NEW YORK: Edelman has hired Joanne Colan, a broadcast and digital media personality, as SVP and senior content strategist.
Reporting to Nancy Rucheinski, global vice chair and chief innovation officer, and Russel Dubner, president of Edelman New York, Colan will work to improve clients' visual storytelling capabilities and aid the firm's content initiatives. She will emphasize short-form sharable video.
Colan has media experience as a broadcast and digital personality, writer, and producer. She will train staff on embedding visual storytelling into day-to-day client work, creating sharable short-form video and identifying innovative content creators to partner with the firm.
Previously, Colan spent three years as lead writer and host of Rocketboom, a web news videoblog. She also worked as co-host of Discovery's Planet Green series Dean of Invention. Colan has also worked with MTV, BBC, Fine Living Network, Euronews, and M6 Network.