Most PR firms fail to meet the needs of clients when it comes to sustainable communications.

NEW YORK: Bloomberg hired Rob Harles as global head of social media, a new position within the company.

BOSTON: Only OgilvyEarth and Cone can claim genuine expertise in sustainability communications, according to a survey of 18 agencies by business analyst Verdantix.

Social media has been a shot in the arm for PR, but it has also fundamentally changed the way client marketing and communications departments work.

When MilkPEP planned its 2010 initiative in support of its Building Strong Families strategy, it knew it needed a greater social media voice.

What: Evernote is a free tool that captures, stores, and organizes information, including text, photos, Web pages, and audio files. Users can also sync the data across any computers and mobile devices they use.

Marketers have become more comfortable with social media tools, but progress can still be made

Whether it's fresh-faced professionals or the most senior-level talent, hiring trends appear to be improving in many industry sectors.

General David Petraeus put his superstar, celebrity-like reputation on the line when he made the media rounds last week touting the message that the US is making significant progress in Afghanistan.

As social media has become such an important part of the PR landscape, many agencies have spoken about having all employees - not just digital "experts" - conversant in the topic.