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College students

Hofstra PR student dies in standoff with intruder

Lindsay Stein May 20, 2013

HEMPSTEAD, NY: Andrea Rebello, a 21-year-old public relations major at Hofstra University, died on Friday during a shootout between a police officer and a home intruder who held her at gunpoint.

Big Ten brings on Weber as conference grows its ranks

Lindsay Stein April 16, 2013

CHICAGO: The Big Ten Conference has selected Weber Shandwick as its PR agency partner to help the collegiate sports league with communications initiatives as it expands.

Brands' March Madness plan: mix digital and fun

Lindsay Stein March 22, 2013

NEW YORK: Brands are mixing social media with traditional outreach and a bit of fun to target the millions of sports fans and college alumni watching the NCAA Men's Basketball Championship Tournament, which will run through April 8.

Paid internships ensure PR attracts the best young talent

Francis Ingham, PRCA March 01, 2013

In January, the Public Relations Consultants Association (PRCA), the UK's PR trade body, asked members to join our campaign to end unpaid internships by paying at least the minimum wage to interns.

Campus students targeted with meaningful campaigns

Lindsay Stein February 01, 2013

College students are a diverse set of consumers many brands want to engage, particularly those on campus, but in order to stand out marketers have to go beyond promotional programs to make brands relevant.

Digital, local movement ensures candidates 'Don't Forget Education'

Peter Kauffman, College Board February 01, 2013

Chances are if you have heard of the College Board, you know us as "the SAT guys." While standardized tests are an important part of what we do, they are not the only thing.

Notre Dame's reputation Hail Mary

Sean Smith, Porter Novelli January 23, 2013

Fans of Notre Dame's sports teams have always believed they had a secret weapon on their side: the luck of the Irish.

Play-Doh engages college students with art initiative

Lindsay Stein October 03, 2012

Hasbro's Play-Doh brand has named 21-year-old Ian Williams as its "Official Play-Doh Artist of the Year," following a sculpture contest that began in May with the Rhode Island School of Design.

Buy-in from top schools helps new online courses tell story

Virgil Dickson October 01, 2012

Does the benefit of pursuing higher education outweigh the drawbacks?

Her Campus, U by Kotex join up for fashion initiative

Lindsay Stein September 26, 2012

BOSTON: Her Campus, an online community for female college students, has teamed up with Kimberly-Clark's new U by Kotex brand to launch College Fashion Week 2012.

For goodness sake, think of the children

Mike Hatcliffe, Ogilvy Public Relations August 31, 2012

We in the PR profession have to find ways to begin a conversation with bright and ambitious young people a lot earlier in their college lives.

Textbook rental saves students big bucks

Tanya Lewis June 01, 2012

Neebo.com, a division of the Nebraska Book Company that launched in January 2011, rents and sells college textbooks.

Graduates' fears should fuel universities to boost outreach

Bernadette Casey June 01, 2012

It's been a lot of years since I graduated college as a journalism student.

Are college graduates ready for the real PR world?

Reg Rowe, Idea Grove June 01, 2012

When I speak to college journalism, PR, or communications classes, I start with an exercise I call "The Dirty Dozen."

Tennessee taps Walker + Associates for college savings campaign

Virgil Dickson May 17, 2012

MEMPHIS, TN: The Tennessee Department of Treasury has hired Walker + Associates to encourage state residents to invest in "Section 529" education cost-savings plans.

Omnicom agencies launch marketing fellowship

Lindsay Stein November 15, 2011

ATLANTA: Omnicom Group agencies BBDO Atlanta, Porter Novelli, Ketchum, and Fleishman-Hillard have created a marketing fellowship at the University of Georgia's Grady College.

Her Campus, Intel pitch college audiences

Lindsay Stein October 10, 2011

BOSTON: Her Campus, an online magazine for female college students, partnered with technology company Intel Corporation for an event-driven campaign.

Add a liberal dose of graduates

Jenny Moede, Waggener Edstrom May 30, 2011

Over the next few months, hundreds of thousands of newly minted college graduates will step boldly, or nervously, into the workforce.

Hiring for creativity

Karen Strauss, Ketchum May 26, 2011

Assessing job applicants can feel as chancy as deciding which chocolate to pick from among many in a boxed assortment.

Interns and game-changing

Tom Biro, Allison & Partners May 26, 2011

As I write this, the spring semester at many colleges and universities has ended, lending students of all types of fields to internships at companies big and small, including a significant number of those interested in communications.

BofA has the right idea

Tonya Garcia September 11, 2008

Today we posted a story about Bank of America's efforts to help college students with financial literacy. Coincidentally, the Wall Street J ournal has...