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 Content Creation

Entertainment Roundtable: Beyond the stars

April 01, 2013

While celebrity work remains an entertainment PR staple, content and branding also play key roles, said industry leaders who joined Gideon Fidelzeid in Los Angeles for this PMK-BNC hosted roundtable.
 

Weber Shandwick launches content creation unit

March 27, 2013

NEW YORK: Weber Shandwick has developed a content creation and distribution unit called Mediaco, aimed at bringing together content marketing and new media for clients.
 

Real-time marketing should have been happening all along

Tom Biro, Allison+Partners March 01, 2013

It's not about executing real-time marketing activities because someone said it was cool to do so. It's because our clients or companies are already paying us to do it in the first place.
 

The special sauce that drives Silicon Valley

February 08, 2013

Tuesday night on PBS was Silicon Valley night and featured a series of fascinating programs that shone some light on the history of this hotbed of innovation and startup culture.
 

CEO Q&A: Jon Oringer, Shutterstock

February 01, 2013

CEO of Shutterstock, Jon Oringer, talks to Brittaney Kiefer about the turning point in video production and content-creation opportunities.
 

Target marketing

February 01, 2013

Marketing is now about turning brands into content producers, rather than creating 30-second ads. Steve Barrett talks to Target CMO Jeff Jones about content, risk taking, and bucking the CMO turnover trend.
 

Content is king

February 01, 2013

Companies are leveraging content as a unique selling point in a new era of social and digital media.
 

Pedigree on awards shortlist raises the bar for future content creators

January 01, 2013

If there was one word that was on everybody's lips in the industry in 2012 it was "content."
 

Fortune will favor the brave as PR's next generation takes over

January 01, 2013

2013 is upon us quicker than a New York minute and this is an excellent time to look forward to the year ahead and the prospects for the communications industry.
 

Can brands be content creators on the level of traditional media outlets?

January 01, 2013

Sure, brands can create content as part of their marketing and communications plans, but very few, if any, will create content that is on the level of a major media company, despite their resources. That is out of their reach - for now.
 

The PR firm of tomorrow is here today

Michael Lasky, Davis & Gilbert December 07, 2012

The PR firm of tomorrow will be organized around the delivery and implementation of big ideas to their clients and stakeholders. This will change what PR agencies do and how they describe their services.
 

What trend or applications will have the biggest impact on content creation in 2013?

December 01, 2012

Content is key. However, without a proper marketing and communications strategy in place, the content developed by your brand will be lost among the crowd
 

Technology creates sea change in media creation, distribution

Chris Perry, Weber Shandwick December 01, 2012

We continue to progress through a once-in-a-generation technology shift in media production, consumption, and sharing thanks to society's accelerating digital makeover.
 

Visit Florida focuses on content creation with team revamp

December 01, 2012

Visit Florida hired two editors in 2012 to help tell more stories about the state.
 

Editors' Choice: A world in flux

December 01, 2012

Election, digital, and content creation were the buzzwords of 2012, but as the new year approaches, what trends, companies, agencies, and people will dominate?
 

DS Simon debuts brand-building process

October 10, 2012

NEW YORK: DS Simon Productions has begun offering clients a brand-building strategy that focuses on content creation and distribution.
 

Former PR Newswire exec launches own agency

September 07, 2012

BROOKLYN, NY: Former PR Newswire manager Jonathan Evans has launched his own PR agency, called Evans Brooklyn, specializing in media relations, content creation, and marketing.
 

Pie is getting bigger for smart communicators

September 07, 2012

One of the great privileges of being editor-in-chief of PRWeek is the access I get to the most powerful and forward-looking executives on the in-house and agency sides of the industry.
 

Fleishman, GMR Marketing acquire Amos Content Group

August 21, 2012

LOS ANGELES: Fleishman-Hillard and marketing agency GMR Marketing have acquired Amos Content Group to create a content strategy and creation service called Freshwire.
 

Edelman partners with video crowdsourcing firm Poptent

August 14, 2012

CHICAGO: Edelman has teamed up with Los Angeles-based video crowdsourcing company Poptent to create videos and content for clients.
 

Glad puts mom at the heart of year-long social campaign

July 18, 2012

OAKLAND, CA: The Clorox Company's Glad brand will launch a year-long interactive social media campaign next week to engage mothers.
 

Nissan hires BBC's Buerk to lead brand media channel

June 29, 2012

YOKOHAMA, JAPAN: Nissan Motor Co. has hired BBC correspondent Roland Buerk to lead the brand's multimedia channel as executive producer and presenter of the Nissan Global Media Center.
 

GM shifts to content creation strategy on Facebook

May 24, 2012

GM's decision to stop buying advertising on Facebook and pass on running spots during next year's Super Bowl signals that the automaker will emphasize content creation and customer service on social media.
 

Gibbs & Soell hires Hicks as creative director

May 17, 2012

RALEIGH, NC: Gibbs & Soell has hired Alan Hicks as creative director, a new position at the firm, to handle design and production projects.
 

A new frontier for comms pros

Bob Feldman, PulsePoint Group April 06, 2012

There is little question that because of online direct-to-customer communication, the shrinking number of paid journalists, and the exponential increase in the number of news and information outlets, there is a dramatic need and hunger for worthwhile editorial content.
 

PR people are now content creators

Mike Smith, Michael Smith Business Development March 29, 2012

In a seemingly never-ending quest for identity, the PR industry is embracing "content creation" as one of its core functionalities.
 

The PR Week - March 9, 2012

March 09, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss WCG's restructuring; the results of BMW's RFP process; comms leader exits Thomson Reuters; H&R Block's new content strategy agency; staff cuts at Ogilvy; and the new iPad.
 

A reason to say.... Yahoo!

March 08, 2012

Yahoo has earned a solid reputation for conveying the news, but when it comes to making or shaping the news, it has taken a backseat to Facebook, Twitter, Pinterest, Tumblr, the list goes on.
 

LaunchSquad creates standalone content firm

March 05, 2012

SAN FRANCISCO: LaunchSquad has created a standalone agency, known as Original9 Media, to focus on content creation.
 

Another impact of digital: more centralization

Bob Feldman, PulsePoint Group February 17, 2012

The impact of a world gone digital is having two big, new effects on the corporate communications function: it's becoming more centralized, even in the most decentralized companies, and content creation/syndication is entering a whole new sphere.
 
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