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Consumer News

Hamp to leave top PepsiCo comms position

Danielle Drolet January 26, 2012

PURCHASE, NY: Julie Hamp, SVP of consumer relations and CCO of PepsiCo, has resigned her position. She will leave the food and beverage giant on March 2.

Cohn & Wolfe promotes Beck to US consumer head

Lindsay Stein January 23, 2012

NEW YORK: Cohn & Wolfe has promoted Liz Beck to leader of its US consumer practice. She previously served as the agency's EVP and New York consumer practice leader.

Glidden taps Emanate as first PR AOR

Lindsay Stein January 23, 2012

STRONGSVILLE, OH: AkzoNobel Paints has selected Emanate PR as the first AOR for its Glidden Paint brand, following an RFP process.

IPG acquires Nicole Weber, adds firm to Golin network

Lindsay Stein January 19, 2012

CHICAGO: Interpublic Group has acquired German consumer lifestyle agency Nicole Weber Communications, which it will add to GolinHarris' European network.

Ikea retains Lippe Taylor for corporate work

Lindsay Stein January 16, 2012

PLYMOUTH MEETING, PA: Ikea has retained Lippe Taylor as its corporate agency following a competitive review.

Ace Hardware ratchets up business with zombie campaign

Tanya Lewis February 03, 2012

Westlake Ace Hardware challenged digital AOR Bozell to create a unique way to engage consumers and drive website traffic. Bozell answered with a zombie campaign.

Dunkin' Donuts taps into Boston's love of sports to attract new fans

Emory Sullivan February 01, 2012

After being named Dunkin' Donuts AOR in October 2010, RF|Binder launched a three-part effort rooted in Boston, the company's hometown.

Charity takes starring role as eBay launches celebrity auction website

Emory Sullivan February 01, 2012

Amanda Miller, eBay's senior manager of consumer communications, had her "aha!" moment when Justin Bieber's hair was up for bid - earning $40,000 for charity - and searches for Bieber-related items rose 107%.

Memorex remembers family in 50th anniversary initiative

Tanya Lewis February 01, 2012

Memorex, which became well known to consumers in the 1970s as a maker of cassette tapes, turned 50.

McDonald's learns lesson from Twitter campaign

Lindsay Stein January 24, 2012

McDonald's launched a campaign on Twitter this month with the goal of getting consumers talking about the brand in a positive light. But the plan backfired and caused a storm of critical and derogatory tweets.

Costa Crociere blames 'human error' for dramatic accident

Danielle Drolet January 16, 2012

Pier Luigi Foschi, CEO of Carnival's Costa Crociere line, blamed the captain for a widely publicized accident that killed six people aboard its Costa Concordia boat this weekend.

Lowe's could face boycott after pulling ads

Danielle Drolet December 12, 2011

Retail chain Lowe's could face a boycott after its decision to pull advertising from TLC reality series 'All-American Muslim.'

JCP hopes to revive brand with Martha Stewart alliance

Danielle Drolet December 07, 2011

JCPenney has bought a minority stake in Martha Stewart Living Omnimedia for $38.5 million in an effort to refresh its department store image.

Benetton pulls controversial ad hours after debut

Brittaney Kiefer November 17, 2011

Just hours after launching an ad campaign depicting world leaders kissing, Italian clothing company Benetton pulled the ad showing Pope Benedict XVI locking lips with prominent Egyptian imam Sheik Ahmed al-Tayeb.