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Consumer

National Honey Board in consumer review

Jaimy Lee July 02, 2009

FIRESTONE, CO: The National Honey Board is reviewing its $750,000 consumer PR account with plans to award a one-year contract in early November.

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.

Live Nation hits sour note with hidden fee

Tonya Garcia July 01, 2009

Concertgoers hummed a happy tune June 1. On that day, Live Nation announced "No service fee Wednesdays."

Journalist Q&A: Ben Popken, The Consumerist

Frank Washkuch July 01, 2009

Ben Popken saw The Consumerist ads a few years ago, and took swipes at them on his blog.

PR poised to have the greatest impact when recovery begins

July 01, 2009

Experts have predicted that this recession could permanently alter spending habits.

Jim Beam gives consumers control of building the brand's social media buzz

Frank Washkuch July 01, 2009

Beam Global Spirits & Wine, best known as the maker of Jim Beam bourbon, has a distilling tradition older than 200 years.

Popchips goes on the road to promote brand and its new flavors

Kimberly Maul June 30, 2009

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.

State Farm selects Weber Shandwick

Tonya Garcia June 29, 2009

BLOOMINGTON, IL: State Farm Insurance has selected Weber Shandwick as its lead agency. The company discussed its plans to conduct a selective review in November 2008.

The Inventure Group retains LE&A

Tonya Garcia June 26, 2009

PHOENIX: The Inventure Group, a specialty snack food manufacturer, has hired Lambert, Edwards & Associates (LE&A) for IR and PR services.

FedEx adds to its resume

Jaimy Lee June 26, 2009

FedEx Office decided to offer free resume printing for one day at its stores across the US as a way to help customers with their job searches during the recession.

Value message must go beyond cost

Erica Iacono June 26, 2009

Earlier this week, I was in Chicago for a PRWeek roundtable discussion on consumer PR and marketing. We'll publish a portion of the transcript in the September issue, but there are a few points worth sharing now.

Industry profitability might be down, but value is up

June 26, 2009

Just last week a report found that agency profitability is falling, and we know that in-house teams are suffering cutbacks as well.

Sitrick aids HVM in Extended Stay bankruptcy filing

Tonya Garcia June 25, 2009

SPARTANBURG, SC: Sitrick and Company is providing communications services for HVM LLC related to the June 15 Chapter 11 filing by Extended Stay Hotels.

FGX names Duffy & Shanley AOR for Magnivision brand

Frank Washkuch June 23, 2009

SMITHFIELD, RI: Eyewear-maker FGX International recently named Duffy & Shanley AOR for nonprescription glasses brand Magnivision. The work, which began last month, will emphasize consumer-facing brand awareness and social media efforts.

Kmart gets personal with designer videos

Alexandra Bruell June 23, 2009

HOFFMAN ESTATES, IL: Kmart's effort to reach new consumers and differentiate its brand from that of a specialty store culminates in its KmartDesign online video initiative.

Once loyal consumers defecting from CPG brands

Tonya Garcia June 22, 2009

ST. PETERSBURG, FL: One-third of the average consumer packaged goods (CPG's) brands' loyal customers defected between 2007 and 2008, with possible deep revenue costs, according to the results of the Losing Loyalty, The Consumer Defection Dilemma study.

Yellowbook promotes brand as search tool for small businesses

Frank Washkuch June 22, 2009

UNIONDALE, NY: Yellowbook launched a "Yellowbook Moments" integrated marketing campaign that helps position it as a utilitarian search product for finding local businesses.

P&G says PR strategy 'unchanged' by new CEO

Tonya Garcia June 22, 2009

CINCINNATI: Despite the announcement earlier this month that P&G's leadership will shift from AG Lafley to current COO Robert McDonald effective July 1, the company has indicated that it plans to maintain relationships with its current roster of PR firms.

La Prairie hires Maser as director of communications

Alexandra Bruell June 19, 2009

NEW YORK: Luxury Swiss skincare and beauty brand La Prairie has hired Jaime Maser as director of communications.

Zicam makers using social media to communicate with consumers

Jaimy Lee June 19, 2009

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.

Entertainment PR VPs to launch new firm

Kimberly Maul June 18, 2009

LOS ANGELES: Lee Ginsberg and Chris Libby joined forces to launch a new boutique PR firm specializing in film and corporate entertainment: Ginsberg Libby.

Spike builds awareness for Guys Choice Awards

Kimberly Maul June 18, 2009

NEW YORK: In its third year, Spike's Guys Choice Awards is using a multi-platform PR strategy to build awareness of the show, airing on June 21.

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.

CBS News promotes Tedesco to executive director, comms

Frank Washkuch June 18, 2009

NEW YORK: CBS News promoted Kevin Tedesco to executive director of communications, effective immediately.

Indian telecom hires H&K for global brand awareness

Frank Washkuch June 18, 2009

MUMBAI: Tata Communications selected Hill & Knowlton (H&K) to increase brand awareness of its voice and data-service businesses globally, with the exception of the company's native India.

Toyota's Prius teams up with GSTV for social media effort

Alexandra Bruell June 18, 2009

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.

American Airlines targets Hispanics with integrated campaign

Kimberly Maul June 17, 2009

FORT WORTH, TX: American Airlines is promoting its AA Advantage program to US Hispanics with a new integrated campaign that launched June 10.

TCM launches social networking site for film buffs

Frank Washkuch June 17, 2009

NEW YORK: Seeking to fill viewers' craving for more interaction, cable network Turner Classic Movies (TCM) launched a social networking Web site this month to better engage film aficionados.