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Consumer News

GM's turn from Super Bowl ads creates PR opportunities

Lindsay Stein May 22, 2012

DETROIT: General Motors' decision to halt its Super Bowl and Facebook advertising will create more opportunities for the automaker to use traditional PR and social media to promote its brands.

Ann Taylor parent hires MSL New York as AOR

Lindsay Stein May 21, 2012

NEW YORK: Ann Inc., the parent company of retail stores Ann Taylor and Loft, has named MSL New York its AOR after a three-round review.

Ogilvy launches behavioral change practice

Lindsay Stein May 16, 2012

WASHINGTON: Ogilvy Public Relations has launched the OgilvyEngage practice with the goal of helping clients enhance their business results and motivate behavioral change among consumers.

Supima taps Hill+Knowlton as AOR

Lindsay Stein May 15, 2012

NEW YORK: Luxury cotton brand Supima has selected Hill+Knowlton Strategies as its first PR AOR following an RFP.

Rodale picks Catalyst to promote Nissan program

Lindsay Stein May 11, 2012

EMMAUS, PA: Rodale, the publisher of magazines such as 'Men's Health,' has chosen Catalyst Public Relations to lead communications for its annual marketing program conducted with Nissan.

Online sweepstakes pumps up omega-3 product line

Tanya Lewis May 18, 2012

Walgreens began selling one of Coromega's omega-3 products nationwide.

MoneyGram extends global holiday magic

Tanya Lewis May 04, 2012

Global money transfer company MoneyGram International began strategically aligning its communications function and global marketing efforts last year.

Newsmaker: Zenia Mucha, The Walt Disney Company

Bernadette Casey May 01, 2012

Whether at the center of New York politics or her current role at a globally beloved brand, Disney's EVP and CCO is a champion of collaboration and honesty.

Lipman's recipe for greater awareness

Brittaney Kiefer April 25, 2012

For the past 70 years, tomato grower Lipman has been known primarily as a b-to-b supplier.

McDonald's learns lesson from Twitter campaign

Lindsay Stein January 24, 2012

McDonald's launched a campaign on Twitter this month with the goal of getting consumers talking about the brand in a positive light. But the plan backfired and caused a storm of critical and derogatory tweets.

Costa Crociere blames 'human error' for dramatic accident

Danielle Drolet January 16, 2012

Pier Luigi Foschi, CEO of Carnival's Costa Crociere line, blamed the captain for a widely publicized accident that killed six people aboard its Costa Concordia boat this weekend.

Lowe's could face boycott after pulling ads

Danielle Drolet December 12, 2011

Retail chain Lowe's could face a boycott after its decision to pull advertising from TLC reality series 'All-American Muslim.'

JCP hopes to revive brand with Martha Stewart alliance

Danielle Drolet December 07, 2011

JCPenney has bought a minority stake in Martha Stewart Living Omnimedia for $38.5 million in an effort to refresh its department store image.

Benetton pulls controversial ad hours after debut

Brittaney Kiefer November 17, 2011

Just hours after launching an ad campaign depicting world leaders kissing, Italian clothing company Benetton pulled the ad showing Pope Benedict XVI locking lips with prominent Egyptian imam Sheik Ahmed al-Tayeb.