More than 80% of people go online to socialize, compared to 39% of those who go online to do business, according to the Ruder Finn Intent Index, released this week. The study focuses on how "intent is the new demographic," said Kathy Bloomgarden, co-CEO of Ruder Finn. She talks about the new study in a video with PRWeek.

The study also found that 31% of people go online to shop and 72% go online simply to be a part of a community. Additionally, 63% of people go online to influence others' opinions or express their views. More information on the Intent Index can be found online.