Nutrisystem picks Impression Partners as AOR

February 06, 2012

HORSHAM, PA: Weight-loss products and services company Nutrisystem has named recently launched firm Impression Partners its PR AOR after an agency review.
 

Hamp to leave top PepsiCo comms position

January 26, 2012

PURCHASE, NY: Julie Hamp, SVP of consumer relations and CCO of PepsiCo, has resigned her position. She will leave the food and beverage giant on March 2.
 

Cohn & Wolfe promotes Beck to US consumer head

January 23, 2012

NEW YORK: Cohn & Wolfe has promoted Liz Beck to leader of its US consumer practice. She previously served as the agency's EVP and New York consumer practice leader.
 

Glidden taps Emanate as first PR AOR

January 23, 2012

STRONGSVILLE, OH: AkzoNobel Paints has selected Emanate PR as the first AOR for its Glidden Paint brand, following an RFP process.
 

IPG acquires Nicole Weber, adds firm to Golin network

January 19, 2012

CHICAGO: Interpublic Group has acquired German consumer lifestyle agency Nicole Weber Communications, which it will add to GolinHarris' European network.
 

Ikea retains Lippe Taylor for corporate work

January 16, 2012

PLYMOUTH MEETING, PA: Ikea has retained Lippe Taylor as its corporate agency following a competitive review.
 

Weber's Morales joins Hill+Knowlton Strategies as NY consumer leader

January 10, 2012

NEW YORK: Hill+Knowlton Strategies has hired former Weber Shandwick VP Sergio Morales to serve as SVP and head of its New York consumer marketing practice.
 

MWW wins Eventbrite AOR account

January 09, 2012

SAN FRANCISCO: Eventbrite, a self-service ticketing platform, has hired MWW Group as AOR.
 

Weber wins Amway R&D work

January 05, 2012

ADA, MI: Direct selling company Amway has selected Weber Shandwick to work on a research and development project, following an RFP.
 

MTV chooses 'Power of 12' as new election year slogan

December 20, 2011

NEW YORK: MTV has ditched the "Choose or Lose" slogan it used to promote its campaign coverage for two decades in favor of the "Power of 12."
 

McDonald's Advertising Cooperative hires Shift

December 20, 2011

BOSTON: The McDonald's Advertising Cooperative, which represents about 300 restaurants in the New England region, has hired Shift Communications as its AOR for PR and social media.
 

Scholastic boosts 'Bookprints' campaign

December 19, 2011

NEW YORK: Scholastic is conducting the "One Million Bookprints for One Million Books" campaign to extend the reach of its donation efforts.
 

Grassroots campaign wants Google out of Chamber

December 16, 2011

WASHINGTON: Grassroots consumer group SumOfUs.org is pressuring Google to drop out of the US Chamber of Commerce.
 

WPP creates 'team Lincoln' for Ford luxury brand

December 15, 2011

WPP today unveiled a boutique agency to service the Lincoln brand of its client Ford.
 

Brooks Sports seeks AOR

December 15, 2011

BOTHELL, WA: Brooks Sports, an athletic shoe and apparel manufacturer, has issued an RFP seeking an AOR to lead traditional PR efforts.
 

Glidden Paint issues RFP for first PR AOR

November 22, 2011

STRONGSVILLE, OH: AkzoNobel Paints has issued an RFP in search of an AOR for its Glidden Paint brand.
 

GNC searching for agency to bolster consumer outreach

November 21, 2011

PITTSBURGH: Nutritional supplement retailer GNC is searching for a PR agency to boost consumer engagement.
 

Cheerios, USO 'Cheer' military families

November 18, 2011

MINNEAPOLIS: General Mills' Cheerios brand and the USO have rolled out the "Cheer" campaign, encouraging consumers to send postcards to military families.
 

Tullamore Dew engages consumers with 'Irish True'

November 17, 2011

NEW YORK: Tullamore Dew Irish Whiskey, a William Grant & Sons brand, has kicked off its first consumer-facing global communications campaign.
 

Women the new focus at La-Z-Boy

November 16, 2011

MONROE, MI: Furniture retail and manufacturing company La-Z-Boy is shifting its strategy to reach women between 25 and 45 years old.
 

Qualcomm names Formula PR AOR

November 15, 2011

SAN DIEGO: Qualcomm Enterprise Services, a software and technology provider for fleet management, has hired Formula PR as its US AOR following an informal review process that began in July.
 

Cargill names Weber AOR for food security efforts

November 11, 2011

MINNEAPOLIS: Agricultural company Cargill has named Weber Shandwick AOR for food security.
 

Brand USA searches for comms leader after launch

November 10, 2011

WASHINGTON: Brand USA is searching for a director of communications to help the organization determine its external PR needs for a global tourism marketing effort slated for next March.
 

Social media trust is key for boosting brand authenticity

November 09, 2011

NEW YORK: Christine Cea, director of marketing communications at Unilever, said Wednesday that trust is key for increasing brand authenticity.
 

Creating influential content is about listening first

November 08, 2011

NEW YORK: The key to creating integrated and influential content is listening to key audiences first, said David Tinson, VP of integrated communications at EA Sports.
 

John Deere takes 'Project Can Do' to Facebook

November 04, 2011

OLATHE, KS: John Deere's agriculture and turf division has launched a Facebook component for its "Project Can Do" CSR initiative.
 

DailyCandy appoints Howard VP, communications

November 03, 2011

NEW YORK: DailyCandy has promoted Meredith Howard to VP of communications.
 

Domino's hires RLPR as first Hispanic AOR

October 24, 2011

ANN ARBOR, MI: Domino's Pizza has selected RL Public Relations (RLPR) as its first Hispanic AOR.
 

Formula PR wins Ormco AOR account

October 21, 2011

ORANGE, CA: Ormco Corporation, a manufacturer of orthodontics products, has hired Formula PR as its North American AOR.
 

Joico hires Allison & Partners as AOR

October 20, 2011

SANTA CLARA, CA: Professional hair-care brand Joico has hired Allison & Partners as AOR for consumer PR. The selection followed a competitive review.
 

Burson appoints Hall to lead Ford team

October 19, 2011

NEW YORK: Burson-Marsteller has hired Laura Hall as managing director for its US consumer practice and head of the agency's Ford Motor Company global consumer team.
 

Burson-Marsteller creates philanthropic group

October 14, 2011

NEW YORK: Burson-Marsteller has launched a specialty group to help clients translate their philanthropic efforts to consumers.
 

RIM CEO apologizes for service outage

October 13, 2011

NEW YORK: Research In Motion (RIM) boosted its customer communications efforts on Thursday, following widespread outages and disruptions to its BlackBerry service this week.
 

Whirlpool joins 'It Gets Better' LGBT effort

October 12, 2011

BENTON HARBOR, MI: Whirlpool has joined a campaign to fight bullying of LGBT youth.
 

Window Covering Safety Council boosts digital

October 03, 2011

NEW YORK: The Window Covering Safety Council, which created its first Facebook page last month, has bolstered its use of social media for the 2011 iteration of its annual baby safety initiative.
 

Allen to step down as Ogilvy consumer MD

September 29, 2011

NEW YORK: Samantha Allen, MD of Ogilvy PR's global consumer marketing practice, will leave the agency at the end of the week.
 

Coinstar taps MWW as corporate comms AOR

September 28, 2011

BELLEVUE, WA: Coinstar, the owner of automated retail platforms including Redbox, has hired MWW Group as its corporate communications AOR after a competitive review.
 

Retail trade group rolls out yearlong jobs campaign

September 20, 2011

WASHINGTON: The National Retail Federation is targeting the general public and Capitol Hill by instigating its first yearlong advocacy campaign, aimed at pushing its jobs, innovation, and consumer value agenda.
 

360 PR hires Bratskeir for NY expansion

September 20, 2011

BOSTON: Boston-based PR firm 360 Public Relations is moving into New York City and has appointed Rob Bratskeir EVP and GM of the new office.
 

Cigna green-lights consumer-facing biz strategy

September 19, 2011

BLOOMFIELD, CT: Cigna, a worldwide health insurer, is rolling out an integrated media campaign based on its new global business strategy, targeted at individual consumers with a customization twist.
 

Subaru of America hires MWW as AOR

September 14, 2011

CHERRY HILL, NJ: Subaru of America has chosen MWW Group as its AOR, with initial work to include promotion of the automaker's 2012 Impreza via traditional and social media.
 

Cargill upfront about second turkey recall

September 12, 2011

WICHITA, KS: Cargill has expanded its recall on ground turkey products to the company's Springdale, AR facility, following a possible salmonella contamination--the second such recall in two months.
 

Grey Goose toasts five years at US Open

September 01, 2011

NEW YORK: Bacardi USA flagship brand Grey Goose is toasting its fifth year as promotional partner of the 2011 US Open Tennis Championships along with a signature cocktail and other fanfare.
 

Coyne PR tapped as AOR for two Playmates Toys brands

August 29, 2011

EL SEGUNDO, CA: Coyne PR was appointed by Playmates Toys as AOR for its Teenage Mutant Ninja Turtles and Hearts for Hearts Girls brands.
 

Wilson hires Steck, brings in CGPR

August 25, 2011

CHICAGO: Wilson Sporting Goods brought in Mike Steck as global director of marketing for its racquet sports division and hired CGPR to help with new initiatives.
 

PR pros weigh in on Burger King's decision to drop the 'King'

August 23, 2011

MIAMI: Burger King's decision to drop the King mascot was applauded by PR executives, who said the fast food chain needs to shift its marketing strategy to promote its healthier food options.
 

Formula PR to sweeten Snap Infusion's US debut

August 23, 2011

ANDOVER, MA: Formula PR has been hired by Snap Infusion, a maker of healthy candy alternatives, to support its national launch as North American AOR.
 

New Mexico Tourism to issue RFP this fall

August 19, 2011

SANTA FE, NM: In an effort to attract more visitors to the "Land of Enchantment," the New Mexico Tourism Department will issue a national RFP for long-term PR support this fall, said Monique Jacobson, cabinet secretary.
 

O'Malley Hansen wins three Hanes brands

August 12, 2011

WINSTON SALEM, NC: O'Malley Hansen Communications has been named AOR for Hanesbrands' intimate apparel lines Bali, Playtex, and Wonderbra, following a competitive RFP process.
 

Formula PR wins Swiss Army electronics account

August 12, 2011

MONROE, CT: Victorinox Swiss Army has selected Formula PR to lead PR work for its electronics division, with an emphasis on driving exposure for the iconic brand in the consumer technology space.
 

Adidas launches integrated back-to-school campaign

August 11, 2011

PORTLAND, OR: Adidas has launched its "All Originals" back-to-school campaign following positive feedback from its spring initiative.
 

Weber Shandwick wins L.L.Bean anniversary account

August 11, 2011

NEW YORK: L.L.Bean has chosen Weber Shandwick for the company's 100th anniversary project, following an RFP process involving five agencies.
 

CJ Foods hires Formula PR as North American AOR

August 11, 2011

NEW YORK: Formula PR has been selected as the North American AOR for Korean cuisine distributor CJ Foods, with a primary focus on increasing awareness and exposure of the region's eats.
 

Easton Bell Sports hires Moore to lead corp comms

August 10, 2011

VAN NUYS, CA: Easton Bell Sports, a sports equipment designer and developer, recently hired Laura Moore as SVP of corporate communications.
 

Kmart targets US Hispanics via new YouTube series

August 10, 2011

HOFFMAN ESTATES, IL: Kmart has launched its first original Spanish-language video series on YouTube, called "Madres y Comadres," to connect with Hispanic moms this back-to-school shopping season.
 

Kraft comms unchanged despite coming split

August 05, 2011

NORTHFIELD, IL: Kraft Foods will keep its in-house communications and PR structure unchanged for at least a year despite an upcoming company split.
 

Cargill responds to turkey recall

August 04, 2011

MINNETONKA, MN: Cargill is working with government bodies and tapping social media channels to provide transparency in response to the recall of 36 million pounds of ground turkey.
 

Sears appoints Woo as CMO

August 03, 2011

HOFFMAN ESTATES, IL: Sears Holdings Corporation has hired Monica Woo as VP and CMO of the company, starting August 15.
 

Timberland aims for transparency with new CSR portal

August 02, 2011

STRATHAM, NH: Timberland has launched a new corporate social responsibility (CSR) communications portal in an effort to keep an open dialogue with consumers and stakeholders.
 

Redbox winning customers off Netflix prices

August 01, 2011

OAKBROOK TERRACE, IL: Twenty-two percent of Netflix customers will be discontinuing their subscriptions, and out of those dropped subscribers, 57% plan to switch to Redbox, according to new findings.
 

Old Spice says Fabio campaign hit high marks

July 29, 2011

CINCINNATI: Despite skepticism from various media sources, Procter & Gamble's Old Spice insists the "Mano a Mano in El Baño" campaign is a success, and it has the numbers to back it up.
 

Hunter PR to support foreign food brands' US debut

July 29, 2011

NEW YORK: New Zealand King Salmon and the Korean Food Foundation have hired Hunter Public Relations to handle their entrance into the US market.
 

HarperCollins issues RFI for agency

July 29, 2011

NEW YORK: Publishing company HarperCollins, a News Corp. subsidiary, issued an RFI on Monday to find an agency to support its communications efforts.
 

Zeno Group wins Unilever's Lipton account

July 28, 2011

NEW YORK: Unilever has confirmed that Zeno Group won the Lipton account, which was previously handled by Ogilvy PR Worldwide.
 

Ketchum forms strategic alliance with Harrison & Shriftman

July 22, 2011

NEW YORK: Harrison & Shriftman, which works with clients such as Grey Goose and BlackBerry, has entered into a strategic alliance with Ketchum, a sister Omnicom Group agency.
 

Zumba picks MWW to push into consumer markets

July 21, 2011

NEW YORK: MWW Group has been hired as AOR for Zumba Fitness, a company that in the last 10 years has expanded from a dance-fitness program into the consumer space, with licensed apparel, games, and more.
 

Social media motivates Aircell rebranding

July 18, 2011

ITASCA, IL: Aircell, a company that provides Wi-Fi services for airlines across the country, has rebranded itself as Gogo after observing consumers' affinity for the in-flight title on social media networks.
 

Summer's Eve engages social media to change public dialogue

July 18, 2011

LYNCHBURG, VA: Hygiene products company Summer's Eve launched a new campaign today aimed at empowering women and changing public communications about the female body through social media outreach.
 

Domino's sees results from social media efforts

July 15, 2011

ANN ARBOR, MI: Domino's Pizza is reaping the rewards of an increased focus on in-house efforts to reinvent the brand through social media.
 

Positec selects RF|Binder as US AOR

July 15, 2011

NEW YORK: Positec, a worldwide power tools company, has selected RF|Binder Partners as its US AOR, following a competitive search that began in December 2010.
 

Intel and Discovery team up for multi-platform series

July 14, 2011

SILVER SPRING, MD: Intel has partnered with Discovery Communications for a global multimedia series, launching what Intel predicts will be one of its largest PR campaigns of the next three years.
 

Kmart adds celebs to Latina blogger community

July 14, 2011

NEW YORK: Hispanic celebrities, including Sofia Vergara and Cristina Saralegui, will soon be lending their voice and presence to Kmart's Latina Smart blogger community, which launched this May.
 

Heineken USA to target Hispanics with new venue

July 13, 2011

NEW YORK: Heineken USA continues its push into the growing Hispanic market with the debut of a pop-up performance space and art gallery, called The Spot, in New York City's Nolita neighborhood tonight.
 

ThisNext and Lucky partner for online shopping

July 13, 2011

SANTA MONICA, CA: ThisNext.com, an interactive shopping website, and Conde Nast's Lucky magazine have partnered to make online shopping a more social experience for consumers.
 

Dell to shift brand into enterprise solutions

July 13, 2011

NEW YORK: Dell is launching a multi-faceted campaign dubbed "The power to do more" to transform its brand from a hardware provider into a company offering a full solution of enterprise and business capabilities.
 

Unilever's Slim Fast goes to GolinHarris

July 13, 2011

NEW YORK: Unilever has confirmed that GolinHarris won the Slim Fast account, which was previously handled by Ogilvy PR Worldwide.
 

Febreze launches multimedia campaign

July 12, 2011

CINCINNATI: Febreze, a Procter & Gamble brand, has launched the new Breathe Happy campaign, featuring significant social media outreach and live events.
 

7-Eleven expands anniversary campaign

July 11, 2011

DALLAS: 7-Eleven is celebrating its 84th anniversary today by offering free slurpees to US and Canadian customers, along with a new outreach campaign that amplifies its multimedia efforts.
 

Hillshire Farm launches campaign aimed at women

July 08, 2011

NEW YORK: Hillshire Farm, a Sara Lee brand, has launched its new "So Good. They'll Think It's For Them" campaign aimed at women.
 

Entenmann's to continue working with social media gaffe firm

July 07, 2011

NEW YORK: Baked-goods company Entenmann's will continue to work with the social media agency responsible for the recent Casey Anthony Twitter gaffe conducted in its name.
 

McDonald's to host Olympics webcast

July 06, 2011

OAK BROOK, IL: With the McDonald's London 2012 Olympic Games a year away, the fast food giant has decided to host a live global media webcast on July 20 to explain its sponsorship campaign.
 

Janzoon taps Rose Communications as AOR

June 28, 2011

HOBOKEN, NJ: Rose Communications has been appointed AOR for Janzoon, a Web-to-print destination that offers personalized stationery, following an informal RFP issued in late May.
 

New study reveals "likes" don't always result in sales

June 21, 2011

NEW YORK: Although many consumers say they are more likely to buy a product if the brand supports a cause, a new study reports that barely one in five are putting their money where their mouth is.
 

Zapwater wins Topshop account

Michelle Lodge June 20, 2011

CHICAGO: The fashion-forward clothing retailer Topshop and Topman has retained Zapwater Communications to handle all PR and events for the September opening of its Chicago store.
 

Asylum PR to support Bearpaw Footwear's new lines

June 20, 2011

LAKE TAHOE, CA: Asylum Public Relations has been hired by Bearpaw Footwear to handle PR with a focus on expanding the brand's presence in the US market.
 

Sojern shortlists candidates in RFP process

June 20, 2011

OMAHA, NE: Sojern has shortlisted five candidates to provide PR, branding, communications, and media support for its digital advertising solutions targeted at travelers.
 

Mirabel Hotel Group hires Arieff as AOR

June 20, 2011

SAN FRANCISCO: Arieff Communications has been tapped as AOR for the Mirabel Hotel Group, which operates a number of hotels and dining establishments in Northern California.
 

Formula PR to reinvigorate Pert Plus as AOR

June 20, 2011

DANBURY, CT: Formula PR was named AOR for Pert Plus, a brand that is reemerging this summer as the "regular guy's" shampoo through new packaging, and more.
 

Sealy folds PR into overall strategy

June 15, 2011

TRINITY, NC: With a new communications team in place, Sealy has placed a greater emphasis on integrating PR into its overall marketing strategy.
 

Mr. Bubble marks 50 years with bubble bath bash

June 14, 2011

MINNEAPOLIS: Mr. Bubble is hosting the world's largest bubble bath event at the Water Park of America, with Axiom Communications handling the PR.
 

Frigidaire, Gowalla team up for fresh food summer campaign

June 13, 2011

CHARLOTTE, NC: Frigidaire has partnered with Gowalla to spread awareness of farm-to-table foods this summer through a social media effort tied to Save the Children.
 

Talenti Gelato selects RF|Binder as AOR

June 10, 2011

NEW YORK: RF|Binder Partners was hired as AOR for Dallas-based Talenti Gelato e Sorbetto, following a search.
 

Formula PR wins AOR work for DTS

June 09, 2011

CALABASAS, CA: DTS, a global provider of branded entertainment audio technologies, appointed Formula PR as its AOR following an RFP that was issued at the beginning of the year.
 

Quaker launches talent search campaign

June 08, 2011

NEW YORK: Quaker Chewy Granola Bars, with the help of Edelman Public Relations, is launching the Quaker Chewy Superstar Search today, a nationwide singing competition designed to provide parents with a platform to showcase their kids' vocal talents.
 

P&G engages Gain's Facebook fans with video contest

June 07, 2011

CINCINNATI, OH: In an effort to engage Gain's more than 525,000 Facebook fans, P&G has rolled out the "Smell Like a Million Bucks Contest," asking consumers to submit videos on the social media platform explaining why they use the detergent, and more.
 

Charlotte hires agency to support tourism campaign

June 03, 2011

CHARLOTTE, NC: The Charlotte Regional Visitors Authority is rolling out a tourism campaign, and has tapped Eric Mower and Associates to handle its advertising and digital marketing.
 

3M Display and Graphics hires Cohn & Wolfe

June 01, 2011

NEW YORK: 3M Display and Graphics has tapped Cohn & Wolfe to introduce a variety of software technologies throughout the next 12 months.
 

Vitamix takes on Rosetta as interactive AOR

Michelle Lodge May 31, 2011

OLMSTEAD TOWNSHIP, OH: The high-performance blending-equipment company Vitamix has hired Rosetta Marketing Group as the company's first interactive AOR after a competitive review.
 

McDonald's names Coffing SVP of corporate relations

May 31, 2011

OAK BROOK, IL: McDonald's Corporation promoted Bridget Coffing to SVP of corporate relations. She will report to CEO Jim Skinner.
 

Green Mountain taps Sloane for financial, corporate PR

May 25, 2011

NEW YORK: Green Mountain Coffee Roasters has announced the hire of Sloane & Company to handle its strategic financial and corporate PR, following a competitive RFP that was issued last fall.
 
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