Consumer Input

Customer service used to mean a toll-free number or a counter at the back of a store, but with businesses becoming increasingly tech-savvy, the customer service landscape is heading more and more in the social media sphere, which may not always be a good thing.

"We're looking for big ideas." I would guess I've heard that phrase from clients and colleagues 1,500 times over the last 20 years.

PepsiCo's Mountain Dew is in the middle of its latest Dew-mocracy Campaign, putting the fate of new Mtn Dew products in the hands of consumers and devoted Dew fans.