Corporate Reputation

Emanate brings on Summerlin as corporate VP

May 17, 2012

NEW YORK: Emanate has hired Talley Summerlin as VP for corporate reputation management and CSR efforts.
 

The PR Week - April 20, 2012

April 20, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss KFC's new AOR; GE's veteran outreach; Publicis' and Omnicom's financial results; and public vs. personal brands on social media.
 

Will Goldman's new PR boss cross the line?

Alan Towers, TowersGroup March 28, 2012

Talk about baptisms of fire! Jake Siewert, Goldman's new global head of corporate communications, was on the job 48 hours when Greg Smith's op-ed heard 'round the world ran in The New York Times.
 

PR is the secret to reducing NIMBY risk

Patrick Slevin, Hill+Knowlton Strategies March 23, 2012

NIMBY (Not In My Backyard) is a widely known, but vaguely understood political phenomenon that has advanced the agendas of environmentalists, advocacy interests, and activist citizen groups for decades.
 

Feeling the love can unlock brand magic

March 16, 2012

The subject of whether doing good can also be good business is not a new one but it has certainly been at the top of the news agenda this week.
 

When your reputation precedes you

Jeff Altheide, Gibbs & Soell March 16, 2012

When introduced to an executive years ago, I said, "Your reputation precedes you." He gave me a big grin and hearty "thank you" as he puffed out his chest - thus fulfilling his reputation for pomposity. I didn't say it was a good reputation.
 

Social beats ads for building corporate rep numbers

February 24, 2012

Advertisements have less of an impact on corporate reputation than social media or news stories, according to previously unreleased statistics from the 2012 edition of the Harris Interactive Reputational Quotient study.
 

J&J comms must get in front of the elephant

February 24, 2012

When considering the scale of the communications challenge facing Johnson & Johnson, which this week announced a change in CEO, I am reminded of a speech given at PRWeek's NEXT Conference by CBS CCO Gil Schwartz.
 

Davos 2012: The great transformation

Mark Penn, Burson-Marsteller February 03, 2012

With record snowfall, spirited Occupiers, and thought leaders from across industries and around the globe congregating in Davos, Switzerland, this year's World Economic Forum was laser-focused on current worldwide crises at hand.
 

Havas CEO makes case for CSR at NYSE

January 19, 2012

David Jones, the CEO of Havas and Euro RSCG Worldwide, made the case for better behavior from corporations last night in New York.
 

Brands in need of a comeback in 2012

PRWeek Staff December 29, 2011

Brands that have been left for dead sometimes stage dramatic comebacks - or sometimes they fade, or explode, into oblivion. Here are five companies we believe must stage a comeback in 2012.
 

Corporate reputation lives at intersection of Wall Street, Main Street, Beltway

Nick Ragone, Ketchum December 02, 2011

The world of corporate reputation is rapidly changing. In years past, reputation was considered something of a transient value that was shaped by the perception of investors and other financial stakeholders.
 

Corporate brands must add value to society

Robert Schooling, APCO Worldwide December 02, 2011

Why, when given the ability of companies to adapt quickly to technological change, would corporate brands be out of step?
 

Lowdown: Who do Americans trust?

December 01, 2011

The Public Affairs Council sought to gauge general sentiment on how much trust still exists in major corporations and with their employees.
 

Corporate comms must lead social media visions

November 04, 2011

It is generally accepted that communications must sit right at the heart of companies and organizations if it is to be effective.
 

Lowdown: Ethical behavior

November 01, 2011

On September 28, the Ethisphere Institute rang the New York Stock Exchange's opening bell with some NYSE-listed World's Most Ethical Companies.
 

Dell rolls out corporate social assessment tool

October 20, 2011

ROUND ROCK, TX: Dell has released an assessment tool that will help companies compare how well they use digital media to listen to and engage consumers.
 

Chartis rolls out risk policy with Burson, Porter

October 12, 2011

These days, crisis is always top of mind when maintaining a company's healthy bottom line and overall reputation.
 

Netflix nixes Qwikster spin-off plan

October 10, 2011

LOS GATOS, CA: Only a month after Netflix said it would spin-off its DVD-by-mail service into a separate operation called Qwikster, the company has scrapped the idea.
 

Burson opens first Direct Impact office in Europe

September 29, 2011

LONDON: Direct Impact, a wholly-owned subsidiary of Burson-Marsteller, has opened its first European office in London.
 

Himle Horner names corporate reputation, CSR lead

July 15, 2011

MINNEAPOLIS: Ruth Orrick has rejoined Himle Horner as senior counselor, where she will manage the expansion of the firm's corporate reputation management and social responsibility business portfolio.
 

US consumers' interest in green brands continues to rise, study says

June 08, 2011

MONTEREY, CA: Seventh Generation, Whole Foods, and Tom's of Maine topped the list of most popular green brands among US consumers this year, according to the ImagePower Global Green Brands Study, which also found that more than 60% of people want to buy from environmentally responsible companies.
 

Brennan returns to Ogilvy as EVP

May 26, 2011

CHICAGO: Ogilvy Public Relations Worldwide appointed Judy Brennan as EVP and Midwest director of financial and reputation risk.
 

Study: BP and Toyota fall in reputation, GM rises

March 03, 2011

SAN FRANCISCO: Prophet's annual corporate reputation study found BP and Toyota tumbled to the bottom of its rankings while General Motors climbed back up the list.
 

CEO departures pose varying challenges to outreach plans

March 01, 2011

Though only two months into the new year, a number of well-known CEOs have already stepped down from their posts.
 

Trust falls in the US despite economic recovery

January 25, 2011

NEW YORK: Americans reported less trust in business, government, media, and NGOs, while trust increased across each of those sectors globally, according to the 2011 Edelman Trust Barometer.
 

Government launches RestoreTheGulf.gov

July 07, 2010

The federal government created a new website to provide information about the oil crisis and announced plans to phase out the current disaster response site.
 

Verizon names Kirk to new position

June 09, 2010

NEW YORK: Verizon named Rose Stuckey Kirk VP of PR for corporate reputation, effective June 4.
 

BP still cleaning up mess of a response to oil spill in Gulf

June 01, 2010

No one in their right mind would want to be in the shoes of BP chief executive Tony Hayward at the moment, despite the fact that he leads one of the world's largest corporations.
 

Pampers still pushing confidence in Dry Max crisis

May 14, 2010

As critics, mostly moms, find new means to voice their concern surrounding claims of Pampers-induced skin irritation, Procter & Gamble is evolving its crisis communications approach.
 
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