Cause Marketing

Selling to the heart: the power of Latino community relations and cause marketing

Roberto Ramos, The Vox Collective February 03, 2012

We have all read the articles about the latest Latino boom triggered by the 2010 US Census.
 

Havas CEO makes case for CSR at NYSE

January 19, 2012

David Jones, the CEO of Havas and Euro RSCG Worldwide, made the case for better behavior from corporations last night in New York.
 

Cause efforts foster stronger relationships with consumers

January 01, 2012

With the ability to closely follow companies on Facebook, Twitter, and other social media sites, consumers are becoming increasingly invested in and connected to their favorite brands.
 

CDW launches 'North Pole IT' holiday campaign

December 02, 2011

VERNON HILLS, IL: Technology company CDW has launched a holiday campaign to increase brand awareness and leverage its cause marketing efforts.
 

Jay-Z should not Occupy All Streets

December 01, 2011

Jay-Z just wanted to lend spiritual support to Occupy Wall Street when his Rocawear clothing label debuted "Occupy All Streets" T-shirts last month.
 

Cone adds nine new clients

July 22, 2011

BOSTON: Cone has been hired by nine new clients, including LexisNexis and Avon.
 

MSLGroup hires Erhard as SVP for CSR

June 28, 2011

BOSTON: MSLGroup has hired Anne Erhard as SVP of its cause marketing and CSR practice, based out of the agency's Boston office.
 

New study reveals "likes" don't always result in sales

June 21, 2011

NEW YORK: Although many consumers say they are more likely to buy a product if the brand supports a cause, a new study reports that barely one in five are putting their money where their mouth is.
 

Bringing added value to your clients

John Maroon, Maroon PR May 13, 2011

Many firms can do good PR work for their clients, but bringing additional value to a client that goes beyond their expectations is vital.
 

City of Hope names Weber Shandwick AOR

April 19, 2011

LOS ANGELES: Weber Shandwick was appointed as AOR for City of Hope, a research and treatment center for cancer, diabetes, and other life-threatening diseases.
 

Cone hires USA Today and Nike execs

January 21, 2011

BOSTON: Cone hired Ziba Cranmer as a VP of cause branding and Alexandra Nicholson as director of new media.
 

The value and return of cause marketing

Julie Ferriot November 08, 2010

Last week, Room to Read, a nonprofit organization dedicated to promoting literacy and gender equality through education in developing countries and Ketchum's long-term pro bono partner, held its first-ever international communications summit in Siem Reap, Cambodia.
 

Cause Survey 2010: The male perspective

November 01, 2010

Men are an important audience to consider when crafting cause-marketing initiatives, finds this year's PRWeek/Barkley PR Cause Survey
 

Nordstrom to open non-Nordstrom store

October 28, 2010

Next fall, Nordstrom is opening a shop at 350 West Broadway, in New York.
 

Cause marketing at 30,000 feet

October 22, 2010

I've been traveling a lot lately for PRWeek business and so I've become somewhat of a connoisseur of airlines and their practices.
 

Q&A: Craig Bida, EVP at Cone

October 18, 2010

Reporter Kimberly Maul talks to Craig Bida, the recently hired EVP and head of cause branding and nonprofit marketing at Cone, about his past work at P&G, trends in cause marketing, and his goals for the new position.
 

The 'big check' can still make a huge difference

October 04, 2010

Over the weekend, I was lucky enough to attend "Night of Too Many Stars: An Overbooked Benefit for Autism Education," organized by Comedy Central.
 

Corporations 'Go Orange' for Food Bank

September 29, 2010

NEW YORK: The Food Bank for New York City is leveraging partnerships with corporations and adding new digital components to its annual NYC Goes Orange campaign.
 

Fleishman-Hillard and Cone launch partnership

September 27, 2010

ST. LOUIS and BOSTON: Fleishman-Hillard and Cone will work together in a new strategic alliance to expand global reach and offer integrated services to joint clients.
 

Consumers still have appetite for cause marketing

September 16, 2010

BOSTON: Consumers think companies should keep up their cause-marketing work, even during a recession, according to the 2010 Cone Cause Evolution Study.
 

Nonprofits add CMO positions

September 10, 2010

DALLAS AND MEMPHIS: ALSAC/St. Jude Children's Research Hospital hired Susan G. Komen for the Cure's Emily Callahan as CMO, while Komen promoted Katrina McGhee to EVP and CMO.
 

Cone hires P&G's Bida

September 09, 2010

BOSTON: Cone hired Craig Bida as EVP and head of the agency's cause branding and nonprofit marketing disciplines, effective September 27.
 

Allison & Partners chooses national pro bono client

September 09, 2010

SAN FRANCISCO: Allison & Partners chose Big Brothers Big Sisters as its 2010-2011 national pro bono client.
 

St. Jude links up with NFL and Fox Sports

September 03, 2010

MEMPHIS: Fox Sports Supports, the network's charitable initiative, is working with St. Jude Children's Research Hospital on an awareness campaign this NFL season.
 

PR firms fail to meet sustainability comms needs

September 02, 2010

Most PR firms fail to meet the needs of clients when it comes to sustainable communications.
 

A company's purpose should become its cause

Scott Beaudoin May 14, 2010

Cause marketing has come a long way over the last twenty five years.
 

Cause marketing and ROI are challenges for both general market and Hispanic PR

May 12, 2010

I attended two panel discussions this morning that both touched on issues that are key in not only Hispanic PR, but also the general market as well: measurement and cause marketing.
 

American Cancer Society launches new cause branding initiative

May 04, 2010

NEW YORK: The American Cancer Society (ACS) has launched its first major cause branding initiative, driven largely by PR and social media, to boost donation dollars.
 

Clorox takes on children's healthcare cause

April 23, 2010

OAKLAND, CA: Clorox has launched a campaign aimed at promoting a new program with Children's Health Fund (CHF) that strives to provide healthcare access for disadvantaged kids.
 

Allergan launches online fundraising campaign

April 06, 2010

IRVINE, CA: Allergan launched an online cause marketing campaign, which taps into the network of people who use Botox Cosmetic and asks them to build online profiles in support of its nonprofit partners.
 
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