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Chris Daniels

 
Chris Daniels is a PRWeek freelancer. He helms PRWeek's Canadian newsletter.
 

Recent Articles

Comms pros put Bloomberg on the spot after snooping scandal

May 17, 2013

Bloomberg clients are beginning to question how they use the company's financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.
 

Executives split on whether APCO-Text 100 partnership will set a trend

May 03, 2013

Will more agencies team up to pitch major accounts following BlackBerry giving its global business to APCO Worldwide and Text 100?
 

Brands simplify their message on privacy

April 19, 2013

Tech-sector heavyweights are beginning to express their privacy policies in customer-friendly language and formats.
 

Industry faces long road to uniform measurement standards

April 05, 2013

Despite the best efforts of a number of agencies and organizations, the PR industry is still a ways from agreeing on metrics that reflect the value of what it does, client-side and agency leaders tell PRWeek.
 

Brands plan to bridge physical, digital worlds with 3D printing

March 22, 2013

Some cutting-edge marketers are connecting social media promotions with the physical world using 3D printers.
 

Brands bring their A game to SXSW

March 08, 2013

American Airlines and Warner Brothers are among the companies breaking out new marketing strategies at the South by Southwest Interactive Festival.
 

Salary Survey 2013: Building momentum

March 01, 2013

Compensation increases are a leading indicator of a fast-evolving and much more respected communications profession.
 

Hackings force brands to weigh security vs. marketing speed

February 22, 2013

Marketers will need to rethink the balance between security protocols and the free-flowing nature of their marketing plans in light of this week's hacking incidents targeting Burger King (pictured), Jeep, and others.
 

Brands' new goal: create the next 'dunk in the dark'

February 08, 2013

Oreo's acclaimed social media promotion during Super Bowl XLVII's blackout is galvanizing marketers to create of-the-moment, real-time content that takes advantage of major events.
 

Integrated execution

February 01, 2013

Whether they are navigating a course for a company in a rapidly evolving media environment or persuading buy-in from the C-suite, the challenges are plentiful for today's CMOs.