Consumer

Cartoonist captures SXSW's odd artistic, corporate mix

Dave Armon March 15, 2010

A presentation by a corporate product manager-turned-cartoonist Tom Fishburne, senior marketing director of Europe at Method Products, captured the complex vibe of this week's SXSW Interactive conference.
 

Prudential helps redefine retirement

Tanya Lewis March 12, 2010

Dawn Kelly, VP and account team leader for global communications at Prudential, explains that the economy severely impacted 401(k) retirement plans and prompted Prudential Retirement to create a new model to help ensure retirement security.
 

FICO reshuffles its global PR agencies

Aarti Shah March 11, 2010

SAN FRANCISCO: FICO, best known for its credit scores, has restructured its global agency relationships to more strategically position the company to consumer and b-to-b audiences.
 

MySpace co-presidents talk to 'USA Today'

Aarti Shah March 11, 2010

MySpace co-presidents talked to 'USA Today' about the struggling social network's ambitious rebranding.
 

Reebok comes to aid of Canadian hockey star

Rose Gordon March 09, 2010

Reebok is helping a Canadian Olympic star relocate his stolen (or lost?) hockey gear.
 

Ogilvy promotes Bill Reihl to lead North American consumer marketing

Kimberly Maul March 08, 2010

NEW YORK: Ogilvy PR promoted Bill Reihl to head of the agency's North American consumer marketing practice, a new position for the agency.
 

Quiznos hires Shift as consumer AOR

Kimberly Maul March 08, 2010

DENVER: Quiznos hired Shift Communications as consumer AOR, effective January 2010.
 

Best Buy issues RFP for consolidated holiday work

Aarti Shah March 01, 2010

MINNEAPOLIS: Best Buy has issued an RFP that would consolidate, and expand, the agency PR work around its two holiday campaigns.
 

RetailMeNot takes to Twitter to give shoppers cause to celebrate

Aarti Shah March 01, 2010

RetailMeNot.com, a site for online discounts and coupon codes, sought to drive traffic. Knowing that Twitter users tend to shop online, it worked with Schwartz PR to reach its key demographic of women ages 18 and 39.
 

Gift of Hope targets Hispanics to preach the need for organ donors

Erica Morris March 01, 2010

Gift of Hope, an organ and tissue donor network, worked with the San Jose Group to initiate a campaign that would engage Chicago's Hispanic community.
 

Can celebrities still serve as effective brand ambassadors?

March 01, 2010

Unilever's Stacie Bright and Sophie Ann Terrisse of STC Associates square off over whether or not celebrities make effective brand ambassadors.
 

Special K pursues victory for 'real' women in latest effort

Aarti Shah March 01, 2010

When Special K launched "Be Victorious" in January, the effort quickly drew parallels to the "Campaign for Real Beauty" by Dove.
 

Cinnabon sees its future in cupcakes

Alexandra Bruell March 01, 2010

Cinnabon wanted to launch a new cupcake product by original Cinnabon creator Jerilyn Brusseau, as well as celebrate the retailer's 25th anniversary.
 

Sleepy's taps Zeno

Aarti Shah February 26, 2010

NEW YORK: Sleepy's has selected the Zeno Group as its AOR.
 

The Hartford cleans up potholes in auto insurance pitch

Tanya Lewis February 26, 2010

The Hartford Financial Services Group wanted to raise awareness as it rolled out a new consumer auto insurance product in five markets.
 

Intuit's Gulbransen joins Sony Online Entertainment

Aarti Shah February 24, 2010

SAN FRANCISCO: Scott Gulbransen, senior manager for PR/social media at Intuit, will leave the company to join Sony Online Entertainment as senior director of global communications and PR, he confirmed to 'PRWeek.'
 

Toyota's Congress comments point to practiced comms strategy

Erica Morris February 23, 2010

WASHINGTON: Toyota's appearance at a series of Congressional hearings this week has already resulted in some much anticipated testimony, with industry insiders pointing to a practiced communications strategy to groom the automaker's top two executives testifying.
 

Craft the perfect public apology

Jeffrey Graubard February 22, 2010

I called my older sister in a panic the day our 18-year-old cat died. We didn't know how to tell our 3-year-old son, and my sister, a child psychologist, had pithy advice: "No BS and don't tell him more than he needs to know."
 

MySpace positions for a comeback

Aarti Shah February 19, 2010

With new leadership at MySpace, the social network that lost relevancy in the face of Facebook's popularity has a renewed opportunity to call attention to the progress it made to its service since last year's reorganization.
 

Kitchen appliance launch banks on PR to reach foodie influencers

Tanya Lewis February 19, 2010

Monique Frew, director of marketing and PR for Eades Appliance Technology (EAT), explains that education was critical to last October's launch of Sous Vide Supreme, a first-to-market consumer appliance that cooks food in a water bath.
 

Starbucks ups the ante on Twitter

Rose Gordon February 18, 2010

Starbucks opened three new Twitter accounts, adding to its voice on the social media channel.
 

Marketers turn to contests, events to reach children

Jaimy Lee February 17, 2010

As advertisers are becoming wary about publishing ads in children's magazines, more companies are looking at games, contests, and events to get past concerns about clarity and disclosure, according to a story in The New York Times.
 

Novak departs Ruder Finn

Aarti Shah February 16, 2010

SAN FRANCISCO: Lisa Novak, head of Ruder Finn's US consumer practice, is leaving the agency after seven years.
 

Boy Scouts celebrate 100th anniversary with membership drive

Chris Daniels February 16, 2010

IRVING, TX: The Boy Scouts of America has launched a year-long campaign around its 100th Anniversary aimed at reversing its membership decline.
 

Florida cultivates 'smile ambassadors' in inaugural social media launch

Tanya Lewis February 12, 2010

To launch its social media presence, Orlando/Orange County Convention & Visitors Bureau wanted a meaningful program that would generate content that would live beyond a campaign.
 

MapQuest selects agency for new direction

Aarti Shah February 11, 2010

DENVER: AOL has selected 104 West Partners as AOR for MapQuest, to reenergize the brand.
 

FoodMinds hires Prentice

Jaimy Lee February 11, 2010

OAKBROOK TERRACE, IL: FoodMinds, a firm focused on food and nutrition communications, hired Grant Prentice as its first director of strategic insights at the start of the year.
 

My product is better than yours

Mike Valdes-Fauli February 11, 2010

If there is one overarching guideline of advertising, it's that companies should accentuate their benefits to consumers, while subtly highlighting negative attributes of their competitors.
 

Sport manufacturer launches line with mommy blogger campaign

Erica Morris February 10, 2010

CAMARILLO, CA: New sporting goods manufacturer XProtex is targeting mommy bloggers in its first product launch, teaming up with Dotted Line Communications for the campaign.
 

Toyota adds agency help in Washington

Chris Daniels February 09, 2010

WASHINGTON: Toyota Motor Sales has hired two PR firms in DC, as it prepares to be grilled about the safety of its vehicles at congressional hearings later this month.
 

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