Community Service

Popchips leverages sports stars for charity campaign

March 30, 2012

SAN FRANCISCO: All-natural potato chip company popchips has launched a campaign to help consumers donate to charities in each of its 16 key markets in the US and Canada with the help of professional athletes.
 

MyGoodDeed honors 9/11 by facilitating acts of kindness

November 01, 2011

Strategic creative consultancy GOOD/Corps sought to turn the 10th anniversary of 9/11 into the largest day of charitable service in US history.
 

Facebook app gives MilkPEP its largest digital connection

September 01, 2010

When MilkPEP planned its 2010 initiative in support of its Building Strong Families strategy, it knew it needed a greater social media voice.
 

Basketball is getting personal

November 12, 2009

While more sports teams are going the digital and social media route, the New Jersey Nets basketball team is still working in-person community events as a way to connect with fans.
 
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