Consumer News

Verizon promotes FiOS with Super Bowl parties

Aarti Shah February 05, 2010

NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.
 

L.e.i. hosts model contest to 'inspire' teen fans

Alexandra Bruell February 02, 2010

NEW YORK: L.e.i., a Jones Apparel Group brand sold exclusively at Wal-Mart, launched a corporate branding initiative targeting its teen audience through a model contest and partnership with 'Teen Vogue.'
 

Orthodontists pair sports with mouth guards in appeal to kids

Chris Daniels January 29, 2010

ST. LOUIS: The American Association of Orthodontists is preparing for its largest campaign to date with help from former NFL great Emmitt Smith.
 

SanDisk selects H&K to drive lifestyle push

Aarti Shah January 27, 2010

MILPITAS, CA: SanDisk has selected Hill & Knowlton as its consumer AOR, several months after enlisting the agency as its corporate AOR.
 

Recall challenges Toyota comms team

Chris Daniels January 25, 2010

TORRANCE, CA: Toyota Motor Sales says it is using all available channels including social media to communicate its recall of about 2.3 million vehicles owing to accelerator pedals that get stuck.
 

Consumer Features

PR campaign drives sales for Brammo's inaugural electric motorcycle

Tanya Lewis February 05, 2010

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.
 

Top photographers showcase the Extreme Pro's attributes

Tanya Lewis February 01, 2010

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras.
 

Sara Lee's Twitter initiative makes immediate difference

Kimberly Maul February 01, 2010

Sara Lee Deli celebrated National Sandwich Day on November 3 with an effort designed to give back and engage with consumers on Twitter.
 

Post Beijing, Games remain attractive venue for brands

February 01, 2010

With the 2010 Winter Olympics set to begin February 12 in Vancouver, several major sponsors are leveraging their affiliation with the iconic Games in communications efforts.
 

Genworth extols caregivers to boost its message of help

Aarti Shah February 01, 2010

Amid the economic crisis, Genworth Financial launched an integrated campaign to rebuild consumer trust.
 

Consumer Blog Posts

The iPad cometh

Rose Gordon January 27, 2010

If you're a tech nerd, an Apple nerd, or anyone that might care about the future of how consumers will access content (e.g., publishers, marketers), then you might have tuned in to Steve Jobs unveiling of the latest Apple device: the iPad.
 

Edelman nets LinkedIn's India work

Aarti Shah January 07, 2010

In September, we wrote about an RFP that LinkedIn had issued in India, considered one of its fastest growing markets.
 

Did your top social media moments make the lists?

Kimberly Maul December 31, 2009

'Tis the season for Top 10 lists and with social media as a huge trend in 2009, there are inevitably several focused on that, including ones from the 'Los Angeles Times,' the 'Florida Sun-Sentinel,' and 350 Days in a PR Life.
 

'Lovely Bones' the movie aims for young women

Rose Gordon December 28, 2009

Though adults were initially the prime target audience for the movie The Lovely Bones, which is due out in wide release next month, Paramount Pictures is now aiming for young women.
 

Nestle warned by FDA over health claims

Jaimy Lee December 22, 2009

Another consumer packaged goods company is facing questions from the Food and Drug Administration (FDA) about its marketing of health claims.
 
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