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Consumer News

TJX's HomeGoods picks Edelman as AOR after review

Lindsay Stein May 21, 2013

FRAMINGHAM, MA: TJX Companies brand HomeGoods, a home furnishing and kitchenware retailer, has selected Edelman as its AOR after a two-month review.

Hershey begins review of global comms partnerships

Lindsay Stein May 17, 2013

HERSHEY, PA: Chocolate giant The Hershey Company has issued a wide-ranging RFI to find one or more PR agencies to handle global corporate communications, brand communications, and social media.

Louisiana shops account promoting sweet potatoes

Virgil Dickson May 16, 2013

BATON ROUGE, LA: Louisiana's Department of Agriculture and Forestry is seeking a firm to help it increase consumption of state-grown sweet potatoes both locally and nationally.

Nutrisystem hires Shallow amidst turnaround

Sarah Shearman May 14, 2013

FORT WASHINGTON, PA: Nutrisystem has hired former Rodale communications leader Robin Shallow as VP of PR and corporate communications, a newly created role at the weight loss and diet company.

Benjamin Moore names Bradshaw corp comms head

Lindsay Stein May 10, 2013

MONTVALE, NJ: Paint company Benjamin Moore has appointed Kimberlee Bradshaw as director of corporate communications. She started in the role on Monday.

Rita's celebrates spring with free app, Italian ice giveaway

Tanya Lewis May 23, 2013

This year marked the 21st year that Rita's Italian Ice has given away free ice on the first day of spring.

Palace Hotel and DKC partner for PR fairy tale

Tanya Lewis May 10, 2013

DKC Public Relations, AOR for The New York Palace Hotel, arranged a partnership between the hotel and Rodgers + Hammerstein's Broadway musical Cinderella.

Deluxe campaign a win on three fronts

Tanya Lewis April 26, 2013

Results of a consumer survey helped Deluxe and AOR Padilla Speer Beardsley drive awareness and sales for the company.

Starwood's global team leverages social media to drive comms strategies

Lindsay Stein April 25, 2013

Starwood Hotels & Resorts Worldwide has 250 communications staffers around the world, including its global team, divisional and regional leads, and team members for its nine individual hotel properties.

Communicators must dare to be bold

Gideon Fidelzeid May 02, 2013

PR counselors have a huge role to play in not allowing chief executives' uncertainty to manifest itself into tentativeness.

Teens say they avoid Facebook, logos on clothing

Brittaney Kiefer January 17, 2013

The "Taking Stock with Teens" panel at ICR XChange has become an annual conference tradition, drawing large crowds of investors, analysts, and company executives.

McDonald's learns lesson from Twitter campaign

Lindsay Stein January 24, 2012

McDonald's launched a campaign on Twitter this month with the goal of getting consumers talking about the brand in a positive light. But the plan backfired and caused a storm of critical and derogatory tweets.

Costa Crociere blames 'human error' for dramatic accident

Danielle Drolet January 16, 2012

Pier Luigi Foschi, CEO of Carnival's Costa Crociere line, blamed the captain for a widely publicized accident that killed six people aboard its Costa Concordia boat this weekend.