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Consumer

Child's Play adds Gund to client roster

Lindsay Stein February 07, 2012

NEW YORK: Child's Play Communications has added plush toy manufacturer Gund to its client roster.

Fresh Produce taps Susan Magrino as AOR

Lindsay Stein February 06, 2012

BOULDER, CO: Sportswear and casual apparel retailer Fresh Produce has selected Susan Magrino Agency as its AOR.

Nutrisystem picks Impression Partners as AOR

Lindsay Stein February 06, 2012

HORSHAM, PA: Weight-loss products and services company Nutrisystem has named recently launched firm Impression Partners its PR AOR after an agency review.

Ace Hardware ratchets up business with zombie campaign

Tanya Lewis February 03, 2012

Westlake Ace Hardware challenged digital AOR Bozell to create a unique way to engage consumers and drive website traffic. Bozell answered with a zombie campaign.

Goodyear NA appoints Curran VP, comms

Danielle Drolet February 01, 2012

AKRON, OH: Goodyear has appointed Chris Curran VP of PR and communications for its North American tire business, effective February 6.

Memorex remembers family in 50th anniversary initiative

Tanya Lewis February 01, 2012

Memorex, which became well known to consumers in the 1970s as a maker of cassette tapes, turned 50.

Charity takes starring role as eBay launches celebrity auction website

Emory Sullivan February 01, 2012

Amanda Miller, eBay's senior manager of consumer communications, had her "aha!" moment when Justin Bieber's hair was up for bid - earning $40,000 for charity - and searches for Bieber-related items rose 107%.

Dunkin' Donuts taps into Boston's love of sports to attract new fans

Emory Sullivan February 01, 2012

After being named Dunkin' Donuts AOR in October 2010, RF|Binder launched a three-part effort rooted in Boston, the company's hometown.

Opportunity Shoes takes its Ballasox brand to the streets

Tanya Lewis January 27, 2012

When Opportunity Shoes began selling Ballasox, its foldable ballet flat, the shoes sold so well that the company patented them and made Ballasox a standalone brand.

Hamp to leave top PepsiCo comms position

Danielle Drolet January 26, 2012

PURCHASE, NY: Julie Hamp, SVP of consumer relations and CCO of PepsiCo, has resigned her position. She will leave the food and beverage giant on March 2.

McDonald's learns lesson from Twitter campaign

Lindsay Stein January 24, 2012

McDonald's launched a campaign on Twitter this month with the goal of getting consumers talking about the brand in a positive light. But the plan backfired and caused a storm of critical and derogatory tweets.

Cohn & Wolfe promotes Beck to US consumer head

Lindsay Stein January 23, 2012

NEW YORK: Cohn & Wolfe has promoted Liz Beck to leader of its US consumer practice. She previously served as the agency's EVP and New York consumer practice leader.

Glidden taps Emanate as first PR AOR

Lindsay Stein January 23, 2012

STRONGSVILLE, OH: AkzoNobel Paints has selected Emanate PR as the first AOR for its Glidden Paint brand, following an RFP process.

Clearpoint adds Zodiac Pool Systems to roster

Danielle Drolet January 20, 2012

SAN DIEGO: Zodiac Pool Systems, a pool equipment company, has hired Clearpoint Agency as its AOR.

The PR Week - January 20, 2012

January 20, 2012

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss Weber Shandwick's injunction against Hill+Knowlton Strategies; US Cellular's agency search; SOPA/PIPA protests; and results of Ikea's agency review.

Video: Steve Shannon, Hyundai

Lindsay Stein January 20, 2012

PRWeek's Lindsay Stein speaks with Steve Shannon, VP of marketing at Hyundai Motor America, about the company's marketing plans for the Super Bowl.

Elizabeth Arden taps Lippe Taylor as AOR

Lindsay Stein January 19, 2012

NEW YORK: Cosmetics company Elizabeth Arden has selected Lippe Taylor as its first AOR to handle the brand's consumer PR efforts.

IPG acquires Nicole Weber, adds firm to Golin network

Lindsay Stein January 19, 2012

CHICAGO: Interpublic Group has acquired German consumer lifestyle agency Nicole Weber Communications, which it will add to GolinHarris' European network.

LifeSpan taps Adam Ritchie Brand Direction as AOR

Lindsay Stein January 19, 2012

SALT LAKE CITY: Fitness equipment manufacturer LifeSpan has selected Adam Ritchie Brand Direction as its AOR.

Ikea retains Lippe Taylor for corporate work

Lindsay Stein January 16, 2012

PLYMOUTH MEETING, PA: Ikea has retained Lippe Taylor as its corporate agency following a competitive review.

Costa Crociere blames 'human error' for dramatic accident

Danielle Drolet January 16, 2012

Pier Luigi Foschi, CEO of Carnival's Costa Crociere line, blamed the captain for a widely publicized accident that killed six people aboard its Costa Concordia boat this weekend.

Wholly Guacamole drives nutritional messaging

Tanya Lewis January 13, 2012

Texas-based Wholly Guacamole took its 255-foot "GuacMobile" on a "Check Your Choice" tour in September to increase brand awareness and drive wellness and nutrition messaging in elementary schools.

The PR Week - January 13, 2012

January 13, 2012

Steve Barrett, Frank Washkuch, Danielle Drolet and Lindsay Stein discuss Edelman's newly created agency for Kellogg; Tony Blankley's death; updates on the California High-Speed Rail Authority account; the 2012 International Consumer Electronics Show; and ICR XChange.

Saville joins Staples as VP, global comms

Danielle Drolet January 13, 2012

FRAMINGHAM, MA: Staples has hired Kirk Saville, former Hershey VP, as VP of global communications.

Content is a connection with the social consumer

Aedhmar Hynes, Text 100 January 13, 2012

Every company is a media company. It's a phrase we've heard time and time again since Tom Foremski penned it.

Emmi retains S3 to boost brand awareness

Frank Washkuch January 11, 2012

BOONTON, NJ: Dairy brand Emmi of Switzerland has hired The S3 Agency to raise awareness of its yogurts, cheeses, and fondues in the US.

Weber's Morales joins Hill+Knowlton Strategies as NY consumer leader

Lindsay Stein January 10, 2012

NEW YORK: Hill+Knowlton Strategies has hired former Weber Shandwick VP Sergio Morales to serve as SVP and head of its New York consumer marketing practice.

Ogilvy picks Frohlich as EAME consumer MD

Lindsay Stein January 10, 2012

LONDON: Ogilvy PR Worldwide has selected Michael Frohlich as MD of the Europe, Africa, & Middle East (EAME) Consumer Marketing practice, a new position at the agency.