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Consumer Packaged Goods

Promotion in Motion hires 5W Public Relations

Frank Washkuch April 23, 2012

CLOSTER, NJ: Confection and snack maker Promotion in Motion has hired 5W Public Relations.

Pepsi and Seed Media anger science bloggers

Christina Donnelly July 08, 2010

ScienceBlogs, a blogging website operated privately by Seed Media, features writing from its network of science bloggers.

Modern branding campaigns develop a nostalgic feeling

Alexandra Bruell July 01, 2010

Marketers don't need a time machine to understand that the familiar and simpler past connects with consumers.

Big ideas aren't always the most meaningful

Doug Spong June 30, 2010

The mother of all creative awards just wrapped up this week.

Kraft's Yeatman to move to Washington

Jaimy Lee June 22, 2010

WASHINGTON: Kraft Foods announced that Perry Yeatman, SVP of corporate affairs, will move to the Washington office, with the government and public affairs team in that office reporting to her.

Sealed Air clarifies that Bubble Wrap is a brand

Tanya Lewis April 16, 2010

While most people recognize Bubble Wrap, some are unaware that it is a brand name and not just a generic term for the packaging material.

Pantene's rebrand takes an interactive approach

Alexandra Bruell April 02, 2010

CINCINNATI: Procter & Gamble's Pantene brand kicked off the first in a series of marketing efforts to promote the May roll out of its rebranded haircare products, dubbed "customized collections."

Cartoonist captures SXSW's odd artistic, corporate mix

Dave Armon March 15, 2010

A presentation by a corporate product manager-turned-cartoonist Tom Fishburne, senior marketing director of Europe at Method Products, captured the complex vibe of this week's SXSW Interactive conference.

Campbell's updates iconic soup labels

Aarti Shah February 17, 2010

Campbell Soup is altering its iconic soup labels to help increase its soup sales by 2% over the next two years, reports 'The Wall Street Journal.'

BPA to get another look from the FDA

Rose Gordon January 20, 2010

In a reversal, the FDA said last week that it was concerned about the use of the chemical compound BPA present in some consumer plastics, such as baby bottles.

Nestle warned by FDA over health claims

Jaimy Lee December 22, 2009

Another consumer packaged goods company is facing questions from the Food and Drug Administration (FDA) about its marketing of health claims.

Mountain Dew continues "Dew-mocracy" campaign

Kimberly Maul December 15, 2009

PepsiCo's Mountain Dew is in the middle of its latest Dew-mocracy Campaign, putting the fate of new Mtn Dew products in the hands of consumers and devoted Dew fans.

Playtex names GolinHarris US AOR

Alexandra Bruell November 06, 2009

WESTPORT, CT: Playtex Products has selected GolinHarris as its AOR for North America, following a competitive review.

P&G's Cheer brand gets help from 'soap' star

Chris Daniels November 06, 2009

CINCINNATI: Procter & Gamble has launched an online soap opera to promote its Cheer laundry detergent.

Kimberly-Clark adds new director of corp. comms

Aarti Shah October 21, 2009

DALLAS: Kimberly-Clark has hired Kay Jackson as director of corporate communications.

P&G, Kimberly-Clark both directing new sustainability campaigns

Chris Daniels October 09, 2009

CINCINNATI: Procter & Gamble has announced the launch of its largest ever program aimed at educating US consumers about sustainable consumer packaged goods products.

Roll International launches pistachio campaign

Jaimy Lee October 05, 2009

LOS ANGELES: Roll International, which owns one of the largest pistachio brands in the world, is using D-list celebrities to drum up interest in pistachios and encourage Americans to incorporate the nuts into an everyday diet.

Porter adds Woolite to Reckitt portfolio

Aarti Shah October 04, 2009

NEW YORK: Woolite has selected Porter Novelli to work with it on upcoming campaigns, expanding the agency's relationship with parent company Reckitt Benckiser.

Soda tax critics fight early

Jaimy Lee October 02, 2009

While much of the news attention regarding health issues has focused on healthcare reform, the idea of a soda tax, applied to sugar-sweetened drinks, is slowly moving from a fringe issue to a noticeable concern for the country's largest beverage companies.

Origins freshens up its recycling program to boost in-store traffic

Alexandra Bruell October 01, 2009

Amid growing concern about effective recycling of consumer-goods packaging, skin- care brand Origins launched an in-store cosmetic packaging recycling program.

Sara Lee taps into social media to promote deli meats

Kimberly Maul September 16, 2009

DOWNERS GROVE, IL: Sara Lee Deli is building consumer relationships with its brands through a multi-dimensional social media campaign aimed at moms.

Rémy Martin selects Morris & King

Rose Gordon August 31, 2009

NEW YORK: Rémy Cointreau USA selected The Morris & King Co. to handle PR for its largest brand, Rémy Martin USA, which produces cognacs.

Campbell's promotes revised iconic tomato soup

Jaimy Lee August 21, 2009

CAMDEN, NJ: The Campbell Soup Company is using taste and health-based messaging to promote its new tomato soup brand, which has a third less sodium, with Baby Boomers, while also reassuring customers that the classic soup has the same taste.

Popchips goes on the road to promote brand and its new flavors

Kimberly Maul June 30, 2009

SAN FRANCISCO: Popchips, the maker of all-natural potato chips, is kicking off the summer with a few new flavors and a mobile snack tour in key cities.

Once loyal consumers defecting from CPG brands

Tonya Garcia June 22, 2009

ST. PETERSBURG, FL: One-third of the average consumer packaged goods (CPG's) brands' loyal customers defected between 2007 and 2008, with possible deep revenue costs, according to the results of the Losing Loyalty, The Consumer Defection Dilemma study.