partner and director of the firm's North America corporate practice to pursue other opportunities.
 

New study reveals "likes" don't always result in sales

June 21, 2011

NEW YORK: Although many consumers say they are more likely to buy a product if the brand supports a cause, a new study reports that barely one in five are putting their money where their mouth is.
 

Cisco launches new comms site

June 20, 2011

SAN JOSE, CA: Cisco has launched a new site that mixes press releases and corporate communications with original editorial content about technology.
 

Mould resigns suddenly as SVP of comms at TVA

June 16, 2011

KNOXVILLE, TN: David Mould abruptly resigned as SVP of communications for The Tennessee Valley Authority, a US government-owned corporation that provides electricity to large parts of the Southeast.
 

Aflac taps PainePR for corporate communications

June 15, 2011

COLUMBUS, GA: Aflac has hired PainePR to handle its corporate communications, following a competitive RFP process.
 

AMEC attendees abuzz about latest measurement survey

June 09, 2011

LISBON, PORTUGAL: Measurement practitioners are buzzing about survey findings released today at the third annual AMEC European Summit on Measurement in Lisbon, which canvassed the industry for a global view of the recently adopted Barcelona Principles.
 

US consumers' interest in green brands continues to rise, study says

June 08, 2011

MONTEREY, CA: Seventh Generation, Whole Foods, and Tom's of Maine topped the list of most popular green brands among US consumers this year, according to the ImagePower Global Green Brands Study, which also found that more than 60% of people want to buy from environmentally responsible companies.
 

Buddendeck reappears at Carlson as VP, CCO

Matthew McGevna June 03, 2011

MINNEAPOLIS: Global hospitality and travel company Carlson has hired Alan Buddendeck as VP and CCO.
 

3M Display and Graphics hires Cohn & Wolfe

June 01, 2011

NEW YORK: 3M Display and Graphics has tapped Cohn & Wolfe to introduce a variety of software technologies throughout the next 12 months.
 

McDonald's names Coffing SVP of corporate relations

May 31, 2011

OAK BROOK, IL: McDonald's Corporation promoted Bridget Coffing to SVP of corporate relations. She will report to CEO Jim Skinner.
 
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