Chris Daniels

 
Chris Daniels is a PRWeek freelancer. He helms PRWeek's Canadian newsletter.
 

Recent Articles

Tupperware taps celebs for guy-focused event

March 19, 2010

NEW YORK: Tupperware Brands Corporation hosted a publicity event March 18 with NFL player Reggie Bush and Twilight actor Peter Facinelli showcasing its products as guy-friendly.

GSK works with cancer survivor for 'Help Prevent' campaign

March 17, 2010

PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women.

Quaker taps Nickelodeon star for 'Afterschool Rocks' campaign

March 16, 2010

CHICAGO: Quaker Oats launched a PR-driven sweepstakes campaign featuring teen actress and singer Miranda Cosgrove.

New partnership bolsters American Express' CSR 'Members Project'

March 11, 2010

NEW YORK: American Express brought back its online philanthropic initiative "Members Project," with a bigger PR push than in previous years and a new partnership with community Web site TakePart.

IFAH taps Grayling for comms study on animal health

March 10, 2010

BRUSSELS: The International Federation for Animal Health (IFAH) hired Grayling to conduct a global communications study to better understand how key stakeholders view the animal health industry.

US Post Office ramps up push to sever Saturday service

March 05, 2010

WASHINGTON: The US Postal Service (USPS) has launched a multi-faceted PR campaign to sell through a 10-year plan aimed at helping stem financial losses, which includes a controversial proposal to eliminate Saturday service.

GM reaches out to employees in 'Plant Tour' initiative

March 02, 2010

DETROIT: General Motors is seeking to better engage its employees and their families - in the past, some of its best brand ambassadors - with a "Vehicle Plant Tour."

Business Software Alliance issues PR RFP

February 26, 2010

WASHINGTON: The Business Software Alliance (BSA), which represents 97 leading software manufacturers worldwide, has issued a two-pronged RFP for PR.

Stroke Association asks public to share health message with family, friends

February 24, 2010

DALLAS: The American Stroke Association has launched an awareness campaign, which calls on people to use their communication devices and social media accounts to help those who are at risk of stroke.

Fortune Global 100 rely on Twitter more than other social media

February 23, 2010

NEW YORK: Seventy-nine percent of Fortune Global 100 companies are using at least one of four popular social media platforms, with Twitter leading Facebook, YouTube, and corporate blogs.