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CMO

Video: John Ellett, nFusion

Steve Barrett May 17, 2013

PRWeek editor-in-chief Steve Barrett speaks with John Ellett, CEO of nFusion and author of "The CMO Manifesto," about the convergence of multiple disciplines and changes in organizational models.

ASPire appoints Reed as comms, marketing head

Lindsay Stein May 14, 2013

TAMPA, FL: Retirement plans provider ASPire Financial Services has hired Shelia Reed to lead communications and marketing at the company.

Michelman to depart Visa amid marcomms restructure

Lindsay Stein April 17, 2013

FOSTER CITY, CA: Doug Michelman, Visa's global head of corporate relations, will exit the company at the end of next month amidst a restructuring of its communications and marketing departments.

Crocs promotes Sackmann to marketing chief

Lindsay Stein April 03, 2013

NIWOT, CO: Shoe manufacturer Crocs has promoted VP of marketing Andy Sackmann to CMO.

CMO Q&A: Anand Chandrasekher, Qualcomm

Lindsay Stein April 01, 2013

Qualcomm's Anand Chandrasekher talks to Lindsay Stein about being in the mobile technology game for almost 30 years and newfound success.

Zipcar names Harrington CMO

Brittaney Kiefer March 05, 2013

CAMBRIDGE, MA: Zipcar has hired Brian Harrington as EVP and CMO.

Integrated execution

Chris Daniels February 01, 2013

Whether they are navigating a course for a company in a rapidly evolving media environment or persuading buy-in from the C-suite, the challenges are plentiful for today's CMOs.

Target marketing

Steve Barrett February 01, 2013

Marketing is now about turning brands into content producers, rather than creating 30-second ads. Steve Barrett talks to Target CMO Jeff Jones about content, risk taking, and bucking the CMO turnover trend.

The Road to Integration [INFOGRAPHIC]

February 01, 2013

A handy infographic about marketing and communications, including the challenge being set marketers by the C-suite and fast facts about budgets, key learnings, and the role of the CMO.

CMO Q&A: Stacy Martinet, Mashable

Lindsay Stein February 01, 2013

Mashable CMO Stacy Martinet talks to Lindsay Stein about how the brand is using its website to further engage the connected generation.

American marketers are bullish about 2013

Steve Barrett January 25, 2013

One of the most exciting developments in PR and communications is the greater access in-house and agency teams have to marketing budgets that were once the sole jurisdiction of the advertising community.

It's about conversations...and everyone's talking

Ed Keller, Keller Fay Group January 11, 2013

McKinsey calls word of mouth the most "disruptive force in marketing," and CMO surveys suggest that investment in social marketing will rise.

CMO Q&A: David Cumberbatch, ACT

Lindsay Stein January 01, 2013

David Cumberbatch, chief strategy marketing officer at ACT, talks to Lindsay Stein about reinventing the 50-year-old educational nonprofit.

CCOs, CMOs disagree on social media ownership: study

Brittaney Kiefer December 03, 2012

NEW YORK: As corporate communications and marketing become more integrated within companies, professionals from both functions still disagree over who has ownership of social media, according to a survey by Makovsky + Company.

CMO Q&A: Ann Lewnes, Adobe

Steve Barrett December 01, 2012

Adobe's CMO of global marketing Ann Lewnes talks to Steve Barrett about helping clients and agencies demonstrate marketing effectiveness.

Former Carol's Daughter CMO debuts own firm

Lindsay Stein November 09, 2012

NEW YORK: Olivia Scott-Perkins, former CMO of beauty product brand Carol's Daughter, has launched her own New York-based marcomms consultancy, Omerge Alliances.

CMO Q&A: Jacqueline Parkes, Major League Baseball (Extended)

Lindsay Stein October 01, 2012

Jacqueline Parkes, Major League Baseball CMO, talks to Lindsay Stein about how social media has been a game changer for fans.

AMEX's Peggy Maher joins Barclaycard as CMO

Brittaney Kiefer September 26, 2012

WILMINGTON, DE: Barclaycard US, Barclays' credit card business in the US, has appointed Peggy Maher to lead marketing and communications.

Why you must attend PRWeek's 2012 conference

Steve Barrett August 17, 2012

PRWeek has long championed the need for communications to be taken seriously at the CEO and C-suite level of businesses and organizations.

Chandrasekher joins Qualcomm as CMO

Lindsay Stein August 06, 2012

SAN DIEGO: Mobile technology company Qualcomm has appointed Anand Chandrasekher as CMO.

Mohegan Sun names Bork CMO

Lindsay Stein August 03, 2012

UNCASVILLE, CT: Mohegan Sun has appointed CMO of Hard Rock Hotel and Casino Brian Bork as the destination's new CMO.

CMO Q&A: Kurt Kane, Pizza Hut (extended)

Lindsay Stein August 01, 2012

Kurt Kane, CMO of Pizza Hut, talks to Lindsay Stein about how the fast-food giant is approaching public relations with a new outlook

Goldberg exits Porter Novelli after just six months

Virgil Dickson June 12, 2012

NEW YORK: Michael Goldberg has left his post as senior partner and global CMO of Porter Novelli after six months.

Sbarro CMO steps down as brand refreshes image

Lindsay Stein June 06, 2012

MELVILLE, NY: Sbarro CMO Mark Censoprano has left the company after serving as its marketing leader for two and a half years.

Former AlixPartners CMO starts own firm

Lindsay Stein April 06, 2012

NEW YORK: AlixPartners CMO Peter Cosco has left the consulting firm to start his own outsourcing agency called 4Forces Group, specializing in business development and marketing services.