Chris Daniels

Brand USA, the public-private partnership charged with promoting travel to the US, will challenge a range of perceptions about visiting the country when it launches a $200 million integrated campaign next year.

WASHINGTON: Brand USA is searching for a director of communications to help the organization determine its external PR needs for a global tourism marketing effort slated for next March.

The former ITT Corporation avoided many of the missteps of other major public firms when it spun off two companies, ITT Exelis and Xylem.

With a Thanksgiving week deadline looming for the congressional "super committee," lobbyists have under a month for their messages to be heard by the panel.

Unilever is shaking up its marcomms strategy to reward employees who take greater risks with campaigns, rather than allowing decisions to be dictated solely by quantitative data.

Political and business leaders are moderating their responses to the growing "Occupy Wall Street" protests, which have spread far beyond Manhattan's Financial District.

CHARLOTTE, NC: Bank of America has amplified its messaging about new debit card fees after it received backlash from both consumers and politicians in the past week.

The Port Authority of New York and New Jersey recently approved a highway toll increase, preceded by what PR pros call one of the sector's smartest and slickest communications plans.

The introduction of Facebook's "Timeline" feature is forcing PR professionals and social media marketers to rethink their approach to communicating with consumers through the social network.

NEW YORK: The Clinton Global Initiative, started by former President Clinton to spur actionable solutions to some of the world's biggest problems, has evolved into a launching pad for corporate social responsibility programs and a key opportunity for PR leaders to learn about social issues.