GM's turn from Super Bowl ads creates PR opportunities

May 22, 2012

DETROIT: General Motors' decision to halt its Super Bowl and Facebook advertising will create more opportunities for the automaker to use traditional PR and social media to promote its brands.
 

Ann Taylor parent hires MSL New York as AOR

May 21, 2012

NEW YORK: Ann Inc., the parent company of retail stores Ann Taylor and Loft, has named MSL New York its AOR after a three-round review.
 

Ogilvy launches behavioral change practice

May 16, 2012

WASHINGTON: Ogilvy Public Relations has launched the OgilvyEngage practice with the goal of helping clients enhance their business results and motivate behavioral change among consumers.
 

Supima taps Hill+Knowlton as AOR

May 15, 2012

NEW YORK: Luxury cotton brand Supima has selected Hill+Knowlton Strategies as its first PR AOR following an RFP.
 

Rodale picks Catalyst to promote Nissan program

May 11, 2012

EMMAUS, PA: Rodale, the publisher of magazines such as 'Men's Health,' has chosen Catalyst Public Relations to lead communications for its annual marketing program conducted with Nissan.
 

Zappos starts PR agency search, hires VaynerMedia for social media

May 10, 2012

HENDERSON, NV: Online shoe and apparel retailer Zappos has issued an RFP for a PR AOR. The company also selected VaynerMedia as its first social media agency.
 

Capital Grille parent Darden conducts RFP

May 08, 2012

ORLANDO, FL: Darden Restaurants' Specialty Restaurant Group is conducting an RFP for an agency partner to promote its Capital Grille, Seasons52, Bahama Breeze, and Eddie V's chains.
 

MSLGroup promotes Vitola, Beaudoin to director roles

May 07, 2012

NEW YORK: MSLGroup New York has promoted Denise Vitola to practice director for consumer health and personal care and Scott Beaudoin to practice director for consumer.
 

Sur La Table selects M Booth as AOR

May 04, 2012

SEATTLE: Kitchenware company Sur La Table has selected M Booth as AOR after an RFP.
 

Merrick names Carmichael Lynch Spong its first AOR

April 27, 2012

MINNEAPOLIS: Merrick Pet Care has appointed Carmichael Lynch Spong as its first AOR after an RFP.
 

Southwest picks Edelman to streamline outreach

April 27, 2012

DALLAS: Southwest Airlines has hired Edelman for a one-year project to streamline communications within its various community outreach programs.
 

US consumers draw back support of causes

April 26, 2012

NEW YORK: US consumers are doing less to support societal causes because of the unsteady economy, according to Edelman's 2012 "goodpurpose" study.
 

Sbarro hires Fishman as it fights back from Chapter 11

April 25, 2012

MELVILLE, NY: A year after filing for Chapter 11 bankruptcy protection, Italian quick service restaurant chain Sbarro has named Fishman Public Relations its AOR after an RFP.
 

Organic egg company taps C&W as it goes national

April 13, 2012

MONROE, NH: Farming company Pete & Gerry's Organic Eggs has selected Cohn & Wolfe as its PR AOR following an RFP.
 

Stanley Steemer names Coyne first PR AOR

April 12, 2012

DUBLIN, OH: Cleaning services company Stanley Steemer has named Coyne PR its first PR AOR after an RFP involving four agencies.
 

Ogilvy hires Edelman veteran Markson as consumer president

April 11, 2012

NEW YORK: Ogilvy PR Worldwide has named Mitch Markson, a 21-year veteran of Edelman, president of its global consumer marketing practice and chief creative officer for purpose branding, two newly-created positions.
 

Abine names RF|Binder first PR agency of record

April 10, 2012

BOSTON: Online privacy technology provider Abine has selected RF|Binder Partners as its first PR AOR following an RFP.
 

Visit Florida seeks firms to reach diverse audiences

April 05, 2012

TALLAHASSEE, FL: Visit Florida is looking for communications agencies that can help it reach out to black and Hispanic consumers.
 

Formula wins JDate account

April 05, 2012

BEVERLY HILLS, CA: Online personals company Spark Networks has selected Formula PR as AOR for Jewish dating website JDate, following a review.
 

Union, advocacy groups fight chicken-inspection changes

April 05, 2012

WASHINGTON: The American Federation of Government Employees and various advocacy groups are drawing attention to a pending federal policy that they say would make chicken less safe to eat.
 

Baby-care brand NUK hires H+K as AOR

April 04, 2012

MIAMI: Baby-care company NUK USA has hired H+K Strategies as its AOR.
 

Aston Martin names Porter Novelli AOR in China

April 02, 2012

NEW YORK: Luxury car brand Aston Martin has selected Porter Novelli as its AOR in China after an RFP process.
 

Popchips leverages sports stars for charity campaign

March 30, 2012

SAN FRANCISCO: All-natural potato chip company popchips has launched a campaign to help consumers donate to charities in each of its 16 key markets in the US and Canada with the help of professional athletes.
 

Beef industry fights 'pink slime' claims

March 29, 2012

WASHINGTON: The US beef industry is fighting back against claims that "pink slime" oozes through its products.
 

Tupperware selects RF|Binder as global AOR

March 28, 2012

ORLANDO, FL: Tupperware Brands has named RF|Binder Partners its global PR AOR.
 

Banfi Vintners selects M Booth as first AOR

March 20, 2012

NEW YORK: Wine importer Banfi Vintners has named M Booth its first PR AOR after a competitive RFP process that began last fall.
 

Aqua Lung taps Formula as agency partner

March 19, 2012

VISTA, CA: Diving equipment manufacturer Aqua Lung has selected Formula PR as its agency partner to increase national brand awareness.
 

Unilever's Mathieu pledges to make marketing 'noble'

March 14, 2012

NEW YORK: Marketers should stop thinking of people as consumers, shoppers, and targets and view them as human beings, said Unilever marketing SVP Marc Mathieu on Wednesday at the ANA/WFA Global Marketing Conference in New York.
 

Coke, Pepsi fight recipe-change reports

March 09, 2012

ATLANTA and PURCHASE, NY: Cola giants Coca-Cola and PepsiCo are pushing back against media reports that say they are changing the recipes for their beverages to comply with California state laws.
 

Husqvarna names Ketchum US AOR

March 08, 2012

ATLANTA: Outdoor lawn and garden equipment company Husqvarna has selected Ketchum as AOR for its US business.
 

Jaguar to take 'Feel Alive' effort social at SXSW

March 02, 2012

MAHWAH, NJ: Jaguar Land Rover will boost the consumer outreach and social media components of its global "Feel Alive" initiative at the annual South by Southwest music and film festival.
 

Newegg selects Finn Partners as AOR

March 02, 2012

CITY OF INDUSTRY, CA: Online electronics retailer Newegg has named Finn Partners its AOR as it expands its media-outreach strategy to include consumer outlets.
 

Phonak taps Ketchum as US AOR after review

February 29, 2012

WARRENVILLE, IL: Hearing technology manufacturer Phonak has selected Ketchum as its PR AOR in the US following a review.
 

SCA Americas taps Burson as PR partner for Tork

February 24, 2012

PHILADELPHIA: Personal hygiene products manufacturer SCA Americas has selected Burson-Marsteller as its agency partner for its Tork brand after an RFP.
 

Saban picks Burson for brand awareness, event work

February 13, 2012

LOS ANGELES: Burson-Marsteller, hired by entertainment properties company Saban Brands last year as agency partner, will manage an event for the business at this week's Toy Fair industry conference.
 

Moms trust brand sites more than social channels

February 08, 2012

BOSTON: Mothers trust brands' websites more than their Facebook pages, according to research conducted by 360 Public Relations and shopping site Cool Mom Picks.
 

Nutrisystem picks Impression Partners as AOR

February 06, 2012

HORSHAM, PA: Weight-loss products and services company Nutrisystem has named recently launched firm Impression Partners its PR AOR after an agency review.
 

Hamp to leave top PepsiCo comms position

January 26, 2012

PURCHASE, NY: Julie Hamp, SVP of consumer relations and CCO of PepsiCo, has resigned her position. She will leave the food and beverage giant on March 2.
 

Cohn & Wolfe promotes Beck to US consumer head

January 23, 2012

NEW YORK: Cohn & Wolfe has promoted Liz Beck to leader of its US consumer practice. She previously served as the agency's EVP and New York consumer practice leader.
 

Glidden taps Emanate as first PR AOR

January 23, 2012

STRONGSVILLE, OH: AkzoNobel Paints has selected Emanate PR as the first AOR for its Glidden Paint brand, following an RFP process.
 

IPG acquires Nicole Weber, adds firm to Golin network

January 19, 2012

CHICAGO: Interpublic Group has acquired German consumer lifestyle agency Nicole Weber Communications, which it will add to GolinHarris' European network.
 

Ikea retains Lippe Taylor for corporate work

January 16, 2012

PLYMOUTH MEETING, PA: Ikea has retained Lippe Taylor as its corporate agency following a competitive review.
 

Weber's Morales joins Hill+Knowlton Strategies as NY consumer leader

January 10, 2012

NEW YORK: Hill+Knowlton Strategies has hired former Weber Shandwick VP Sergio Morales to serve as SVP and head of its New York consumer marketing practice.
 

MWW wins Eventbrite AOR account

January 09, 2012

SAN FRANCISCO: Eventbrite, a self-service ticketing platform, has hired MWW Group as AOR.
 

Weber wins Amway R&D work

January 05, 2012

ADA, MI: Direct selling company Amway has selected Weber Shandwick to work on a research and development project, following an RFP.
 

MTV chooses 'Power of 12' as new election year slogan

December 20, 2011

NEW YORK: MTV has ditched the "Choose or Lose" slogan it used to promote its campaign coverage for two decades in favor of the "Power of 12."
 

McDonald's Advertising Cooperative hires Shift

December 20, 2011

BOSTON: The McDonald's Advertising Cooperative, which represents about 300 restaurants in the New England region, has hired Shift Communications as its AOR for PR and social media.
 

Scholastic boosts 'Bookprints' campaign

December 19, 2011

NEW YORK: Scholastic is conducting the "One Million Bookprints for One Million Books" campaign to extend the reach of its donation efforts.
 

Grassroots campaign wants Google out of Chamber

December 16, 2011

WASHINGTON: Grassroots consumer group SumOfUs.org is pressuring Google to drop out of the US Chamber of Commerce.
 

WPP creates 'team Lincoln' for Ford luxury brand

December 15, 2011

WPP today unveiled a boutique agency to service the Lincoln brand of its client Ford.
 

Brooks Sports seeks AOR

December 15, 2011

BOTHELL, WA: Brooks Sports, an athletic shoe and apparel manufacturer, has issued an RFP seeking an AOR to lead traditional PR efforts.
 

Glidden Paint issues RFP for first PR AOR

November 22, 2011

STRONGSVILLE, OH: AkzoNobel Paints has issued an RFP in search of an AOR for its Glidden Paint brand.
 

GNC searching for agency to bolster consumer outreach

November 21, 2011

PITTSBURGH: Nutritional supplement retailer GNC is searching for a PR agency to boost consumer engagement.
 

Cheerios, USO 'Cheer' military families

November 18, 2011

MINNEAPOLIS: General Mills' Cheerios brand and the USO have rolled out the "Cheer" campaign, encouraging consumers to send postcards to military families.
 

Tullamore Dew engages consumers with 'Irish True'

November 17, 2011

NEW YORK: Tullamore Dew Irish Whiskey, a William Grant & Sons brand, has kicked off its first consumer-facing global communications campaign.
 

Women the new focus at La-Z-Boy

November 16, 2011

MONROE, MI: Furniture retail and manufacturing company La-Z-Boy is shifting its strategy to reach women between 25 and 45 years old.
 

Qualcomm names Formula PR AOR

November 15, 2011

SAN DIEGO: Qualcomm Enterprise Services, a software and technology provider for fleet management, has hired Formula PR as its US AOR following an informal review process that began in July.
 

Cargill names Weber AOR for food security efforts

November 11, 2011

MINNEAPOLIS: Agricultural company Cargill has named Weber Shandwick AOR for food security.
 

Brand USA searches for comms leader after launch

November 10, 2011

WASHINGTON: Brand USA is searching for a director of communications to help the organization determine its external PR needs for a global tourism marketing effort slated for next March.
 

Social media trust is key for boosting brand authenticity

November 09, 2011

NEW YORK: Christine Cea, director of marketing communications at Unilever, said Wednesday that trust is key for increasing brand authenticity.
 

Creating influential content is about listening first

November 08, 2011

NEW YORK: The key to creating integrated and influential content is listening to key audiences first, said David Tinson, VP of integrated communications at EA Sports.
 

John Deere takes 'Project Can Do' to Facebook

November 04, 2011

OLATHE, KS: John Deere's agriculture and turf division has launched a Facebook component for its "Project Can Do" CSR initiative.
 

DailyCandy appoints Howard VP, communications

November 03, 2011

NEW YORK: DailyCandy has promoted Meredith Howard to VP of communications.
 

Domino's hires RLPR as first Hispanic AOR

October 24, 2011

ANN ARBOR, MI: Domino's Pizza has selected RL Public Relations (RLPR) as its first Hispanic AOR.
 

Formula PR wins Ormco AOR account

October 21, 2011

ORANGE, CA: Ormco Corporation, a manufacturer of orthodontics products, has hired Formula PR as its North American AOR.
 

Joico hires Allison & Partners as AOR

October 20, 2011

SANTA CLARA, CA: Professional hair-care brand Joico has hired Allison & Partners as AOR for consumer PR. The selection followed a competitive review.
 

Burson appoints Hall to lead Ford team

October 19, 2011

NEW YORK: Burson-Marsteller has hired Laura Hall as managing director for its US consumer practice and head of the agency's Ford Motor Company global consumer team.
 

Burson-Marsteller creates philanthropic group

October 14, 2011

NEW YORK: Burson-Marsteller has launched a specialty group to help clients translate their philanthropic efforts to consumers.
 

RIM CEO apologizes for service outage

October 13, 2011

NEW YORK: Research In Motion (RIM) boosted its customer communications efforts on Thursday, following widespread outages and disruptions to its BlackBerry service this week.
 

Whirlpool joins 'It Gets Better' LGBT effort

October 12, 2011

BENTON HARBOR, MI: Whirlpool has joined a campaign to fight bullying of LGBT youth.
 

Window Covering Safety Council boosts digital

October 03, 2011

NEW YORK: The Window Covering Safety Council, which created its first Facebook page last month, has bolstered its use of social media for the 2011 iteration of its annual baby safety initiative.
 

Allen to step down as Ogilvy consumer MD

September 29, 2011

NEW YORK: Samantha Allen, MD of Ogilvy PR's global consumer marketing practice, will leave the agency at the end of the week.
 

Coinstar taps MWW as corporate comms AOR

September 28, 2011

BELLEVUE, WA: Coinstar, the owner of automated retail platforms including Redbox, has hired MWW Group as its corporate communications AOR after a competitive review.
 

Retail trade group rolls out yearlong jobs campaign

September 20, 2011

WASHINGTON: The National Retail Federation is targeting the general public and Capitol Hill by instigating its first yearlong advocacy campaign, aimed at pushing its jobs, innovation, and consumer value agenda.
 

360 PR hires Bratskeir for NY expansion

September 20, 2011

BOSTON: Boston-based PR firm 360 Public Relations is moving into New York City and has appointed Rob Bratskeir EVP and GM of the new office.
 

Cigna green-lights consumer-facing biz strategy

September 19, 2011

BLOOMFIELD, CT: Cigna, a worldwide health insurer, is rolling out an integrated media campaign based on its new global business strategy, targeted at individual consumers with a customization twist.
 

Subaru of America hires MWW as AOR

September 14, 2011

CHERRY HILL, NJ: Subaru of America has chosen MWW Group as its AOR, with initial work to include promotion of the automaker's 2012 Impreza via traditional and social media.
 

Cargill upfront about second turkey recall

September 12, 2011

WICHITA, KS: Cargill has expanded its recall on ground turkey products to the company's Springdale, AR facility, following a possible salmonella contamination--the second such recall in two months.
 

Grey Goose toasts five years at US Open

September 01, 2011

NEW YORK: Bacardi USA flagship brand Grey Goose is toasting its fifth year as promotional partner of the 2011 US Open Tennis Championships along with a signature cocktail and other fanfare.
 

Coyne PR tapped as AOR for two Playmates Toys brands

August 29, 2011

EL SEGUNDO, CA: Coyne PR was appointed by Playmates Toys as AOR for its Teenage Mutant Ninja Turtles and Hearts for Hearts Girls brands.
 

Wilson hires Steck, brings in CGPR

August 25, 2011

CHICAGO: Wilson Sporting Goods brought in Mike Steck as global director of marketing for its racquet sports division and hired CGPR to help with new initiatives.
 

PR pros weigh in on Burger King's decision to drop the 'King'

August 23, 2011

MIAMI: Burger King's decision to drop the King mascot was applauded by PR executives, who said the fast food chain needs to shift its marketing strategy to promote its healthier food options.
 

Formula PR to sweeten Snap Infusion's US debut

August 23, 2011

ANDOVER, MA: Formula PR has been hired by Snap Infusion, a maker of healthy candy alternatives, to support its national launch as North American AOR.
 

New Mexico Tourism to issue RFP this fall

August 19, 2011

SANTA FE, NM: In an effort to attract more visitors to the "Land of Enchantment," the New Mexico Tourism Department will issue a national RFP for long-term PR support this fall, said Monique Jacobson, cabinet secretary.
 

O'Malley Hansen wins three Hanes brands

August 12, 2011

WINSTON SALEM, NC: O'Malley Hansen Communications has been named AOR for Hanesbrands' intimate apparel lines Bali, Playtex, and Wonderbra, following a competitive RFP process.
 

Formula PR wins Swiss Army electronics account

August 12, 2011

MONROE, CT: Victorinox Swiss Army has selected Formula PR to lead PR work for its electronics division, with an emphasis on driving exposure for the iconic brand in the consumer technology space.
 

Adidas launches integrated back-to-school campaign

August 11, 2011

PORTLAND, OR: Adidas has launched its "All Originals" back-to-school campaign following positive feedback from its spring initiative.
 

Weber Shandwick wins L.L.Bean anniversary account

August 11, 2011

NEW YORK: L.L.Bean has chosen Weber Shandwick for the company's 100th anniversary project, following an RFP process involving five agencies.
 

CJ Foods hires Formula PR as North American AOR

August 11, 2011

NEW YORK: Formula PR has been selected as the North American AOR for Korean cuisine distributor CJ Foods, with a primary focus on increasing awareness and exposure of the region's eats.
 

Easton Bell Sports hires Moore to lead corp comms

August 10, 2011

VAN NUYS, CA: Easton Bell Sports, a sports equipment designer and developer, recently hired Laura Moore as SVP of corporate communications.
 

Kmart targets US Hispanics via new YouTube series

August 10, 2011

HOFFMAN ESTATES, IL: Kmart has launched its first original Spanish-language video series on YouTube, called "Madres y Comadres," to connect with Hispanic moms this back-to-school shopping season.
 

Kraft comms unchanged despite coming split

August 05, 2011

NORTHFIELD, IL: Kraft Foods will keep its in-house communications and PR structure unchanged for at least a year despite an upcoming company split.
 

Cargill responds to turkey recall

August 04, 2011

MINNETONKA, MN: Cargill is working with government bodies and tapping social media channels to provide transparency in response to the recall of 36 million pounds of ground turkey.
 

Sears appoints Woo as CMO

August 03, 2011

HOFFMAN ESTATES, IL: Sears Holdings Corporation has hired Monica Woo as VP and CMO of the company, starting August 15.
 

Timberland aims for transparency with new CSR portal

August 02, 2011

STRATHAM, NH: Timberland has launched a new corporate social responsibility (CSR) communications portal in an effort to keep an open dialogue with consumers and stakeholders.
 

Redbox winning customers off Netflix prices

August 01, 2011

OAKBROOK TERRACE, IL: Twenty-two percent of Netflix customers will be discontinuing their subscriptions, and out of those dropped subscribers, 57% plan to switch to Redbox, according to new findings.
 

Old Spice says Fabio campaign hit high marks

July 29, 2011

CINCINNATI: Despite skepticism from various media sources, Procter & Gamble's Old Spice insists the "Mano a Mano in El Baño" campaign is a success, and it has the numbers to back it up.
 

Hunter PR to support foreign food brands' US debut

July 29, 2011

NEW YORK: New Zealand King Salmon and the Korean Food Foundation have hired Hunter Public Relations to handle their entrance into the US market.
 

HarperCollins issues RFI for agency

July 29, 2011

NEW YORK: Publishing company HarperCollins, a News Corp. subsidiary, issued an RFI on Monday to find an agency to support its communications efforts.
 

Zeno Group wins Unilever's Lipton account

July 28, 2011

NEW YORK: Unilever has confirmed that Zeno Group won the Lipton account, which was previously handled by Ogilvy PR Worldwide.
 
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