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Consumer News

Millennial moms feel 'overlooked' by marketing

Sarah Shearman June 18, 2013

NEW YORK: Millennial generation mothers are highly influential and connected, spending more than 17 hours per week on social networks, but they consider themselves "overlooked" by marketing, according to research from Weber Shandwick.

Whirlpool brings on Ketchum as AOR

Lindsay Stein June 17, 2013

BENTON HARBOR, MI: Whirlpool has selected Ketchum as PR AOR for its Whirlpool, Maytag, and Amana brands, as well as its Affresh and Whirlpool Water Filtration businesses. The company had worked with Peppercomm for the past seven years.

Conair brings on Kaplow for product launch

Lindsay Stein June 14, 2013

EAST WINDSOR, NJ: Kitchenware and personal care product maker Conair has selected Kaplow after an RFP to help it launch a hair appliance in the coming weeks.

MidAmerican Energy hires Groehler as head of comms

Lindsay Stein June 12, 2013

DES MOINES, IA: MidAmerican Energy Holdings Company, a fuel-source producer and transporter, has appointed Kelly Groehler as its first head of communications.

Legrand taps Sharp for corp comms, Adorne Collection

Lindsay Stein June 12, 2013

WEST HARTFORD, CT: Electrical and network infrastructure company Legrand North America has tapped Sharp Communications as AOR for corporate communications and its just-launched Adorne Collection.

Born Free differentiates from competition with savvy PR

Tanya Lewis June 14, 2013

Born Free launched BPA- and PVC-free baby-feeding products in the late 1990s.

Risks of electronic pickpocketing highlighted by Identity Stronghold

Janelle Hawthorne June 01, 2013

Identity Stronghold looked to create awareness about identity theft and positioned its radio frequency identification (RFID) security sleeve products as the solution.

Hackathon: 16 Handles creates Snapchat buzz

Sarah Shearman June 01, 2013

Photo-chatting app Snapchat has created a lot of buzz, but so far brands have been slow to jump on board.

Alberto VO5 makes strong comeback with Salon Series

Lindsay Stein June 01, 2013

Alberto VO5 has been on the market for more than 50 years, but for the last decade, the brand has been asleep in terms of engaging consumers.

P&G CEO steps down amid investor criticism

Lindsay Stein May 24, 2013

Procter & Gamble chairman and CEO Bob McDonald has stepped down from his role after pressure from activist investor Bill Ackman, among other critics.

Communicators must dare to be bold

Gideon Fidelzeid May 02, 2013

PR counselors have a huge role to play in not allowing chief executives' uncertainty to manifest itself into tentativeness.

Teens say they avoid Facebook, logos on clothing

Brittaney Kiefer January 17, 2013

The "Taking Stock with Teens" panel at ICR XChange has become an annual conference tradition, drawing large crowds of investors, analysts, and company executives.

McDonald's learns lesson from Twitter campaign

Lindsay Stein January 24, 2012

McDonald's launched a campaign on Twitter this month with the goal of getting consumers talking about the brand in a positive light. But the plan backfired and caused a storm of critical and derogatory tweets.

Costa Crociere blames 'human error' for dramatic accident

Danielle Drolet January 16, 2012

Pier Luigi Foschi, CEO of Carnival's Costa Crociere line, blamed the captain for a widely publicized accident that killed six people aboard its Costa Concordia boat this weekend.