Chris Daniels

Chris Daniels is a PRWeek freelancer. He helms PRWeek's Canadian newsletter.

Recent Articles

Carmakers expand news cycle for Super Bowl ads

February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.

The new influencer

February 01, 2012

Social media metrics are helping separate a million everyday Joes from the truly influential. Chris Daniels finds out how brands are digging deeper to discover today's trendsetters.

Definition of 'client conflict' remains elusive

January 20, 2012

Agencies are still struggling to specify what constitutes a client conflict, despite it being a hot-button industry topic for years.

Times Co. could turn to tech sector for new leadership

December 22, 2011

The New York Times Co. will become a more innovative, online-solution driven institution after the resignation of chief executive Janet Robinson, media observers and PR industry experts say.

McDonald's Advertising Cooperative hires Shift

December 20, 2011

BOSTON: The McDonald's Advertising Cooperative, which represents about 300 restaurants in the New England region, has hired Shift Communications as its AOR for PR and social media.

Online piracy bill sparks PR scuffle

December 16, 2011

Google, Facebook, and non-governmental organizations are facing off against the entertainment industry in a communications battle to influence legislator and public opinion on The Stop Online Piracy Act.

Marketers make holiday season easier for shoppers

December 09, 2011

Brands are bolstering their in-person and online interaction with customers to make this holiday shopping season less of a hassle.

Specialty firms at top of holding companies' wish lists

December 02, 2011

The recent flurry of agency acquisitions will likely continue in the next year, especially in terms of specialist or international firms, said agency executives and M&A experts.

Consumer attention prompts hospitals to adjust outreach

December 01, 2011

As consumers take a more active role in their healthcare, hospitals have had to adopt a stronger consumer strategy.

'Early Show' changes present public affairs opportunities

November 18, 2011

CBS' move to recreate 'The Early Show' as a hard-news alternative to rival morning programs is a positive development for communications professionals representing clients in corporate and public affairs.

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