NEW YORK: Child's Play Communications has added plush toy manufacturer Gund to its client roster.
The agency, which worked with Gund for its centennial anniversary in 1998, will help increase awareness and visibility for the company. Child's Play will also work on creating media buzz for Gund at the Toy Fair.
In addition to traditional media efforts, the firm will develop a year-long mom blogger outreach program focused around the company's Baby Gund product line.