Chris Daniels

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Chris Daniels is a PRWeek freelancer. He helms PRWeek's Canadian newsletter.

Recent Articles

Livestreaming, social media stretch the impact of live events

May 11, 2012

Marketing and communications professionals are taking advantage of cost-effective digital and social media tactics to help brands get the most out of events they produce or sponsor.

Bribery, cover-up allegations present comms challenges for Wal-Mart

April 27, 2012

Crisis communications experts are giving Wal-Mart mixed grades for its response to accusations that company employees bribed Mexican officials to quickly build stores in the country.

Brands debate English vs. Spanish for Hispanic social media outreach

April 13, 2012

MIAMI: Marketers are taking advantage of opportunities to target Hispanic consumers with social media, relying on bloggers and brand advocates to tell their stories with authenticity.

Car brands tell comeback, innovation stories at New York Auto Show

April 06, 2012

Automakers are taking advantage of the New York Auto Show as a platform for high-profile vehicle launches and redesigns, as well as to build on the positive narrative of the recovering automotive industry.

New stakeholder demands fuel need for integrated reporting

April 01, 2012

More than 60 companies are testing a corporate reporting model that brings together financial and CSR into one integrated document.

#Election

April 01, 2012

Social media continues to emerge as a key battleground on which Democrats and Republicans must excel in order to excite and activate voters.

Strengthened Edelman holding company won't copy ad-focused rivals

March 19, 2012

NEW YORK: The decision to build out Daniel J. Edelman Inc. into a PR-centric holding company does not mean it or principal agency Edelman are on the verge of a major acquisition or that its firms will regularly compete for business.

Marketers debate strategy as paywalls become 'new normal'

March 02, 2012

The number of US newspapers using some form of online paywall is on the rise after several of the country's large dailies said they will adopt a pay-for-content model.

PepsiCo presses agencies for improved performance

February 17, 2012

PepsiCo's move to trim the number of agencies on its roster is likely intended to drive more value from agency partners instead of being a cost-cutting move, according to agency executives.

Carmakers expand news cycle for Super Bowl ads

February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.

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