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 Consumer

Qatar Airways launches UK agency review

John Owens, PRWeek UK May 22, 2013

LONDON: Qatar Airways is reviewing its UK PR work amid moves to boost its international profile.
 

TJX's HomeGoods picks Edelman as AOR after review

May 21, 2013

FRAMINGHAM, MA: TJX Companies brand HomeGoods, a home furnishing and kitchenware retailer, has selected Edelman as its AOR after a two-month review.
 

Trade association taps IPG firms for frozen-food effort

May 17, 2013

MCLEAN, VA: Trade association the American Frozen Food Institute has brought on an agency team comprised of Interpublic Group-owned GolinHarris, McCann Erickson, and Casanova Pendrill for a national consumer campaign.
 

Hershey begins review of global comms partnerships

May 17, 2013

HERSHEY, PA: Chocolate giant The Hershey Company has issued a wide-ranging RFI to find one or more PR agencies to handle global corporate communications, brand communications, and social media.
 

Hope&Glory wins Ikea UK consumer press office duties

Daniel Farey-Jones, PRWeek UK May 16, 2013

LONDON: Furniture giant Ikea has awarded Hope&Glory a retained account to handle its consumer press office, previously held by Cake, though it has yet to conclude a wider PR review.
 

HTC seeks UK agency help for flagship handset

John Owens, PRWeek UK May 16, 2013

LONDON: HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break phone.
 

Louisiana shops account promoting sweet potatoes

May 16, 2013

BATON ROUGE, LA: Louisiana's Department of Agriculture and Forestry is seeking a firm to help it increase consumption of state-grown sweet potatoes both locally and nationally.
 

Diono taps Current

May 16, 2013

CHICAGO: Child car-seat manufacturer Diono has selected Current Lifestyle Marketing as AOR for PR.
 

Miele names CatchOn PR AOR in Hong Kong

Benjamin Li, Campaign Asia-Pacific May 15, 2013

HONG KONG: German luxury appliance brand Miele has handed its Hong Kong PR account to CatchOn Communications after a competitive pitch.
 

Nutrisystem hires Shallow amidst turnaround

May 14, 2013

FORT WASHINGTON, PA: Nutrisystem has hired former Rodale communications leader Robin Shallow as VP of PR and corporate communications, a newly created role at the weight loss and diet company.
 

Pegasus called in for Soft & Gentle and Cuticura brands

Loulla-Mae Eleftheriou-Smith, PRWeek UK May 13, 2013

LONDON: Keyline Brands has brought on Pegasus to handle a major consumer PR drive for two of its personal care brands, Cuticura and Soft & Gentle.
 

Benjamin Moore names Bradshaw corp comms head

May 10, 2013

MONTVALE, NJ: Paint company Benjamin Moore has appointed Kimberlee Bradshaw as director of corporate communications. She started in the role on Monday.
 

Palace Hotel and DKC partner for PR fairy tale

May 10, 2013

DKC Public Relations, AOR for The New York Palace Hotel, arranged a partnership between the hotel and Rodgers + Hammerstein's Broadway musical Cinderella.
 

Hilton names HL Group global AOR for luxury brands

May 08, 2013

MCLEAN, VA: Hilton Worldwide has selected HL Group as global AOR for its luxury Waldorf Astoria and Conrad Hotels & Resorts brands following a competitive review.
 

LoJack names Matter AOR

May 07, 2013

CANTON, MA: LoJack, a maker of tracking and recovery systems for stolen cars, has appointed Matter Communications as its PR AOR.
 

Sport Chalet brings on Formula PR

May 06, 2013

LOS ANGELES: Sporting goods company Sport Chalet has selected Formula PR as AOR following a review.
 

Communicators must dare to be bold

May 02, 2013

PR counselors have a huge role to play in not allowing chief executives' uncertainty to manifest itself into tentativeness.
 

REM taps Blaze for US Converse Eyewear account

May 02, 2013

SUN VALLEY, CA: REM Eyewear has selected Blaze PR as AOR in the US for its Converse brand's optical and sunglass lines, following a competitive review.
 

Sanuk chooses MWW as AOR

May 02, 2013

LOS ANGELES: Footwear brand Sanuk, a division of Deckers Outdoor, has selected MWW as AOR.
 

Association of Volleyball Pros taps M&C Saatchi PR

May 02, 2013

NEW YORK: The Association of Volleyball Professionals has selected M&C Saatchi PR as its AOR for the US.
 

ComiXology picks 360 as first public relations AOR

April 29, 2013

NEW YORK: Digital comics platform comiXology has selected 360 Public Relations as its first AOR following a competitive review.
 

Deluxe campaign a win on three fronts

April 26, 2013

Results of a consumer survey helped Deluxe and AOR Padilla Speer Beardsley drive awareness and sales for the company.
 

CooperKatz emerges as winner of TD Bank review

April 25, 2013

CHERRY HILL, NJ: TD Bank has selected CooperKatz & Company as AOR following a competitive review.
 

Starwood's global team leverages social media to drive comms strategies

April 25, 2013

Starwood Hotels & Resorts Worldwide has 250 communications staffers around the world, including its global team, divisional and regional leads, and team members for its nine individual hotel properties.
 

Lowdown: Expectations often don't match experiences

April 25, 2013

Fleishman-Hillard found that companies in the US, China, and Germany across 20 industries often trip over a gap between consumer expectations and experiences.
 

Consumers will remember the brands that tackled big issues

April 25, 2013

Basketball legend Michael Jordan was once reportedly asked by a friend why he didn't get involved in a North Carolina election involving Jesse Helms, who once tried to block Martin Luther King Jr.'s birthday from becoming a federal holiday. His response: "Republicans buy sneakers, too."
 

Wisk works up a sweat with brand repositioning effort

April 25, 2013

For much of its history, Wisk laundry detergent was positioned around the ability to fight visible stains - its Ring Around the Collar campaign ran for more than 30 years.
 

Hilton's remedy for Vacationitis is perfect cure for professionals

Janelle Hawthorne April 25, 2013

Hilton Hotels & Resorts wanted to increase awareness of its vacation resorts to professionals.
 

Valpak's digital effort delivers as coupons reach electronic inboxes

Janelle Hawthorne April 25, 2013

Most recognizable for its blue envelope coupons in mailboxes, Valpak sought to raise awareness of its evolving digital services.
 

Netflix turnaround shows power of listening

April 24, 2013

Netflix has rebuilt its reputation among customers and investors by listening to consumers and focusing on original content, communications leaders say.
 
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