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Consumer Engagement

Ann Taylor parent hires MSL New York as AOR

Lindsay Stein May 21, 2012

NEW YORK: Ann Inc., the parent company of retail stores Ann Taylor and Loft, has named MSL New York its AOR after a three-round review.

Reversing the Times Square effect

Liz Kaplow, Kaplow May 18, 2012

I love to sit across the table from someone and just talk.

Brands increasingly get in on the game to reach consumers

Beth Krietsch April 01, 2012

As brands experiment with consumer engagement tactics online, gamification is a rising trend that, when used correctly, can lead to positive business and behavioral results.

Social-savvy fans enter Major League Baseball's 'Fan Cave'

Lindsay Stein March 26, 2012

NEW YORK: Major League Baseball has amped up its social media and fan-engagement efforts with its second annual "Fan Cave" initiative.

Brands must build dialogue, says Coke marketing chief

Lindsay Stein March 14, 2012

NEW YORK: Brands should focus on eliciting expressions from consumers rather than impressions, said Joe Tripodi, EVP and chief marketing and commercial officer at Coca-Cola.

Unilever's Axe targets women for new product line

Lindsay Stein February 28, 2012

ENGLEWOOD CLIFFS, NJ: Unilever personal care brand Axe has boosted its interaction with women after launching a line of products targeting them.

Zevia selects Extension PR to boost brand awareness

Lindsay Stein February 23, 2012

LOS ANGELES: Zevia, a diet soda brand that uses the natural sweetener Stevia, has tapped Extension PR as its first AOR after a review process.

Onyx Spirits teams up with Adams & Knight

Lindsay Stein February 15, 2012

AVON, CT: Onyx Spirits has hired agency Adams & Knight to increase awareness about its Onyx Moonshine product.

Kreller joins Lippe Taylor as first fashion, lifestyle VP

Lindsay Stein February 13, 2012

NEW YORK: Lippe Taylor has hired Eric Kreller, former managing supervisor and group account director at Bromley Group, as its first fashion and lifestyle VP.

P&G uses Facebook, grassroots in CSR program

Lindsay Stein February 10, 2012

CINCINNATI: Procter & Gamble has launched a Facebook page and corporate social responsibility initiative for its Children's Safe Drinking Water program.

Brands inspire consumers to take part in creative process

Beth Krietsch February 01, 2012

Brands are relying more on user-generated content in their campaigns as a way to better engage consumers.

Lenovo to build 'brand personality' in US

Lindsay Stein January 30, 2012

RALEIGH, NC: Chinese technology company Lenovo is enhancing its consumer outreach in the US with experiential and emotional marketing.

Ball Park targets women by poking fun at 'guy time'

Lindsay Stein January 24, 2012

CHICAGO: Sara Lee is targeting women by promoting its Ball Park hot-dog brand as the No. 1 food for men.

TaylorMade appeals to 'Driver Love' to promote club

Lindsay Stein January 11, 2012

CARLSBAD, CA: TaylorMade Golf Company is promoting its R11S driver by appealing to consumers' emotions with the "Driver Love" campaign.

Papa John's employee fired for racial slur on receipt

Lindsay Stein January 09, 2012

Pizza chain Papa John's fired one of its New York City employees after he or she described a customer using an ethnic slur on her receipt.

Butterfinger takes to the big screen to engage consumers

Tanya Lewis January 01, 2012

Butterfinger and AOR GolinHarris broke new ground on the consumer-engagement front with Butterfinger the 13th, an original comedy-horror short film.

Cause efforts foster stronger relationships with consumers

Lindsay Stein January 01, 2012

With the ability to closely follow companies on Facebook, Twitter, and other social media sites, consumers are becoming increasingly invested in and connected to their favorite brands.

Companies that listen are new harbinger for success

Bob Feldman, PulsePoint Group December 29, 2011

The new year will bring a growing realization among corporate executives everywhere that the underlying catalyst behind Occupy Wall Street, the Arab Spring, and other forms of protest will actually begin to impact the private sector.

Adidas gives fans inside access with corporate blog

Lindsay Stein November 18, 2011

Adidas has launched its first corporate blog, giving fans and consumers an inside look at the behind-the-scenes happenings of the company.

Women the new focus at La-Z-Boy

Lindsay Stein November 16, 2011

MONROE, MI: Furniture retail and manufacturing company La-Z-Boy is shifting its strategy to reach women between 25 and 45 years old.

Corporations adjust to growing consumer control

Lindsay Stein November 09, 2011

NEW YORK: The media landscape is changing, with digital outlets cutting into the market share of mainstream organizations, but many company goals remain the same, Dan Abrams, legal analyst for ABC News and founder of Abrams Media, said Wednesday.

Pepsi employs three-step global, regional strategy

Lindsay Stein November 08, 2011

NEW YORK: Simon Lowden, CMO of Pepsi Beverages Co., said Tuesday that his company blends global and regional marketing with a three-stage engagement model.

Burson creates brand sponsorship specialty

Lindsay Stein November 01, 2011

NEW YORK: Burson-Marsteller has launched the "Fan Experience" offering to help brands interact with consumers through sponsorships.

Orbit, Bright Pink launch cancer prevention effort

Lindsay Stein October 28, 2011

CHICAGO: Wrigley's Orbit gum brand and nonprofit Bright Pink are conducting an awareness campaign to encourage women to protect themselves against breast cancer.