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Rust-Oleum gives consumers the tools to do it themselves

Tanya Lewis April 25, 2012

Last year, Rust-Oleum launched "Transformations," a line of first-to-market refinishing products for kitchen cabinets and countertops that lets consumers change the look of their kitchens for less than $500.

Dunkin' Donuts plans Black Friday Twitter promotion

Lindsay Stein November 23, 2011

CANTON, MA: Dunkin' Donuts will host a live Twitter promotion on Black Friday to reward fans and mark the beginning of the holiday shopping season.

McDonald's integrates Spanish Twitter into contest

Lindsay Stein November 10, 2011

OAK BROOK, IL: McDonald's will kick off a social media contest on Friday, allowing consumers to participate through either the company's general or just-launched Spanish-language Twitter handle.

Awkward family photos a PR hit

Tanya Lewis October 28, 2011

Embassy Suites Hotels and AOR Emanate found great synergy in partnering with AwkwardFamilyPhotos.com on an "Awkward Family Vacation Photo Contest."

Dunkin' Donuts launches social media contest

Lindsay Stein August 31, 2011

CANTON, MA: Dunkin' Donuts has kicked off its Be the President of Dunkin' Nation promotion through Facebook and Foursquare.

Tic Tac launches cancer awareness app

Lindsay Stein August 30, 2011

SOMERSET, NJ: Ferrero's Tic Tac brand created a new Facebook app to support its Shake, Share & Care breast cancer awareness campaign, which launched today.

Honda ties launch of Civic to aspiring songwriters

Michelle Lodge May 18, 2011

TORRANCE, CA: Honda is using music and social media in an attempt to capture the Gen Y customer in a new campaign centered on the launch last month of its redesigned Civic.

PepsiCo launches campaign for Mountain Dew's 'Throwback'

Chris Daniels May 06, 2011

PURCHASE, NY: With the return of Mountain Dew Throwback to its permanent product line-up, PepsiCo is supporting the vintage-themed brand to the end of summer using only digital media and PR.

Adidas launches largest brand campaign to date

Lindsey Siegriest March 15, 2011

PORTLAND, OR: Adidas is launching its largest marketing push in brand history this week by combining Sport Performance, Originals, and Sport Style sub-brands into one campaign.

Everything I need to know about social media I learned from PRWeek

Erica Iacono September 30, 2010

When I first started as a reporter at PRWeek six years ago, social media truly was a burgeoning tool for PR professionals.

Verizon leverages social media for Quince campaign

Kimberly Maul July 06, 2010

LOS ANGELES: Verizon's My Fabulous 15 program will focus on social media in its third year, including hosting a Twitter party.

SleepBetter.org partners with Betty White

Kimberly Maul May 04, 2010

RICHMOND, VA: Carpenter Co., which produces comfort cushioning products, is working with actress Betty White for a campaign promoting the benefits of sleep, specifically for children.

Skyy remains for a second round with 'Sex and the City'

Aarti Shah May 01, 2010

Skyy Spirits teamed with Sex and the City for its 2008 movie, in a partnership that Dave Karraker, director of PR and events at Skyy, calls "successful beyond belief."

Toshiba uses social media to celebrate laptop anniversary

Sheelagh Doyle April 28, 2010

IRVINE, CA: Toshiba's digital products division has launched the first in a series of Facebook and Twitter initiatives to promote the launch of its upcoming product line and to commemorate the 25th anniversary of its first mass-market consumer laptop computer.

Burger King makes move to score with black community

Aarti Shah April 01, 2010

Burger King has long considered the black community among its core base of consumers.

PRNewsChannel gives away services in Twitter contest

Erica Morris January 22, 2010

PRNewsChannel is using a Twitter competition to give away free press release distributions in February.

KETC puts PR plan into gear to promote documentary

Tanya Lewis January 15, 2010

KETC was commissioned by the Corporation for Public Broadcasting to produce Gearing Up, a documentary about the 2008 FIRST (For Inspiration and Recognition of Science and Technology) robotics competition.

Latino social networking site launches tourism campaign

Erica Morris December 31, 2009

WEST PALM BEACH, FL: Latino social networking site Quepasa is launching a social media campaign aimed at showcasing the natural beauty of Acapulco, Mexico.

Tourism BC leverages Olympic attention

Chris Daniels December 17, 2009

VANCOUVER: Host cities for the Olympics are given a rare global spotlight that few let go to waste, and British Columbia is no different.

Brands find new platform to make immediate impression

Kimberly Maul December 01, 2009

12seconds.tv is a video version of Twitter, allowing users to post 12-second video status updates.

Nascar star drives interest for the Aflac Cancer Center

David Ward December 01, 2009

What are the company's media goals and how did an effort centered on Nascar driver Carl Edwards and the Aflac Cancer Center play into that messaging?

Nikon D5000 launch gets assist from UGC

Chris Daniels November 17, 2009

MELVILLE, NY: Nikon is celebrating the HD capabilities of the Nikon D5000, with the launch of its first online film festival aimed at creating an ongoing dialogue with consumers via social media.

Royal Caribbean embraces citizen journalism with 'Reporter at Sea'

Alexandra Bruell October 05, 2009

MIAMI: Royal Caribbean recently embarked on a global interactive consumer effort to promote the launch of Oasis of the Seas, its largest cruise ship to date.