Celebrities

Video: Chris Robichaud, PMK-BNC

April 20, 2012

PRWeek's Gideon Fidelzeid speaks with Chris Robichaud, CEO of PMK-BNC, about the agency's corporate communications practice and how it's applying science to pop culture.
 

Lip service from Katy Perry puts product on the map

March 30, 2012

The president of GlitzyLips leveraged an existing relationship with a celebrity manicurist to get the company's foil lip appliqués on Katy Perry at the Grammy Awards.
 

Obama campaign denounces De Niro joke

March 21, 2012

The Obama campaign is speaking out against a joke made by Robert De Niro at a fundraiser featuring Michelle Obama.
 

OpenSky boosts outreach for Martha Stewart alliance

November 28, 2011

NEW YORK: OpenSky.com, a website that allows consumers to customize their shopping experiences by following experts in home, fashion, and food, is promoting its partnership with Martha Stewart Living Omnimedia.
 

Workhouse tapped as AOR for Modine

September 14, 2011

NEW YORK: Actor and filmmaker Matthew Modine has chosen Workhouse Publicity to be his AOR.
 

Kids Kicking Cancer launches campaign with pro bono agency help

April 14, 2011

NEW YORK: Kids Kicking Cancer (KKC), a nonprofit organization focused on easing the pain of sick children while empowering them to heal, has enlisted the help of celebrities Gerard Butler, Demi Moore and Miley Cyrus , as part of an awareness and fundraising campaign.
 

Cone launches entertainment division

March 30, 2011

NEW YORK: Cone is launching an entertainment division to use for current and new business as well as provide service to other agencies.
 

Adidas launches largest brand campaign to date

March 15, 2011

PORTLAND, OR: Adidas is launching its largest marketing push in brand history this week by combining Sport Performance, Originals, and Sport Style sub-brands into one campaign.
 

South Florida-based hair-transplant surgeon improves his profile with 'Star' story

December 01, 2010

Dr. Larry Shapiro is one of the leading hair-transplant surgeons based in south Florida.
 

B-to-b entities add consumers to overall outreach initiatives

November 01, 2010

Though a traditional b-to-b packaging company, Sealed Air has recently invested additional resources in consumer promotion of its flagship brand Bubble Wrap.
 

J&J leverages celebrity and charity to help inspire teens

September 01, 2010

In July, Johnson & Johnson's Clean & Clear brand launched its new Morning Burst Surge to encourage sales and boost the brand's "cool factor" among teens.
 

People lands another celebrity exclusive

August 26, 2010

You've got to hand it to People magazine. It may report on some questionable topics-—Spedi anyone?— but when it comes to landing the biggest celebrity stories, no one even comes close.
 

Non-profit leverages Hollywood/Boeing to attract engineers

August 06, 2010

LOS ANGELES: The Entertainment Industries Council is working on a campaign to encourage students to work in science, technology, and engineering, with help from Hollywood and Boeing.
 

M&Ms goes green with Diddy

July 29, 2010

Following up on a news story from last month about the launch of M&Ms Pretzels, Mars Chocolate is continuing to promote the candy throughout the summer and is hooking up with Sean "Diddy" Combs.
 

Beckham kick-starts Lego sales

July 23, 2010

Never underestimate the power of a celeb endorsement from David Beckham.
 

PR loses a champion with passing of The Boss

July 16, 2010

Baseball fans and New Yorkers - and I proudly claim to fit both descriptions - were deeply saddened to learn of the death of George Steinbrenner, iconic owner of the New York Yankees, on July 13.
 

Intel exercises its creative muscles for debut of latest Core processors

July 01, 2010

Intel and Ogilvy PR, its lead consumer PR agency in the US, came up with "Exercise Your Core," deploying tactics new to Intel, including a celebrity spokesperson.
 

Dr. Oz takes center stage for men's health campaign

June 15, 2010

ROCKVILLE, MD: Dr. Mehmet Oz is driving the PR element of a PSA campaign from the Agency for Healthcare Research and Quality (AHRQ), in partnership with Ad Council, that aims to get more men to take preventative medical tests.
 

MAC AIDS Fund proves its impact by enlisting music's leading ladies

June 01, 2010

The MAC AIDS Fund teams up with a celebrity each year to promote the cosmetic brand's signature cause campaign and its Viva Glam line
 

Celebrity endorsement scandals: not a big deal

May 19, 2010

It turns out Tiger's sponsors didn't have to worry so much.
 

Bill Cosby reunites with Jell-O

May 18, 2010

After more than a decade apart, Bill Cosby and Jell-O are reuniting in an effort to boost the brand's reported decline in sales.
 

SleepBetter.org partners with Betty White

May 04, 2010

RICHMOND, VA: Carpenter Co., which produces comfort cushioning products, is working with actress Betty White for a campaign promoting the benefits of sleep, specifically for children.
 

Celebrity home sale boosts Concierge Auctions' bid to gain the attention of CNBC

May 01, 2010

Who is your client and what are its media goals?
 

Kotex empowers young women with 'Declaration'

April 14, 2010

NEW YORK: A month after the advertising campaign hit, Kimberly-Clark timed a PR push to coincide with the availability of its new U By Kotex product in stores.
 

Pepsi rolls out Census-inspired Hispanic campaign

April 02, 2010

PURCHASE, NY: Pepsi is showcasing the contributions of the Latino community in the US through a new initiative inspired by the 2010 Census and with help from actress Eva Longoria Parker.
 

Disney seeks to broaden appeal to women with GetHatched.com

March 29, 2010

Disney will launch a new women's Web site this spring with Desperate Housewives' actress Teri Hatcher as the face of it.
 

Samsung launches 3D LED TV with Black Eyed Peas

March 26, 2010

RIDGEFIELD PARK, NJ: Samsung Electronics is supporting the launch of the 3D LED TV with its largest multimedia campaign of the year.
 

Tupperware taps celebs for guy-focused event

March 19, 2010

NEW YORK: Tupperware Brands Corporation hosted a publicity event March 18 with NFL player Reggie Bush and Twilight actor Peter Facinelli showcasing its products as guy-friendly.
 

Brands recognize star power of nerds

Dave Armon March 18, 2010

Toyota launched its Prius back in 2003 with the help of Hollywood elite, who wanted to be photographed while reducing their carbon footprint.
 

Female Health, MAC AIDS Fund partner for awareness

March 18, 2010

CHICAGO: The Female Health Company partnered with the MAC AIDS Fund for a campaign using earned and social media to raise awareness in Washington about the female condom.
 
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