Coca-Cola

Brands must build dialogue, says Coke marketing chief

Lindsay Stein March 14, 2012

NEW YORK: Brands should focus on eliciting expressions from consumers rather than impressions, said Joe Tripodi, EVP and chief marketing and commercial officer at Coca-Cola.

Coke, Pepsi fight recipe-change reports

Lindsay Stein March 09, 2012

ATLANTA and PURCHASE, NY: Cola giants Coca-Cola and PepsiCo are pushing back against media reports that say they are changing the recipes for their beverages to comply with California state laws.

Leveraging US' burgeoning love affair with soccer

Lori George Billingsley June 11, 2010

For the next month, the world will tune in to watch the 2010 FIFA World Cup, arguably the biggest sporting event on the planet.

Comms leaders discuss Atlanta-area companies' digital outreach

Frank Washkuch October 02, 2008

During CNN’s 2007 YouTube primary debates, the network’s PR staffers monitored about 50 blogs, then fed comments to producers for “real-time reaction,” said Jennifer...

Coke employees blog from Beijing Games

Rose Gordon August 08, 2008

It's no surprise that Coca-Cola, as a long-time sponsor of the Olympics, created a massive PR, advertising, and marketing campaign when the Games made a...

Coke bulks up its health, wellness messaging with fitness show

Michael Bush December 28, 2007

Coke announced today that it has entered into a two-year sponsorship agreement with on-demand fitness network, Exercise TV. The agreement takes effect on the...