Mobile Version
Subscribe
Issue Archive
Contact Us
About Us
Advertise
Home
News
Analysis
Briefs
Sectors
Features
Editorial Calendar
Gloves Off
Habits
Lowdown
Main Features
Master Class
Newsmakers
On the Beat
Opinions
Q&A
Reports
40 Under 40
Agency Business Report
Book of Lists
Career Guide
Cause Survey
Corporate Survey
Editors' Choice
Media Survey
Power List
Salary Survey
Social Media Survey
Case Studies
Campaigns
Dashboard
Launch Pad
PR Play
Pro Bono Campaigns
Blogs
PRWeek Tumblr
The Cycle
Julia Hood's Blog
PRWeek Insider
Steve Barrett on PR
Trail Watch
Whitepapers
Multimedia
Videos
Podcasts
Polls
Events
The PRWeek Conference
PRWeek Dashboard Virtual Event
Diversity Distinction in PR Awards
PRWeek Virtual Talent Summit
PRWeek Awards 2012
NEXT Conference
Roundtables
Webcasts
PRWeek Lab
Jobs
Directory
Subscribe
Subscribe Now
Customer Service
Newsletters
Buy Special Reports
Hot Topics:
PRWeek Awards 2012
Dashboard
Healthcare
Consumer
Technology
Media
Public Affairs
Corporate
RSS
|
Login
|
Register
Consumer Research
Pepsi wins Super Bowl 'meaningful' tweet contest
Lindsay Stein
February 07, 2012
WASHINGTON: Pepsi's advertising saw the highest number of "meaningful" Twitter mentions during the Super Bowl, according to research conducted by Edelman subsidiary StrategyOne.
Marketers must adjust to changing family unit
Lindsay Stein
October 25, 2011
Two-thirds of gay fathers are more likely to purchase products marketed to them with their sexual orientation in mind, according to Edelman's Marketing to the Modern Family study.
Campbell's updates iconic soup labels
Aarti Shah
February 17, 2010
Campbell Soup is altering its iconic soup labels to help increase its soup sales by 2% over the next two years, reports 'The Wall Street Journal.'
Most Popular
Most Emailed
Most Recent
P&G's Hassall to retire; CPG giant to restructure comms
Porter picked by HHS to conduct $20m campaign
Critical Mention offers self-service solution to broadcast monitoring
Zuckerberg stays true to his brand, despite complaints
JPMorgan puts execs front and center as it deals with crisis
Porter's Oliver joins Powell Tate as public affairs SVP
Ann Taylor parent hires MSL New York as AOR
GM shifts to content creation strategy on Facebook
GM's turn from Super Bowl ads creates PR opportunities
LexisNexis picks C&W for risk unit awareness
P&G's Hassall to retire; CPG giant to restructure comms
Porter picked by HHS to conduct $20m campaign
Federal volunteerism agency hires GMMB for recruitment work
GM shifts to content creation strategy on Facebook
Ten tips every PR pro must master when emailing clients
HHS-Porter campaign draws the right's ire
LexisNexis picks C&W for risk unit awareness
Minneapolis tradition epitomizes "good business"
Online sweepstakes pumps up omega-3 product line
Zuckerberg stays true to his brand, despite complaints
Struggling Best Buy names Furman its comms chief
AppSense selects Horn for US comms
Hassall shaped P&G's future comms in three-year tenure
Sleeping giant Japan is about to wake up
GM shifts to content creation strategy on Facebook
IPO glitches to challenge NASDAQ's status
A campaign worthy of a Dundie award
'Everyone else is doing it' is no social strategy
Ten tips every PR pro must master when emailing clients
The PR Week - May 24, 2012
Popular Topics
Account Win
Advertising
Agency
AOR
Brief
Campaign
Consumer
Corporate
Crisis Communications
CSR
Digital
Events
Facebook
Health And Wellness
Healthcare
Investor Relations
Marketing
New Hire
News Brief
News Briefs
People Move
Public Affairs
RFP
Social Media
Technology