FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.

SAN FRANCISCO: FICO, best known for its credit scores, has restructured its global agency relationships to more strategically position the company to consumer and b-to-b audiences.

DENVER: Quiznos hired Shift Communications as consumer AOR, effective January 2010.

MINNEAPOLIS: Best Buy has issued an RFP that would consolidate, and expand, the agency PR work around its two holiday campaigns.

WASHINGTON: Toyota's appearance at a series of Congressional hearings this week has already resulted in some much anticipated testimony, with industry insiders pointing to a practiced communications strategy to groom the automaker's top two executives testifying.

IRVING, TX: The Boy Scouts of America has launched a year-long campaign around its 100th Anniversary aimed at reversing its membership decline.

DENVER: AOL has selected 104 West Partners as AOR for MapQuest, to reenergize the brand.

CAMARILLO, CA: New sporting goods manufacturer XProtex is targeting mommy bloggers in its first product launch, teaming up with Dotted Line Communications for the campaign.

WASHINGTON: Toyota Motor Sales has hired two PR firms in DC, as it prepares to be grilled about the safety of its vehicles at congressional hearings later this month.

NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.