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Corporate Communications

MassMutual enlists Weber Shandwick as AOR

Rose Gordon March 18, 2010

SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.

Sard Verbinnen aids Tommy Hilfiger acquisition

Alexandra Bruell March 17, 2010

NEW YORK: Sard Verbinnen & Co. is aiding with communications surrounding Phillips-Van Heusen's (PVH) $3 billion deal to acquire the Amsterdam-based Tommy Hilfiger Group from Apax Partners.

Prudential helps redefine retirement

Tanya Lewis March 12, 2010

Dawn Kelly, VP and account team leader for global communications at Prudential, explains that the economy severely impacted 401(k) retirement plans and prompted Prudential Retirement to create a new model to help ensure retirement security.

Effective risk management requires comms' early participation

Mary Lynn Carver March 12, 2010

The latest round of FDA warning letters to food manufacturers, who are stepping over the line between marketing claims and health claims, provides a ringside seat into the daily judgment calls that communicators are often asked to weigh in on — if they know about them.

Bad publicity new 'risk' factor on Wall St.

Rose Gordon March 05, 2010

In recent months, the financial services industry - banks in particular - has stepped up its PR and marketing activities, looking to rebuild trust with a recession-worn public skeptical of its motives.

Discover enlists Burson as global AOR

Rose Gordon March 03, 2010

CHICAGO: Discover Financial Services has hired Burson-Marsteller as its global AOR following a competitive pitch.

GM reaches out to employees in 'Plant Tour' initiative

Chris Daniels March 02, 2010

DETROIT: General Motors is seeking to better engage its employees and their families - in the past, some of its best brand ambassadors - with a "Vehicle Plant Tour."

Before he was VP of corp comms for GE

Kimberly Maul March 01, 2010

Gary Sheffer, the subject of our March Newsmaker, spent several years in journalism and politics before joining the ranks of corporate communications.

The financial sector has a responsibility to earn trust

Steve Bartlett March 01, 2010

As an industry, we failed the American people. Not every company of course, and certainly not a majority of our employees. As an industry, however, we made some really poor decisions.

CEO Q&A: Renae Conley, Entergy Louisiana

Erica Morris March 01, 2010

Entergy Louisiana's Renae Conley speaks with Erica Morris about comms challenges facing energy companies and where she turns to for advice

Wise communicators know there's brilliance in simplicity

Rose Gordon March 01, 2010

Whether crafting a brand tagline or a political platform, communicators have long relied on the power of a simple message.

The Hartford cleans up potholes in auto insurance pitch

Tanya Lewis February 26, 2010

The Hartford Financial Services Group wanted to raise awareness as it rolled out a new consumer auto insurance product in five markets.

Subtle, persistent campaigns yield results for those willing to invest

Julia Hood February 26, 2010

I once worked with a gifted design director on a custom magazine that featured on its cover, and at the client request, a very large logo.

Fortune Global 100 rely on Twitter more than other social media

Chris Daniels February 23, 2010

NEW YORK: Seventy-nine percent of Fortune Global 100 companies are using at least one of four popular social media platforms, with Twitter leading Facebook, YouTube, and corporate blogs.

MySpace positions for a comeback

Aarti Shah February 19, 2010

With new leadership at MySpace, the social network that lost relevancy in the face of Facebook's popularity has a renewed opportunity to call attention to the progress it made to its service since last year's reorganization.

Allison & Partners names Matthew Della Croce MD

Erica Morris February 17, 2010

NEW YORK: Allison & Partners has named Matthew Della Croce MD of it corporate communications practice.

Adler to leave Time Warner

Jaimy Lee February 17, 2010

NEW YORK: Time Warner said that Edward Adler, EVP of corporate communications, would be leaving the company after an "undetermined period of time," according to a spokesperson.

Showtime hires Johanna Fuentes from Bravo

Kimberly Maul February 16, 2010

NEW YORK: Showtime hired Johanna Fuentes as VP of corporate PR.

Internal champions help boost the case for social media

Erica Iacono February 12, 2010

This week I moderated a webcast on the topic of social media within the b-to-b community, sponsored by Schwartz Communications.

Engagement has become the business world's new currency

Bob Feldman February 12, 2010

The impact of social media on how business is run is just starting to mainstream in corporate America.

Prime Research opens New York office

Erica Morris February 12, 2010

NEW YORK: Prime Research has opened a New York office, growing its US reach.

Lauer returns to MWW

Kimberly Maul February 03, 2010

NEW YORK: MWW Group hired Dawn Lauer as VP in its corporate communications practice.

VPI's effort to tout pet insurance becomes a rewarding experience

Jaimy Lee February 01, 2010

The communications team at VPI began to collect claims involving pet mishaps in 2008.

Brown leads comms charge for Yahoo comeback

Aarti Shah February 01, 2010

Yahoo's head of communications Eric Brown takes on the arduous task of making the company relevant in a landscape that has become increasingly competitive.

Dell goes mobile to bolster its employee engagement

Erica Morris February 01, 2010

As a global company, Dell's communications team deals with releasing technology information to consumers on a daily basis.

Threat Management hires E. Boineau for brand reposition

Chris Daniels January 26, 2010

CHARLESTON, SC: Threat Management Group has hired E. Boineau Company, its first marketing and PR AOR, to rebrand its corporate identity.

FINRA reminds broker-dealers to follow the rules in social media

Rose Gordon January 26, 2010

WASHINGTON: FINRA has issued social networking guidance for securities firms and brokers, following demand from the industry.

Davos challenges our view of a 'stakeholder'

Rob Flaherty January 25, 2010

As the World Economic Forum's annual meeting convenes this week in Davos, Switzerland, the snow-shrouded gathering of business and political leaders, some may find it an easy opportunity to shine a light on the pros and cons of capitalism.