Corporate Communications

Virilion hires former Sodexo comms director

Jaimy Lee July 02, 2009

WASHINGTON: Virilion hired Anthony Owens, former director of media relations and issues management for Sodexo as a senior strategic consultant, starting June 29.
 

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.
 

FTC proposal could vastly alter blogger relations

Julia Hood July 02, 2009

In 1998, a California-based consumer activist by the name of Mark Kasky filed a lawsuit against Nike.
 

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.
 

Personal digital brands drive companies to diversify talent

Rose Gordon July 01, 2009

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.
 

'The Ten Commandments for Business Failure' by Donald R. Keough (The Penguin Group, 2008)

Harold Burson July 01, 2009

This is a different kind of business book. Unlike most others, it doesn't pontificate. It makes its points by providing real-life examples of how businesses go off track.
 

Leadership transition comms requires broader strategy in current economy

Frank Washkuch July 01, 2009

With the economic downturn on the minds of consumers, shareholders, and other corporate stakeholder groups, it's important for companies to communicate stability.
 

Communications can boost brands as consumers remain cautious in recession

Aarti Shah July 01, 2009

Reports of truncated consumer credit streams, shrinking personal wealth, and the reality of job insecurity mean consumers are going to remain reluctant buyers, even after the economy eventually limps back to health.
 

PR poised to have the greatest impact when recovery begins

July 01, 2009

Experts have predicted that this recession could permanently alter spending habits.
 

Corporate communicators must 'bulletproof' strategies

Ben Boyd July 01, 2009

The chaos of today's market has created a feeding frenzy of questions that challenge the fundamentals of many business strategies.
 

Sometimes you just have to be there to best serve a client

Rose Gordon July 01, 2009

I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.
 

Corporate sustainability is key to survival

Lou Thompson July 01, 2009

Corporate sustainability is here to stay. The real question is how long it will take for the C-suite and boards of directors to adopt a business approach that goes well beyond the traditional means of creating and developing corporate value.
 

How can media coverage be best correlated to actual business outcomes?

July 01, 2009

This month's panel discusses how media and PR results can be correlated to business outcomes.
 

Value message must go beyond cost

Erica Iacono June 26, 2009

Earlier this week, I was in Chicago for a PRWeek roundtable discussion on consumer PR and marketing. We'll publish a portion of the transcript in the September issue, but there are a few points worth sharing now.
 

Industry profitability might be down, but value is up

June 26, 2009

Just last week a report found that agency profitability is falling, and we know that in-house teams are suffering cutbacks as well.
 

Sitrick aids HVM in Extended Stay bankruptcy filing

Tonya Garcia June 25, 2009

SPARTANBURG, SC: Sitrick and Company is providing communications services for HVM LLC related to the June 15 Chapter 11 filing by Extended Stay Hotels.
 

Kmart gets personal with designer videos

Alexandra Bruell June 23, 2009

HOFFMAN ESTATES, IL: Kmart's effort to reach new consumers and differentiate its brand from that of a specialty store culminates in its KmartDesign online video initiative.
 

Mastercard selects APCO, C&W for unnamed project

Tonya Garcia June 22, 2009

PURCHASE, NY: Mastercard has selected APCO Worldwide and Cohn & Wolfe to work on an undisclosed project that the company hopes to launch later this year. The firms were selected after a competitive search.
 

Silverman Communications aligns with Israeli firm

Jaimy Lee June 22, 2009

GLEN ROCK, NJ: Silverman Communications Group, a financial and corporate communications firm, announced a strategic alliance with K2 Strategic Innovations, an Israeli PR firm.
 

McKinsey fires a warning at CCOs

Bob Feldman June 19, 2009

McKinsey & Co. has just fired a warning shot across the desks of CCOs.
 

Ketchum-Pleon merger shakes up European market

Tonya Garcia June 19, 2009

This week's Ketchum-Pleon merger creates a single firm entity of great size and scope.
 

CBS News promotes Tedesco to executive director, comms

Frank Washkuch June 18, 2009

NEW YORK: CBS News promoted Kevin Tedesco to executive director of communications, effective immediately.
 

Indian telecom hires H&K for global brand awareness

Frank Washkuch June 18, 2009

MUMBAI: Tata Communications selected Hill & Knowlton (H&K) to increase brand awareness of its voice and data-service businesses globally, with the exception of the company's native India.
 

Kekst aiding Eddie Bauer in Chapter 11 proceedings

Tonya Garcia June 17, 2009

SEATTLE: Kekst and Company is aiding Eddie Bauer Holdings in the outdoor retailer's Chapter 11 proceedings, according to the press release announcing the bankruptcy protection filing.
 

Study: CEOs can restore reputations with internal comms

Frank Washkuch June 16, 2009

NEW YORK: A majority of executives believe that CEOs trying to restore their - or their companies' - reputations do not help themselves by using social media or making themselves more available to the press, according to a study by Weber Shandwick and KRC Research.
 

Pegasystems names PAN North American AOR

Frank Washkuch June 16, 2009

ANDOVER, MA: Business software creator Pegasystems has named PAN Communications its North American AOR.
 

Shields promotion leaves top comms slot vacant at NBC Universal

Frank Washkuch June 16, 2009

NEW YORK: NBC Universal has promoted Cory Shields to EVP for global policy strategies and alliances.
 

GMAC's Proia promoted to CCO

Tonya Garcia June 16, 2009

DETROIT: Gina Proia was promoted to VP and chief communications officer (CCO) of GMAC Financial Services, effective immediately.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Forum Strategies launches two products

Tonya Garcia June 15, 2009

NEW YORK: Forum Strategies & Communications, a corporate communications, multimedia, and public affairs firm, has launched two new products: Issues Room and Issues Monitor.
 

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