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 Corporate Reputation

Houghton Mifflin Harcourt tells transformation story

April 12, 2013

BOSTON: Book publisher Houghton Mifflin Harcourt is telling the story of its evolution to a media company nearly a year after it emerged from bankruptcy protection.
 

The PR Week - April 5, 2013

, , April 05, 2013

Gideon Fidelzeid, Bernadette Casey, and Lindsay Stein discuss the Page Society seminar; Ray Kerins joins Bayer; study on the corporate reputation of the S and Rutgers University basketball.
 

Reputation equals 22% of S&P 500 market cap: study

April 03, 2013

NEW YORK: The combined value of the corporate reputation of the S&P 500 is worth almost $3 trillion, nearly 22% of its total market capitalization, according to a study released this week by Echo Research in association with Reputation Dividend.
 

Why boards should care about reputation, brand management

Justine Griffin, Rasky Baerlein Strategic Communications March 18, 2013

Fiduciary responsibility to shareholders has long been understood as the domain of corporate board members. And corporate and brand management has been thought to be the domain of marketers and communications professionals.
 

Crosswind acquires Mask Media to boost DC services

March 07, 2013

AUSTIN, TX: Crosswind Media & Public Relations has acquired Washington DC-based boutique communications agency Mask Media.
 

Amazon tops list of most reputable companies: Harris

February 12, 2013

NEW YORK: Amazon.com is the most reputable company in the US, according to Harris Interactive's 14th annual Reputation Quotient study.
 

Corporate Reputation Roundtable: Opinion formers

January 01, 2013

The CEO's role in shaping impressions about a company and the rise of content creation were among topics discussed as industry leaders joined Steve Barrett in New York for this Burson-Marsteller-hosted roundtable.
 

Fortune will favor the brave as PR's next generation takes over

January 01, 2013

2013 is upon us quicker than a New York minute and this is an excellent time to look forward to the year ahead and the prospects for the communications industry.
 

Video: Robert Fronk, Harris Interactive

December 14, 2012

Robert Fronk, EVP of reputation management at Harris Interactive discusses new research done on product brands and corporate reputation with PRWeek editor-in-chief Steve Barrett.
 

Transparency helps businesses, consumers weather storm

December 01, 2012

Transparency is a word we often hear in the PR industry, particularly as it relates to corporate reputation.
 

Chick-fil-A moves closer to repairing its reputation

September 19, 2012

Chick-fil-A has agreed to end donations to groups that oppose same-sex marriage, according to a public official who led the opposition to an opening of the restaurant in Chicago.
 

True value of PR destined to stay in background

August 24, 2012

"When we're doing our job well, nobody knows we're doing it." This is according to Perry Yeatman, SVP of corporate and government affairs for Kraft Foods and president of the Kraft Foods Foundation, who I had a welcome opportunity to speak to this week.
 

Fleishman names Neville corporate rep co-chair

August 14, 2012

NEW YORK: Fleishman-Hillard has hired Betsy Neville as senior partner and co-chair of its national corporate reputation practice.
 

Trust in business tested during this political season

Bob Feldman, PulsePoint Group July 13, 2012

Most Americans do not trust corporations. According to a recent Gallup poll, an astonishing 62% of Americans believe there is widespread corporate corruption.
 

Study: Corporate reputation is 26% of market cap

June 29, 2012

NEW YORK: A company's corporate reputation is worth 26% of its market cap, according to a study released this week by Echo Research and Reputation Dividend.
 

Take on issues before the government does, Edelman tells communicators

June 19, 2012

Edelman CEO Richard Edelman called on business communications leaders to take a greater role defining their companies' reputations while speaking at Ethisphere's Best Practices in Ethics Communications Workshop on Tuesday.
 

Starbucks puts the mugs back into Liverpool

June 12, 2012

Starbucks helped create new jobs in a struggling Ohio town when it ordered 20,000 mugs from American Mug and Stein, one of East Liverpool's few remaining pottery factories.
 

BMW has best global rep; Google slips to sixth

June 07, 2012

NEW YORK: BMW took the top spot in the Reputation Institute's global reputation study of corporations, while Google fell to sixth place after two consecutive years as No. 1.
 

Chevron retains WPP ties following Ogilvy dispute

June 05, 2012

Chevron has confirmed it will not sever relations with the other WPP-owned agencies it uses across disciplines following its termination of contracts with Ogilvy PR and Ogilvy Government Relations.
 

Emanate brings on Summerlin as corporate VP

May 17, 2012

NEW YORK: Emanate has hired Talley Summerlin as VP for corporate reputation management and CSR efforts.
 

The PR Week - April 20, 2012

April 20, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss KFC's new AOR; GE's veteran outreach; Publicis' and Omnicom's financial results; and public vs. personal brands on social media.
 

Will Goldman's new PR boss cross the line?

Alan Towers, TowersGroup March 28, 2012

Talk about baptisms of fire! Jake Siewert, Goldman's new global head of corporate communications, was on the job 48 hours when Greg Smith's op-ed heard 'round the world ran in The New York Times.
 

PR is the secret to reducing NIMBY risk

Patrick Slevin, Hill+Knowlton Strategies March 23, 2012

NIMBY (Not In My Backyard) is a widely known, but vaguely understood political phenomenon that has advanced the agendas of environmentalists, advocacy interests, and activist citizen groups for decades.
 

Feeling the love can unlock brand magic

March 16, 2012

The subject of whether doing good can also be good business is not a new one but it has certainly been at the top of the news agenda this week.
 

When your reputation precedes you

Jeff Altheide, Gibbs & Soell March 16, 2012

When introduced to an executive years ago, I said, "Your reputation precedes you." He gave me a big grin and hearty "thank you" as he puffed out his chest - thus fulfilling his reputation for pomposity. I didn't say it was a good reputation.
 

Social beats ads for building corporate rep numbers

February 24, 2012

Advertisements have less of an impact on corporate reputation than social media or news stories, according to previously unreleased statistics from the 2012 edition of the Harris Interactive Reputational Quotient study.
 

J&J comms must get in front of the elephant

February 24, 2012

When considering the scale of the communications challenge facing Johnson & Johnson, which this week announced a change in CEO, I am reminded of a speech given at PRWeek's NEXT Conference by CBS CCO Gil Schwartz.
 

Davos 2012: The great transformation

Mark Penn, Burson-Marsteller February 03, 2012

With record snowfall, spirited Occupiers, and thought leaders from across industries and around the globe congregating in Davos, Switzerland, this year's World Economic Forum was laser-focused on current worldwide crises at hand.
 

Havas CEO makes case for CSR at NYSE

January 19, 2012

David Jones, the CEO of Havas and Euro RSCG Worldwide, made the case for better behavior from corporations last night in New York.
 

Brands in need of a comeback in 2012

PRWeek Staff December 29, 2011

Brands that have been left for dead sometimes stage dramatic comebacks - or sometimes they fade, or explode, into oblivion. Here are five companies we believe must stage a comeback in 2012.
 
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