Client Relationship

The rewards and risks of social media engagement

Michael Lasky, Davis & Gilbert May 11, 2012

Social media offers potentially lucrative opportunities for PR agencies.
 

No such thing as over-rehearsing

Dan Orsborn, Orsborn Partners May 04, 2012

The pitch team has been working madly for weeks on a major RFP that could, should you win it, make the difference between a good and a great year for your agency.
 

Should clients be more understanding about potential account conflicts?

April 25, 2012

With three PR agency giants now reporting more than $500 million in revenue, client conflicts will increasingly be an industry issue going forward.
 

Selling in great ideas

Margaret Booth, M Booth & Associates April 13, 2012

There can be nothing more frustrating than having a great idea that colleagues or clients don't believe has merit.
 

The secret to new business: puppies

Katy Lachky, Crocs April 06, 2012

As a dog lover and longtime PR practitioner, I've seen the many parallels between the prospect of owning a puppy and how agencies must manage client work.
 

Video: March Communications

March 30, 2012

PRWeek's Rose Gordon speaks with Cheryl Gale and Martin Jones, managing partners of March Communications, about the PR market in Boston and client conflicts in technology.
 

Definition of 'client conflict' remains elusive

January 20, 2012

Agencies are still struggling to specify what constitutes a client conflict, despite it being a hot-button industry topic for years.
 

Moving clients from tactical to strategic is a two-way street

Jeannette Bitz, Engage PR December 07, 2011

It's easy to complain about clients that seem firmly set in tactical mode.
 

CooperKatz wins three new clients

September 13, 2011

NEW YORK: CooperKatz & Company has added the Alzheimer's Drug Discovery Foundation, Digital Advertising Alliance, and Kroll Bond Rating Agency to its client roster.
 

Addition by subtraction: a formula for success

Lisa Rohrer, Hildebrandt Institute September 01, 2011

Taylor undertook a dramatic transformation of its business model.
 

Learning from defeat is a key facilitator to long-term victory

Brigid Milligan, Burson-Marsteller July 01, 2011

A few weeks ago, I found myself awake at 4am repeatedly refreshing my Web browser to find out if my client had won a "Best Of" award.
 

Clients need to get better at agency search

Bob Feldman, PulsePoint Group May 20, 2011

Despite being a long-time agency guy, I've always thought a client's decision on selecting a firm was much more important to the client than to the agency.
 

Bringing added value to your clients

John Maroon, Maroon PR May 13, 2011

Many firms can do good PR work for their clients, but bringing additional value to a client that goes beyond their expectations is vital.
 

Is PR the second-most stressful occupation?

April 29, 2011

Recently a CareerCast survey named "public relations officer" the second-most stressful job of 2011.
 

Who is Don Draper after all?

October 19, 2010

What a long strange trip it's been for Don Draper and crew this season.
 

Don Draper, PR convert?

October 15, 2010

Wow. I have to admit, I didn't want Sunday's episode of Mad Men to end because then that means that there's only one left and I'm going to go through serious Don Draper withdrawal.
 

A powerful conversation needs more than just talk

Jeffrey Hollender October 01, 2010

Companies will always need to sell products. But to succeed these days, they need to sell something more. Companies need to market ideas bigger than themselves and to promote their organizations as the vehicle through which those ideas flow
 

Michelin encourages drivers to take part in conversation

October 01, 2010

Michelin tires are well known, but the company wanted to reach out to existing and potential customers by fostering an on- and offline conversation about its products.
 

Will the real Don Draper please stand up?

September 29, 2010

So, I thought the Mad Men episode three weeks ago was the best ever, but I think Sunday's episode came pretty close to earning that distinction.
 

R.I.P. Ida Blankenship

September 22, 2010

Ladies and gentleman, on this week's episode of Mad Men, we witnessed the death of an advertising era—literally.
 

The value of not knowing it all

Anne Colaiacovo September 17, 2010

As agency leaders, we're supposed to have all of the answers.
 

Things we wish we could tell new business prospects

Anne Colaiacovo September 15, 2010

If you've spent any time as a senior leader in a PR agency, you'll recognize the prospect I'm talking about.
 

Are your clients shopping around?

Anne Colaiacovo September 13, 2010

As PR agency managers, we're always aware of the proverbial "wolf sniffing at the door."
 

Mad Men's new business strategy gets lost in translation

August 24, 2010

Five episodes into the fourth season of Mad Men and I think it is proving to be one of the best, the only competition being the first season, which masterfully set the stage to draw us into the world of Don Draper and Co.
 

How to conduct an agency health check

Cheryl Gale August 13, 2010

Your agency's been on board for three months now and hopefully it is becoming an extension of your marketing team.
 

Strong agency/client relationships provide value

Cheryl Gale August 11, 2010

Your company recently conquered the challenge of choosing the best PR firm to fit its needs.
 

Birkhahn promoted to president of Peppercom

August 09, 2010

NEW YORK: Peppercom named Ted Birkhahn president of the agency and signed three new licensing clients.
 

Providing guidance in digital, not just adopting shiny objects

Tom Biro July 01, 2010

Recently, I had the privilege of speaking with a group of PR and marketing professionals at an IABC luncheon in Phoenix. We discussed mobile technology and how it was changing the way we all have to do business as communicators.
 

The value of being on-site for clients

Greg McCarthy June 11, 2010

Familiarity with the client and a close working relationship are essential to build in the beginning of any client engagement.
 

Burden of expectations rests with clients, not just agencies

Edward Barbini June 01, 2010

Communications pros often talk about what clients should expect from their agencies. That's an incomplete question. In the best relationship, it's just as vital for clients to be good partners with their firms. So what should agencies expect from client partners?
 
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