NEW YORK: Tupperware Brands Corporation hosted a publicity event March 18 with NFL player Reggie Bush and Twilight actor Peter Facinelli showcasing its products as guy-friendly.

PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women.

CHICAGO: Quaker Oats launched a PR-driven sweepstakes campaign featuring teen actress and singer Miranda Cosgrove.

NEW YORK: American Express brought back its online philanthropic initiative "Members Project," with a bigger PR push than in previous years and a new partnership with community Web site TakePart.

BRUSSELS: The International Federation for Animal Health (IFAH) hired Grayling to conduct a global communications study to better understand how key stakeholders view the animal health industry.

WASHINGTON: The US Postal Service (USPS) has launched a multi-faceted PR campaign to sell through a 10-year plan aimed at helping stem financial losses, which includes a controversial proposal to eliminate Saturday service.

DETROIT: General Motors is seeking to better engage its employees and their families - in the past, some of its best brand ambassadors - with a "Vehicle Plant Tour."

WASHINGTON: The Business Software Alliance (BSA), which represents 97 leading software manufacturers worldwide, has issued a two-pronged RFP for PR.

DALLAS: The American Stroke Association has launched an awareness campaign, which calls on people to use their communication devices and social media accounts to help those who are at risk of stroke.

NEW YORK: Seventy-nine percent of Fortune Global 100 companies are using at least one of four popular social media platforms, with Twitter leading Facebook, YouTube, and corporate blogs.