Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

Thanks for your interest in PRWeekus.com! Sign up for your FREE newsletters now and join the thousands of other PR and communications professionals who rely on us for all the latest industry news, analysis and insights. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Content Strategy

Taylor hires Sontag, Endlich for creative roles

Lindsay Stein March 12, 2013

NEW YORK: Taylor has appointed Phillip Sontag and Edwin Endlich to serve as EVP and VP of digital creative strategy, respectively.

Edelman names Rubel chief content strategist

Lindsay Stein February 27, 2013

NEW YORK: Edelman has promoted Steve Rubel, EVP of global insights and strategy, to chief content strategist, effective immediately. It is a newly created role.

Content and community is still PR's sweet spot

Steve Barrett September 14, 2012

There's no doubt that managing and producing content is one of the engines driving the growth of the PR industry - it is also causing the large agency networks to consider how they address content within their holding companies.

Fleishman, GMR Marketing acquire Amos Content Group

Brittaney Kiefer August 21, 2012

LOS ANGELES: Fleishman-Hillard and marketing agency GMR Marketing have acquired Amos Content Group to create a content strategy and creation service called Freshwire.

Outbrain outsmarts most of its rivals to attract larger numbers for clients

Tanya Lewis June 04, 2012

Outbrain is a recommendation platform that links earned and/or created content to premium publisher sites. A reporting suite helps clients measure and track content.

The PR Week - March 9, 2012

March 09, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss WCG's restructuring; the results of BMW's RFP process; comms leader exits Thomson Reuters; H&R Block's new content strategy agency; staff cuts at Ogilvy; and the new iPad.